Apple Soho Reviews

Favor this location over the locations in Brooklyn. Store is much calmer and staff are much more friendly and helpful.

Zero product info displayed and staff make you feel like you are bugging them when asking questions. Total cluster.

Nicest genius bar ever :) Thanks for the fast service!

Crowded place of course! The genius bar it's not so "genius" they couldn't find out the problem that I had with my "brand new" laptop.

I replace my broken glass and bought a new case with discount. Very positive people help me, amazing service.

Always have great experience shopping at this location for the past 6 years. Staffs are helpful and engaging. I've purchased iphones, watches, mac, ipad, and airpods from here, as well as performance same day repair services on various devices.

Apple in the city is such a headache. Usually I go to the Meatpacking location because it is not too busy. I feel like there are simply too many people in this store at once. That is probably why they sometimes have lines waiting to get in. Unless you dying to go to Apple, I would avoid this store. That being said, the employees are super nice and friendly, the store is just too busy!

Chris at the Genius Bar was extremely helpful today. They go above and beyond, as always.

Busy, but good organization and dedicated employees make this hardly noticable.

Bought myself an Apple laptop. Works great, very dependable, built to last.
My first computer got me thru college, and wasn't working after two years. This is my third computer that I've owned, and I am not so hard on this one. The sale went smoothly, and the salesman was friendly.

Huge store, usually fully stocked. Great service and enough room to look around.

Ample people to greet and answer questions on a busy Saturday. I had a complicated question and they laid out all my options in a very friendly and efficient way.

If even in apple stores staff does not know the prices of their products.... For the rest a reasonably big standard apple store

Unprofessional staff. I walked in with a functional iPad and left with the screen not even turning on AND they asked for $600 to replace the parts for damage that the staff did.

Bought a new laptop and it said I could pick it up that day at Apple soho and 6pm, got a notification saying it was ready, rushed all the way from Brooklyn to pick it up and Apple decided to close all it s stores without notifying ANY customers with appointments. Such a huge disappointment and an even bigger waste of my time. What s even more upsetting is Apple is such a conglomerate they won t do ANYTHING to fix this disaster.

Very bad experience , wasted 1.5 hour and didn't solve my iPhone 6 Plus screen moving problem with a lots of techs walking around ! Very disappointed about apples products , I bought 2 iPhone 6 Plus have the same screen moving problem out of my own pocket ! And apple still want me to buy other one by using my own money ! I'm scare of use any of apples products anymore !

They have an outstanding team that will assist you in your needs...

This is one of their flagship stores. Like all the other ones but perhaps bigger.

This store is so so bad I live near here but I don t like come again Verybody knows genius bar is help customer repair the product I was here third time Technical said we cann t service u BCS u come here many times. this reason is so CRAZY The manage come to said one product for one customer for one year this is store Then Very rude: you have to immediately leave the genius bar, or I will call security, such a large apple store, employees look very serious racial discrimination! It really disappoints me.

I was never a real big fan of Apple in the early days CPM days of the Apple II, preferring IBM. But with Jobs' introduction of the Macintosh line, I was hooked. While I had my quarrels with some of the directions the company took, with the re-hiring of Jobs by Gil Amelio in '96 it's been all uphill. Personally, I prefer small local dealer/repairman and shops & won't go near a Genius Bar to save my life. I only visit Apple Stores to purchase new items.

As always the Apple stores are pretty to look at and the staff is always extremely helpful.

The customer service rep at the Genius Bar was amazing and extremely helpful, definitely worth the wait.

It s a good Apple Store but it s too busy most the times

Very crowded and very slow. Some really nice products. Everything is available to try and play with. But really crowded...

need data recovery and the so called genius says is impossible go to luis rossman group or i pad rehab they know what they are doing

I would tell people to avoid this trap like the plague. It's just not an enjoyable experience and always feel less happy when I enter

not much but more parking opportunitioes compaare with 5th street.

As with any other Apple store, this place has everything you need. Courteous staff and very convenient location.

Every time i come here with or without an appointment I get the best service . Their ratings should be higher. The people at the Genius Bar are so kind and extremely helpful . I travel an hour just to come to this apple store because of the service they give .

Cool shop, underground with elevator, glass ceiling. Inside is huge, lots of great staff to help.

Trash service. Been waiting 40+ minutes to be helped. Staff is a bunch of angry faced hipsters. If I could give this store 0 stars I would but there isn t an option.

great customer service and great equipment-- i think the i phone is better than most other phones-- the user interface rocks

The worst customer service. Employees are rude as hell. I would never come back and make any purchase. If you really like Apple, plz go to other apple stores. This one sucks.

12/19/18 Very disappointed at the genius person and his supervisor. I came in with 2 issues. Stayed 1.5 hrs from 4:30 to 6 pm and at the end I was left on my own at the table with none of the issues solved. The very arrogant condescending supervisor tried to lie to me pretending someone else was coming to help. I was clearly left in a limbo. Apple you just lost one client ( issues #1 was an iPhone 6 that lasted less than 3 years with lot of issues and 2 replacements..) . I am going to buy a different phone and stop buying any of your staff. That simple! The angry client. G

Great location great staff a little busy but they definitely provide a great resolve for any apple problems

I recommend it . . Although each and every one of its stores are excellent !!

Crowded, trendy and busy- but the only Apple store downtown.

I came to apple store last monday, the reason is touching issues. The employee told me i just need to spend $358.20 dollar, and then i can get a new iphone 6 plus. But, after one week, touching issues happen again, and this phone did not crash before, i protect very good. Why it will happen again? Are you sure you guys give me a new one? or just someone's phone is broken and you guys just fix it and then sell to customer?A new phone, a week on the phone there is a problem, you have a quality guarantee?

