North Bay Ford Reviews

Smooth transaction, quick, and professional. No surprises.

They were a pleasure to work with, very straight forward.

The buying experience was easy and hassle free and the salesman Jeff was helpful and friendly. I found the truck I wanted on sale "over the hill", and North Bay had the same truck for a lower price. Easy decision, shop local.

After buying the van I was a little bit disappointed , I found on their website that other units have a keyless entry system and my doesn't even that those other units were more cheap, I think the seller should let me know about other options.

Did a great job in fixing my rear bumper after my car was rear-ended on the road. Also, very friendly and will deal with your insurance company so you don't have to.

Bobbie, Kali and the crew at NB Ford are the best at what they do, without question!

I had a great experience buying my Transit van at North Bay Ford. The salesman (Jeff) was friendly, helpful and gave me a great deal.

I had my vehicle towed in at the close of business. The front office girls weren't very happy to see us but the manager intervened quickly and took care of us right away. There were no hassles with warranty items and the work was finished even before the manager's estimates. Nice doing business with you North Bay Ford!

These folks go out of their way to make sure customers are well informed about what service their cars need as a webcast it will cost. I highly recommend their service department.

They ignore problem they take your car in and either don't fix it or send it back with loose wheel barings dangerous. Service is not in there vocabulary.

I took my car in three different times. I was charged and told there was nothing that could done. Never again will I go to Ford for service.

I purchased a vehicle that was certified "CPO" by this dealership. I have purchased many cpo ford's and have had great experiences. Unfortunately this dealership did not properly cpo the vehicle. It arrived with a very strong odor of cat urine. The odor was not able to be narrowed down to one spot, so the vehicle was detailed thoroughly and multiple cat urine spots were located. It was deemed by my local ford dealer along with 3 of the top detailers in the area that the pads in 4 seats, along with the rear panels would have to be replaced in order to rid the vehicle of this smell. The smell could not be extracted from these parts. Being that the vehicle is a cpo, it is supposed to be free of odors. The dealership acknowledged that they found remnants of cats(cat food and others) in the vehicle but did not disclose this prior to purchase or shipping. I would not trust this dealerships CPO process nor their honesty.

Update: The response below from the dealership is either automated or a lie. The person referenced has not worked at the dealership in quite some time. This response is not helpful at all.

Update: Cat feces, cat litter, and other excrement was found under the rear storage area. Pictures have been taken and sent to Ford customer service.

What an easy and pleasurable experience! I ve never been able to say that about a car buying process. From picking out the car, to finance, simple, quick and no back and forth! Jeff Winterhalder was very relaxed and not once pushy, which I can totally appreciate! Thank you for making this process as stress free as possible! We will be recommending you to friends and family!!

We purchased our 3rd truck from North Bay Ford in 2014. It was due for a 60,000 mile service. When calling to set up an appt. we were told they didn't take appts., it is first come , first serve. Their website has a page to make an appt. under service dept. We brought it in early in the morning and because we live so far from Santa Cruz we decided to pick it up the next day. They performed the service (900.00) and didn't even wash our truck ! When asked why the serviceman said he "didn't have time " We take pride in taking care of our vehicle and I wish Ford had the same policies for their customers ! We've had problems in the past with them and their service manager is not very friendly so we will not be bringing our business to North Bay Ford any longer !

Worst service department ever. Cannot recommend.
Scheduling sucks, the vibe sucks, and no matter when you arrive you *will* be waiting. And waiting.


And so on.

They're just careless. And again, it's been like this for at least a decade. So it's not just a bad employee or bad day here or there. It's systemic somehow.

At this point, even abject desperation won't get me in there again. How much nope? So much that when my clutch fully died in traffic last month (pretty desperate situation) I paid for a tow to Capitol Ford in San Jose (31 miles = $260 = ouch!) even though North Bay was only 3 miles away (ie: free AAA tow). Because I just don't trust them with a part that critical. THAT'S how much nope.

One star and it's mostly for Rita, who seems to be the most (the only??) competent and reliable person there. She's straightened out screwups more than once. I bet she doesn't get paid nearly enough.

Bait and switch advertising. I ll give my money to an honest dealership that doesn t rely on false advertising.

Missed/ignored my early-morning drop-off. They had to keep my truck overnight because of this oversight. They should have called me if they had any questions. They need to pay attention to drop-off vehicles. People were nice though...

North Bay Ford always gets us in and out for simple maintenance. We really appreciate the team at North Bay Ford.

