Apple Soho Reviews

One of the Classic crowded apple store.
The only problem was the aircondition and ventilation were not enough for customers.

Bought an iwatch and love this darn thing. Didn't know how useful this thing. Totally changed my life around and better for it.

Apple is arguably the best computer brand in the world. Apple also has one of the best customer service in US. They are probably the only store where you dont have to wait in line for payment. You can just pay your bill to the sales represtative. Apple is also probably one of the most cleanest store in NYC.

Sometimes there will be a lot of people inside, you have to ask the clerk for something.

Good very good place, they work very well, but above all they are specialists in taking $$$$

Very helpful and nice employees. No long wait time.

Store's popular with locals and tourists. Came here to pick up online purchases a few times and there was usually a wait. Staff is friendly and store is standard Apple nice

Small, but nice shop. Didn't try to do repairs here but shopping was just smooth.

You ll wish you were a nerd all along at these jaw-dropping showrooms for Apple s tantalizing devices, combining flashy hands-on displays with one-stop shopping and support from a staff very helful

beautiful building, staff is helpful despite being overwhelmed. such a cult

Do something about the robocalls supposedly emanating from your number. Four calls this morning alone. I don t have the means to make them stop but you do

Shopping in SoHo but ran out of battery on your phone? Stop in here to charge your device.

Really busy hard to get Someone to help you but when they do they are the best!

One of the fastest Apple Stores, unless you're here during rush hour.

This Apple Store is great, and, like any Apple Store, is nicely designed, clean, and has good service. Because it is a main Apple Store, it is well-stocked. The Genius Bar is great, and that's the problem. If I were to make a reservation at the Genius Bar, my reservation would have to be around two days from now. Some other Apple stores in the city are less packed, so I suggest that you go elsewhere for Genius Bar appointments. Additionally, the Apple Store gets lots of foot traffic, especially in certain hours, because it is in a very popular part of SoHo. One major plus about this Apple Store is its theater upstairs. On the second level, there is a mini-auditorium for demos, presentations, and sometimes interviews with developers, filmmakers, and more. Some notable people who have been interviewed at this Apple Store is Amy Schumer, and the Kardashian family. I like this Apple Store, a lot, actually, but I do not consider it to have much of an advantage over other stores in the city, like the infamous 59th Street location. If this is not the closest Apple Store location to you, I do not suggest that you come here, however, if you are in the neighborhood, or live near it, I do suggest that you stop by.

The Apple Store you know. If you have Apple orders, you can meet them at this address.

Rude, rude, rude customer service. Steve Jobs would not approve. Over the last few years I and my family have spent over $10,000 in Apple products. Twice in the last month I was here purchasing stuff and the staff could not have been nice. "Come in anytime and we can help. We have a help desk with someone available all the time, no appointment needed."

SO today, when my iPad malfunctioned I was greeted by a stern man who told me no one could help me and the next available appointment was in several hours. I spend 90 minutes in a sweaty subway to get here. Not happy.

BAD BAD BAD customer service

Check out their education section. They have some awesome classes for kids for FREE.

I love this apple store! First of all it's not ridiculously crowded like the one on 5th ave by central park and the plaza hotel. It's PURE CHAOS in there! This one in Soho is nice and calm. I went there mid afternoon on a Saturday trying to mentally prepare myself for madness but it was great. Not too crowded and I was actually able to use and familiarize myself with the iphone 7, which is why I came. Someone came to answer my questions within a few minutes. She was incredibly friendly and stayed as long as I needed. Very knowledgable, but when I asked a question she wasn't quite sure of, she said she was happy to figure it with me and that led to me finding out about another cool, unrelated feature on the new iphone. Apple Store Soho is now my new go-to!

Walked in for a service repair with no prior reservation only 20 minute wait and extremely helpful and courteous!!

Came here on relatively short notice but despite this I was able to book an appointment to come in. I already knew what I was coming in to buy (iPhone SE 2020) and the staff was able to expedite my purchase. I was in and out within 15 minutes. This is my first experience with Apple and I m glad to say it went well.

So amazingly friendly and helpful. I would give them infinite stars if I could!!!

Great location, Services, prices..... nice area to chill as well.
Check it out

They treated us really badly. It was to take me an iPhone, but the attitude Apple leftovers and superiors.

Repeatedly said they couldn't give me a price quote for a repair over the phone because they had to have a look at the computer, so I take time out of my schedule to lug everything to the store and the guy tells me the price of the repair (almost six times what your local electronics store would do it for) without me even taking it out of my bag.