Basically like every other Apple Store. In my opinion great products, very nice and super helpful staff and a great place to experience new technology. I like the design and interior, it's very modest and impressive. I had a very good experience checking out the new Apple Watch, staff provided information immediately and was very friendly!
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Went again to check out iPhone 10, obviously very crowded but nice atmosphere!
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Since then I ve been there a couple of times and my impression changed a bit. Employees tell different things, don t know answers to my questions, have to ask other employees or are extremely annoyed by customers. Doesn t change that I like the products but it s still of importance that customers are treated very nicely and professional!

The best in NY: customer service, genius bar, everything

Really, it's everything you would expect it to be. It's even kind of fun to just hang out if you can handle all the pretension associated with the snob-hobs living in SoHo and who love Apple products. Very well organized, prompt friendly service, typical products and prices, in a nice, clean high-traffic environment.

I've never bought anything from the apple store, but it is a nice store. It's very organized and staff are friendly. They'll let you play with the products without being pushy. They even have bathrooms you can use, which is a pretty awesome perk in NY.

Friendly and helpful staff. They got to me and fixed my phone very quickly.

Generally great but recently had an issue they said couldn't be repaired (problem with the charging port). They spent 10 minutes trying to convince me I needed a new phone for $800. Went to my local fix it shop and my phone was good to go for $40.

Good service but waiting very long time for my phone to be ready

Waited 2 hours on wait line even though they saw we had reservation. didnt get serviced until raised voice and complained. plan better Apple.
The staff was nice and courteous.

Had an appointment to pick up a new phone. When I arrived at the scheduled time I was told I had to wait in line for about two hours. I'm not sure Apple understands what an appointment is.

One of the employees (who must be a really patient guy, considering how many conversations he probably already had that day about the semantics of the word "appointment") suggested that I come back over the weekend.

So I went by again today, two days later, and there was still a horrendous line.

I don't understand why anyone puts up with this because it seems totally unacceptable to me. I'd really like to have my new phone but I don't have hours to spend at this store helping Apple create lines just to make the products seem more popular.

Seriously, just hand me the stupid box - I already paid for it online.

Busy like every Apple Store but the theater and events make it a unique venue to learn and experience new things.

Don't have an iphone myself but i went with a friend who was i need id a new battery and I was amazed at the great service they provide there and the professional and helpfull people they have there just amazing

I would give none stars if I could. The service is just the worth you will get from apple. If you want to buy anything get ready to beg. I waited for over 1h for a sales advisor to see me. You will see a lot of sales advisors doing absolutely nothing on the floor, but they can't help you as you have queue and book a time to be seen or you are more welcome to walk out the store without giving your $1000 to apple. You can see from the pictures that the store was empty but they still made me wait for over 1h.

I bought an Iphone X 6 months ago and stopped working for water damage. I came to this store and they didn t want to even repair the phone. I am so disappointed with apple. I was a big fan of Apple but not anymore.

fits soho environment perfectly! kinda unique from the decor of other apple stores. The soho store just recently changed its location in soho but it is really just two blocks down from the old location. the store has two stories, the genius bar is in the basement floor

Always great service, and beautiful location. A visit here is a staple when it comes to visiting SoHo

It has a theatre on the second floor for classes and such. Good place to rest your legs after shopping in soho.

20-minute wait ended up being a 2 hour wait and the employees still didn t get my problem sorted.

Much less busy than the 59th St shop. I went for an exchange and was surprised there was no queue at all and I was served immediately. I was in and out in under 5 minutes flat

It is clean and attractive to the public. It has an easy wheelchair access. People in the store are friendly and provide a great costumer service. It is located in a strategic area that is not so far from other Apple store.

Awesome apple genius helped us a lot when purchasing iPhone 8 and new Mac book

First visit. Not up to the standards of the other Apple stores I've been to, i.e., Fifth Avenue, Madison at 75th, and Grand Central. Firstly, I almost walked right by it, since the Apple logo is black, high up, and doesn't announce its presence at all. The meek demeanor continued inside, where at 11am in Soho the store was practically empty, which was encouraging since I wanted a quick "in and out," buying some replacement earphones--which I thought would take less than 5 minutes by the look of the store traffic. But, no---first of all, it seems the earbuds are behind a cordoned-off section which had no salesperson in it, so I had to wait a while for one to show up. There was one other person waiting when I got there, so the salesperson was fetching something for him it seems, because when he got back it was another 10 minutes of waiting while they did some high-finance transaction (the wait was sort of like being in a bank line, waiting for the teller to explain to the customer why their check can't clear the same day). Well, when the transaction was completed, I figured I was next--but no! Lo and behold, another customer magically appeared behind me, and the salesperson said, "Oh, he was here before you." (Which was weird, since same said salesperson had just acknowledged me, and had said, firstly, "I'll be right with you.") By the time I finally did my 2-second transaction of saying, "I want to buy a pair of earphones for this iPhone," and zipped my card through their zippy portable device----the line behind me was snaking halfway to the door (see pic). Seems this one hapless salesperson was also somehow in charge of returns. You know, upon reflection, I really don't think it WAS an Apple store. I've never had such a slow, un-Apple experience in one. Took me about 20 minutes to make a simple transaction. Usually in an Apple store there are 10 salespeople to every customer (or so it seems.)

I have met some of the most helpful staff members at this location. Slightly unsure as to how they remain so amazing in such a densely populated area of tourists and window-shoppers. I am convinced that they have some awesome morale-boosting practices behind the scenes... kudos!!!