Quality of repair was OK. Estimator is a complete loser. Brought car
in early as requested. Car sat unattended for two hours as I waited for
a courtesy ride home. Was told car would be ready when wash completed. Arrived to pickup car, and estimator (car washer) asked
if I wanted car washed.

I receive excellent service for my fleet of 30 vehicles at North Bay Ford.

Service itself was great. However, I was shocked when I called a week earlier asking to bring my car in (it had been doing weird little things for awhile so I knew something was up, and wanted it taken care of). I was told I couldn't get in for over 2 weeks! This is completely unacceptable. Any other dealer (I've dealt with Toyota for years) will get you in within a day. So, I booked the appt. for Dec. 5th, and them my car just died a few days later....or actually, wouldn't start at all. So, we managed to get it to the dealership on a Sunday, received a call on Monday, saying they would TRY to get to it, (Which thankfully, they did), but it could be a day or so! My suggestion would be to hire more people in your service deptartment ASAP, or people WILL go elsewhere, and eventually BUY elsewhere, if they can't get the service they need on their car at North Bay Ford.

This one star review was posted and the dealership replied asking me to call to give them a chance to solve the issue I was having. I did just that and you can read my review as it stands and will stay at "ONE STAR"

Edited Update on Wednesday January 23rd
I have to say this was one of the most disappointing experiences I ever had with a service center of any kind. I would not have expected this from a Ford Dealership Service Center ever. It took 18 days for Glen the service Manager to improperly diagnose my truck and when they told me how much it was going to cost to change the range sensor and replace a wiring harness. I said no thanks I'll be by to pick up my truck. They wanted $450.00 to put it back together and pay for the diagnosis. Doesn't that seem a bit high? After talking to Carmen, Glen assistant manager she agreed and they didn't charge me to pick up my truck. I then changed the range sensor they said was bad and had it tested. It wasn't bad at all. Tested to be fine with no issues. I found the short in the wires which was an easy fix no need to change the whole harness. Needless to say I do not recommend having them do any work to your vehicle.

Hate to give such low marks, and it isn't a reflection on the dealership or the service manager. But I brought my truck in for an issue with the brakes and the back up sensors. They didn't find a problem with either, even though my 14 year old daughter can feel the brake issue through the chassis when it happens (which pretty much every time it's driven). I just picked the truck up today and the backup sensor problem happened before I left the dealership, the brake issue happened when I got to the very first stop light. All I can imagine is they checked the codes but didn't do any extensive driving in it. The only solution I can think of is to take it all the way over to the dealer on Stevens Creek to see what they come up with.

I tried to get ahold of the service department to overlook a used f150 I recently bought. First I tried their automated scheduler online. 24 hours after no response I called and was transferred (including the computer and three people) 5 times. If you can't get simple customer service right how do you expect me to bring my car in?

I didn't go there recently but I use to work there and they are great people

I brought my 2014 Escape into North Bay Ford about an ignition / battery problem. My car would start right up without problems until it didn't. Sometimes our car would start 5 or 6 times while doing errands, then be totally dead - no clicks, nothing. Had AAA jump it and then test it - tested good. Took it right away to the local service repair who takes care of the car - again testing came back that the battery was good. Thought something else along the ignition system must be going bad. Took it to North Bay and asked them to check out the problem. Luckily the car did the same thing at the dealership - what luck. It turned out to be a dead cell. New battery and car was fixed in 1 day. Rita worked with me on this issue. She was professional, personable, knowledgeable, followed through with what she said would be done, and called with what was going on. Very happy with the entire experience.

I was impressed with Bobbie and how she gave us a no nonsense to buying a vehicle. We tried a couple of options with the financing and I m happy with the solution she offered us to make the purchase. In and out pretty easy and we did a lot of preliminary paperwork via text. She was great!

We were just about to drive back to LA when we realized someone had messed up the fuel neck injector (?) thingy on our car, probably after trying to siphon our gas. We were unable to insert the fuel nozzle at the gas station, and therefore were unable to fill our tank. We had only a few miles left in the tank and were due back home in LA, and luckily this place was not too far away from us. Rita fixed it in just a couple days and pretty much saved our lives. Thank you so much Rita!

Easy, straightforward experience. Knowledgeable, helpful, and honest.

Very friendly and prompt check in for a service issue that came out of no where on a new truck with low miles. They quickly discovered I had a rodent issue that took out the wires to the steering rack. They fixed it promptly within the estimate given and I had my truck back the next day.

I just had a great experience buying a 2016 Ford Transit Connect! I am so happy with it. Jeff and his staff did a great job!

