I love this apple store! First of all it's not rid...

I love this apple store! First of all it's not ridiculously crowded like the one on 5th ave by central park and the plaza hotel. It's PURE CHAOS in there! This one in Soho is nice and calm. I went there mid afternoon on a Saturday trying to mentally prepare myself for madness but it was great. Not too crowded and I was actually able to use and familiarize myself with the iphone 7, which is why I came. Someone came to answer my questions within a few minutes. She was incredibly friendly and stayed as long as I needed. Very knowledgable, but when I asked a question she wasn't quite sure of, she said she was happy to figure it with me and that led to me finding out about another cool, unrelated feature on the new iphone. Apple Store Soho is now my new go-to!