Only this location always have headphones in stock!

It is a busy place but I didn't have to wait long to get served. The staff is friendly and helpful. I walked out with what I needed.

So much fun to play on all of the mac computers and ipads! Great service though, I needed to fix something and they were glad to help. Great place to explore and try new things. The windows always make you want to come inside. I used to be a pc user, but now I have changed.

If you got a question they ll help you , 5 min in and out

The store is very well designed for easy browsing and the help is tremendous.

Today I had the pleasure of been served by Frank who took care of my order (new 11ProMax) and Keun whom assist me with my new screen protector and with some very useful tips about my new phone (upgrading from a 8+).
Waiting time was less than expected and the customer services was top level on my book. Thank you Frank and Keun, my wife and I will be back before Xmas to get her new iPhone 11 :-)

Old customers, I hope that there will be more good stuff in the future.

A great place, lots of staff, lots of floor space and always has lots of things to buy :)

Very friendly staff. I had a problem with my iPhone (hairline crack), and they replaced it free of charge! (it was still under warranty) If you like Macs, this is a great place to get repairs/service. The staff treats you well, with respect.

The first girl who helped me (black girl with weave braids, I forgot her ghetto name) did not seem genuine, she didn t even want to finish helping me. All she wanted to do was chat with her coworkers, about 5-10 different side conversations instead of doing her job consistently! Then she passed me off to someone else before finishing, she just seemed so fake. I observed a lot of the workers there and I noticed they just hire anyone! Girls work there with their hair unkempt, ratchet as hell, just unprofessional all around! Avoid going to this apple store!!!

Really Good Apple Store, Friendly Staff and it doesn't get too busy.

They don't actually sell produce at this location. Not a single actual apple was available for purchase and I was really hungry too.

Nice layout and nice store. But left after 20 mins as I could not find anyone to assist.

Really bad customer service. I was there to fix my son phone with my 7 years old daughter, they told me that we can't stay there because of COVID 19 person who spoke to me he told me than my daughter need to wait on waiting area, i'm a essential workers who was working all this pandemic time,..... and i know all the rules better than anyone else, i try to explain them that i don't need 6 feet between me and my daughter.But they cancel my appointment. I don't have no words to tell them, but I know God is seeing what you guys doing for the people. It was worst experience in my life !!!

Apple representative was great
He helped me quickly and was professional

Tim Cook interfered with my Apple pencil experience and couldn t help me find the affordable tech section.

Always bustling, but the staff is nice and really WILL get to you as soon as they can. However, I prefer it to the Midtown one, which just feels overwhelming and too chaotic to me.

I made my order online then I went to pick up. I got a pick up windows. I went in my window there was only one person ahead of me. I was asked for my confirmation number. Then I was asked if it's okay to check my body temperature. And I was asked couple of questions for covid 19 then I was allowed to enter the store

Something great every thing was Disinfected and all Apple team were working deligently to disinfect everything

The I did the checkout if my order. And was asked if I have any questions then I left the whole process took less than 15 min

I recommend coming to here

Once my computer was ready from a $500 repair I didn't receive a call for over a week, so I called apple support and they told me that my computer had been ready for the last four days and they called 3 days prior. Not only did I not receive the call, but leaving a message, sending a text, or sending an email all would have been helpful since clearly no one was told about the finished repair.

I went to the Apple store in the World Trade Ctr. on the same day but it was in Apple SOHO where I felt what the true customer service is. Thnx, A-SOHO, you impressed me to the level of the sky and I am pleased to write this grateful review.

Here's a rule of thumb: If you're walking in here to browse, look around, or just generally chillax, prepare to be approached multiple times by enthusiastic, willing to help, green-shirted Apple employees. If, however, you have a specific purpose in mind when walking through those double glass doors, then you will be ignored outright. (This rule may apply elsewhere as well.) Otherwise, no one beats Apple at showcasing products, offering free wifi, daily workshops, and what-have-you. Great place.

Totally amazing experience customer service is excellent all workers are very informative and are always very helpful

The Apple Store while often crowded is well run and everything is displayed nicely. The sales help is always awesome and of course Apple products are the best made period. I have never had a bad experience here. I often come just to browse or to learn some more about the Apple products I own.

Just bought an apple watch and wondering why I haven't gotten one sooner. This thing is a game changer and so worth getting. Love this thing.

Everyone in the Apple Soho store is attentive and helpful...even to me, an official old lady.