Great experience, Chris in sales did a great job locating the car we wanted, there were some rebates that really helped. good people and great place to do business

My car is under warrantee but they were unable to find it and want to charge me over $650 for a 250 dollar part. Not thrilled

AVOID THIS DEALERSHIP
My husband purchased a CPO Expedition El Platinum from this dealership. We have purchased multiple CPO Ford and have never had issues like we have with this vehicle. Upon delivery the vehicle had a horrible cat urine smell. The dealership agreed to detail the vehicle and had commented about some cat food being cleaned out prior. The detail was unable to remove the smell. We took it to the local Ford dealer to get an estimate on removing the smell- this totaled over 4k dollars of repairs on a 34k dollar CPO vehicle due to the dealership having such low standards in regards to their certification of CPO Fords. There has also been confirmation that parts were replaced due to a cat being in the vehicle, possibly till death. After purchased we discovered seat covers were replaced after Ford customer service dug into the case.
We are currently trying to remedy the situation through Ford customer service, but they are having difficulties contacting and working with the dealership.

Glenn is BACK!! Yeah!! my truck, choking on a failed O2 sensor needed help. glenn said on Monday they were taking appts for following friday. he got my truck in, juggled it to be done 5 days ahead schedule. i am biased, but Glenn is the best; followed by Richard, praise be for the shuttle!!

Great truck buying experience. Would definitely go back in the future.

Just bought my 3rd car from this place. Trully low hassle and no haggle buying experience. Good selection for a relatively small dealer.

Best experience I've had at a car dealership!! Everything went so smooth and I love my new Ford!

Great dealership. Excellent service, flatout pricing and paperwork when you sit down.

My last vehicle was bought here and I dealt with the fleet manager. Her name was Bobbie and she was lightning-fast getting me my price. No pressure. The service and the ambiance are both very low-key and organized. I highly recommend this dealership.

Beware of purchasing the Ford Service Plan when you purchase or lease a new vehicle. I bought one for over $1,500 for 6 services to maintain a new vehicle. That works out to over $250 per service. That might be okay if you can actually get your vehicle in and get Ford to honor all of the services that you pay for. You have to read the fine print AND realize how difficult it can be to schedule services given how busy the service departments can be. I know that I regret buying the service agreement. I am having difficulty getting Ford to perform and give me all of the services that I paid a premium price for. So BEWARE! You are better off without the hassle of dealing with Ford on this.

As for the dealership reply to my comments, I can say that I called the service person suggested below and they basically told me that they can t do anything about the fact that I paid over $250 for a service that I will not receive from Ford, basically due to the fact that I couldn t find a time to get my vehicle serviced when the dealer had open slots. These dealership service departments are busy. So, my advice above stands. Skip the Ford service plan and take your vehicle elsewhere. It will cost you less, save you time and save you lots of hassle and keeping track of the small print in the service agreement that you probably purchased many months ago.

My old beater truck finally blew up so I needed a new one right away. I went to North Bay Ford after becoming frustrated with on line and private sellers. Jeff had the exact truck I needed and worked with me on the price. He didn t try to up sell me and respected my budget. The truck - a 2015 Ford F-150 is great ! The whole experience was pleasant and fast. This is a great local business.

I had the best technician I've ever experienced work on my car. He was so knowledgeable, I was amazed. Only at North Bay Ford!!!

Thank Thx donuts coffee always just constant j.e.m.j.****-A.M.E.N.

Brought my car in for recall service, told them the passenger door was opening while driving on the interstate. They had the car for two weeks and tried to give it back to me with the door still not fixed. I asked if they had fixed the door, and the service advisor Scott told me that I never even told him that the door was coming open while driving and that the recall notice was for something completely different. I believed him, but when I got home I read the recall letter which Word for Word said the door can come open while driving increasing the risk of injury. I told him this again, and he still told me that I needed to go and pick up the car even while it was still broken. I told him this was unacceptable and I needed a rental car because my car was unfit for driving and he said I'm out of luck I'll have to pay for it out of my own pocket even though I have warranty coverage that pays for a rental and it's a recall making my car unsafe to drive. He told me it would be 4-6 weeks to get the part for the recall and that I would need to drive the car or pay for a rental out of my own pocket for the entire time.

He also didn't even want to cover the full time that the car was in the shop for warranty repairs-I had to fight with him to authorize 10 full days of warranty coverage even though the car was in the shop for longer than that getting warranty repairs.

I asked to speak to the manager, and he told me she would give me a call back the next day. I called back the next day because she did not call me, and found out that she was actually on medical leave and had no expected return date.

Finally, I called the Ford customer care line and they suggested that I call another dealership. I said don't you think that Northbay ford would've already called another dealership to try and find a part? I was under the impression that if the part was on backorder, it would be on backorder from all ford dealerships, however I called Watsonville and they told me they could have the part they are the very next day. I brought it in the next day and they installed it in two hours.

Now I am out $650 paid to enterprise for car rentals during the time they wouldn't cover it, because they said I should be driving it even though the door comes open and there is an active recall for it. Ford refused to cover it and sounds north bay.

I highly recommend mid bay ford in Watsonville-they are excellent. Northbay ford does not care about their customers. If they did, they would have suggested that I go to a different dealership, or ordered the part from a different dealership, or found a parts supplier that doesn't take 4 to 6 weeks for delivery, when a dealership in Watsonville has a supplier that can have it delivered the next day.

North bay will make promises and not keep them. When you are upset and tell them you aren't being treated right, they tell you, sorry, that's the way it is.

I already called The service manager Carmen and brought this matter to her attention-I have not received a call back yet.

One of the best car buying experiences I've ever had. Paperwork, was quick and accurate, great price, NO BS. Bobby was great to work with.
Highly recommend North Bay Ford.

DO NOT GO HERE UNDER ANY CIRCUMSTANCE. This place is absolutely horrible. My girlfriend's new Ford broke down, and they were completely rude and beyond unprofessional. This place will be taken to small claims (if they haven't already before hundreds of times) shortly. They are not a legitimate setup, and they will lie to your face and cheat you out of as much money as possible. They issued a rental car (that she had to pay for even though it was FORD's fault), took her deposit, gave her a Nissan, and said it was the only one they had. and then when it was returned, said they can't give the deposit back because she "wasn't renting a Ford". What a laughable excuse, and honestly a horrible way to try to cheat people out of more money. Of course none of this was mentioned to her and the receptionist was on her phone and couldn't care less. Literally choose any place but this. They are absolute slimeballs.

So many things wrong: 1. Service isn't open on the weekends
2. Had 60k mile inspection here, cost over $300...
3. Few weeks later my Windshield wiper fluid is not working and plastic cover under the car is hanging off.
Try to bring it back in and it's going to take several weeks for them to even see it. Even though this happened after their service and is a potential safety hazard.
4. Bring it in and Glenn is the service guy on duty. Tells me the whole windshield wiper fluid compartment needs to be replaced because of algae, and it's going to cost $300. Never heard of algae in the wiper fluid compartment. Interesting that this wasnt an issue when they checked it at the 60,000 mile service. I call the Ford in Seaside and they can do the same job for half the price.
5. I go to pick up my car and he charges me $70 just to look at it!!! Even though again this is something that should've been found in the 60,000 mile service I already paid for (if not caused by them). Glen is Condescending and has no regard for customer service.
- there are other ford service stations. I won't be back

I'm giving North Bay Ford a 5-star rating because of one of their employees( Mark Gray )in the painting department Mark gray does excellent work gives great customer service and is an outstanding employee and I hope that management sees this review and gives him the recognition he deserves thank you very much Mark I appreciate you and the work you do great job

Great salesman. Nice selections. Real happy with my purchase there.

I bought a 2019 Ford Transit Connect cargo van recently, and Alejandro was great. The process was smooth and fast, and the van is awesome.

Great people excellent service and customer service

Took my 2015 F150 in for an oil change and to check on a clunking noise. They didn t check the noise like they said they would. Charged me twice as much for an oil change as anywhere else. They told me there is a factory recall to fix a problem with the air bag device that can start a fire so they fixed it. However, my steering felt different when I picked it up and drove away. Two days later, my steering wheel stuck and when I continued to turn, something snapped and now the airbag light is on and steering is crackling constantly and doesn t feel safe.
Also asked service advisor about a commonly known oil blow by issue with the PCV valve and they knew nothing about it. Worst service department I have ever been to.

They said that would have to wait 6 weeks for brakes, took it somewhere else and got new brakes same day

The staff was very rude to me and extremely unhelpful. I came in wanting information on a few vehicles, I told the staff I was in the process of filing lemon law with my van which has had two transmissions go out within 18000 miles of ownership (Chrysler has approved the buyback). After Hearing that along with me being younger he dismissed me as a potential buyer and stated that he did not want to go over a bunch of vehicles with me. All I wanted to do was look at the smaller transit compared to the larger transit and the f150 which is not an unreasonable amount of cars to look at. I will never come back to this dealership.

North Bay Ford has always given my family and I superb and friendly service.

The whole experience was excellent. The salesman was very helpful & made everything enjoyable. I really like the Transit Connect & am looking forward to doing the conversion to make a camper. Gene Sofen

On a positive note, when doing our finicial paperwork, their finance manager was a pleasure to work with. She explained documents in a clear way as well as presented different options with what the positives and negatives were of each. Unfortunately our 10 months in working with the dealers here were not as great. It saddens me to say, then when buying our next vehicle we will not be able to buy locally and due to our experience, we will be going out of Santa Cruz to a different Ford dealership.

Awesome, quick service the second time I came in, plus a free car wash.

I'm afraid I bought a lemon from them.Tons of problems, transmission blew at 29k and having problems again at 61k. Not really their fault but the last service rep who helped me could have cared less about my previous numerous issue with this hunk of junk. The rep said it would be $300 to diagnose it and they couldn't get to the car for a few days. Uh, no. I took my car right out of there and contacted Ford about a buy back. 6 repairs on a 7 year old, lightly driven car, with 61k miles is ridiculous.

I have been buying vehicles from this Ford dealership since the early 80s always had a good experience I love how the staff remembers your name

I have been a customer of North Bay Ford for about forty years. I just had my passenger air bag replaced. Rita, one of the service writers is great. She always takes good care of me. We have purchased three new cars and a couple of used ones from North Bay Ford. They have always taken great care of my vehicles.

The best auto buying experience by far! Alejandro Restrepo was professional, knowledgeable and very kind. We will definitely be a repeat customer when it s time for our next vehicle. I would highly recommend North Bay Ford if you are looking for a new or used vehicle. You will not be disappointed. Happy customer!

The worst customer service ever. I had to argue with a gentleman to write down a note for the tech for a oil leak and in the end they did not fix the oil leak. Never take any car here for service

As I waited at a distance over 6 feet away...a customer and an employee actually were wearing masks correctly at first but after realizing they knew each others' family actually pulled their maskes off (still down around their necks) and continued talking briefly from a couple feet or less away from each other. So I had to tell the employee I'd be more comfortable if they wore their mask and get them to put it back on as they approached me (waiting with mask on).

Paid two to three times ($220!) what I've paid for the service on an oil change/tire rotation here than four other Ford Dealerships that I've been to for my F350 truck. Sales Manager said, "I'd expect we're more expensive here than other states."

Despite having proof of a recurring issue, they were also reluctant to help with a known and well documented warranty issue.

Go Elsewhere!!!! Horrible place to work!! I have worked at high-end car dealerships for the past 14 years and never in my life have I seen employees treated this horrible. I went to talk to the Service Manager anout being harrassed , bullied and inappropriately talked to by Glenn..And guess what? They FIRED me. Glenn overcharges and ripps customers off, so would avoid getting service from him. I will say if Mr Bill still owned it, this kinda hostile environment would NOT happen. Customers I will miss. Be careful, and be aware.. If they treat their own hard working employees like this , imagine how they treat customers!!! (Well look at the reviews, they already do) shame on you North Bay Ford!!!!!!!!

Great dealership for sales and service - highly recommend

I took my car in for a recall. It took time to get an appointment as parts were not in and I had to repeatedly call until the part was off backorder. After the car was serviced it had slight damage (the emblem on back bumper was broken), and there were scuff marks on the bumper as well. There were marks on the windows from when they worked on servicing my car. I returned to Ford and they said they would replace emblem (still waiting to hear from them). They did clean the windows after I brought my car back and explained the situation.

Sales staff a d finance e were very professional al

Do not use the service department for manual transmissions. The idiot's put my clutch plate in backwards and refused to fix it

My fourth car from Jeff at North Bay Ford, always a great deal no hassle experience. I will be back to support my local business there again in the future.

We contacted several dealers and searched high and low for the specific truck we wanted and because of Covid it was clear that we would need to travel to get the exact match to what we were looking for. North Bay Ford was set to receive the truck the following month, our salesman Leo was extremely helpful and responsive to coordinate the purchase of our vehicle that was pending delivery. What we appreciate most, was that North Bay Ford was honest and straightforward - they did not try to add any unwanted items onto the vehicle or the purchase! We also worked with Kali and Alejandro, they were also very helpful and communicative. Kali worked hard to have all our documents sent to us electronically and by overnight delivery so that all the paperwork was completed before our arrival so all we needed to do was grab the keys and start the drive home. We traveled from out of town to buy this specific vehicle and we would do it again just to work with North Bay Ford!

I'm very happy with my new car. I'm still learning how to operate all of its features.

Best pricing around! Nice people who worked with us to make it possible to get the car we wanted. We appreciate Kyle and Alejandro for their professionalism and their willingness to help us. North Bay Ford is a great local community business with super people!