Apple Soho Reviews

if you love apple you will love this store. amazing building. the staff are very friendly. you can find almost any apple product there is here. the location is great as well. pretty standard apple store but it just feels a little special for being here in manhattan.

This is the best apple store in New York ... please don t waste your time anywhere else

Man, I love Apple Store service - but this time felt almost scammy.

MacBook Pro with pop-up saying battery needs a service. Quoted $479 for repair in store.

Contacted my employer who told me to take it elsewhere, as cost was so high relative to machine.

I told them I was leaving, and suddenly an 'error' on their machine meant the cost was now actually $199.

I really absolutely LOVE the tech who helped me. I believe her name is Thalia Robinson. She was super friendly, patient and went out of her way to help me and my little cousin out. We both had issues with our phones and patiently waited while my little cousin tried to figure out her iCloud pw. It was my first time getting Apple support and Thalia made it as smooth as possible.

Small obligatory visit for a fanboy! Large, spacious, all models of the brand are well presented, I love it !!

I never have a problem using their restroom even though I've never purchased anything from this particular store location (yet?)...well, enjoy, rip Steve Jobs

Very slow. They need more staff to manage the customers. Had to wait 30 mins to pickup an already replacement order.

We went to get my boyfriend's Macbook Air Pro fixed because the battery would not charge and the computer would not turn on unless it was plugged in to an outlet. We set an appointment and were kept waiting for far too long. They told us that the battery needed to be replaced so he gave it to them and paid to have it fixed. We got it back a week later and find out that the laptop is still broken and they didn't do anything to fix the problem.

Really friendly staff! While they wait to get your product, you'll end up getting to know the person assisting you more than you thought!

The worst customer service ever at an Apple Store. Tried to buy an iMac, upgrade my phone and Mac pro but no one wanted to help me despite the fact I was in cue.

I will never return to this location again.

I was a number of times in this store and the service in there is just excellent!
It quick, courteous, and the guys there would go out of their ways to help with anything, replace merchandize or defective parts of old ones.
Nothing much to say about the "Quality" of the merchandize in the Apple stores. They only sell premium stuff whether made by them or by others.

This Apple store has two floors and has a variety of items for sales. The sales rep could have been nicer. The genius bar is located upstairs. There is a bathroom conveniently located in the first floor far right side should you need to go.

Typical apple store. Clean, friendly, sells Apple products

Spacious and relaxed atmosphere. Various products. Friendly staff experience and professional in hospitality. Traditional apple store suitable for soho.

Very nice design of the floor plan. Staff was great and attentive, despite the flood of tourist, the staff was quick and efficient.

Very well-staffed and friendly service, always have an easy experience going here if my phone has issues. Helpful place!

My wife's Mac book pro 2019 ver got glitch on the screen sometime so we made appointment for the day and we went. Staff are all very helpful and efficient. I thought this meeting is going to take real long time but its only take little less than 20 mins so I think its really satisfying. I also surprised about they open free technology class for old people who do not know how to use apple products. WhenI went there a guy was describing about how to use mail on i Phone.

Great multi floor experience. Definitely a soho crowd. You can even work out of here and there's plenty of free workshops happening.

Apple always has good service and multiple locations. Ever heard of the Genius Bar? It has a lot of tech savvy people who can fix your computer. The Apple Store allows you to stay and use their computers while they are repairing yours. You can make a reservation on line for them to repair your technology!

My favorite Apple store location in NYC. They have a theater seating area upstairs where they give classes on the Apple products (best to sign up in advance).

Went in on 12/5/18 to upgrade my phone. I had to wait 15 minutes before being seen. The person that did finally help me had to go ask someone 4 different questions and clearly didn t know what he was doing. I ended up not upgrading my phone and walking out because they didn t tell me information prior to upgrading like, I needed a credit card, when asked they said a debit card would work. I didn t know I required one of the other cellphone lines on my account to send me a code so had to wait for family to send me a code hey received via text message. Overall poor service and I had to walk out cause I didn t have a credit card. Disappointed in the folks upgrading who don t know the product they are selling or the process.

Poor job. They couldn't help me replace my faulty phone as they were out of stock so my options were wait 4 days for new stock or go to the other side of town and start again. Thing is they couldn't tell me if the other stores had the stock or if they could see me at all. Hopeless..

Lots of pre-screening before entering but the service is always good

I came 10 minutes late for my appointment and they made me wait 1 hour to see someone. My iPhone 6 battery that I had relaxed for 29 dollars 3 months ago had again stopped holding a charge. They told me the battery was defective had swollen and needed to be replaced again. Charge me again $29 and told me that their batteries from Apple are only good for 90 days and my battery was over 90 days by 5 days can you believe this?

Products presented as the best even if they are not

Depsite its fame its not a must see, especially since its just a shop. Much cooler things you could be seeing

Super chaotic atmosphere and the sales associate was extremely rude. She wouldn t accept my credit card even though I had multiple forms of ID and all of the names on the cards are the same, and she left me waiting without explaining why. The manager had to come over and approve my ID. Humiliating, super confusing, super rude.

After waiting 15 minutes on hold, the rep just picked up the phone and hung up.

Usual Apple experience, but long long waits! Too many startups & college students in area.

Holy crap I don't care what kind of movie stars are picture holding these phones. Way overpriced! Do yourself a favor if you want an Apple phone for some reason get it on Amazon. This is a rip off Sweatshop Emporium

Painfully incompetent staff. Apple standards keep sinking, rolling down the fancy glass stairs. They are snobby, have not heard of courtesy and respect to the customers. The service is so slow it puts European bureaucracy in the lightning speed category. Problem solving? No! Only excuses. And that comes from the supposedly leadership of the (not-so)GeniusBar. Apple been losing it since Steve Jobs is gone, and the current corporate leadership clearly doesn t give a damn. Another reason to see if PC/Android world have better options to offer.

When the best buy staff knows more about the iphone then the Apple store staff, I can say then the store sucks. Nice atmosphere and apples ripp off feel, good service but then the genius bar knew less than me.

Beautiful store. Well laid out. With subway close by. Well worth the visit for sure.

BULLSHIT! I took an appointment at 8.30pm for a display broken on my iphone 6. I came at this Apple Store, I wait 20min and the girl told me "it's too late you have to come back tomorrow". That's funny but tomorrow I have to do a roadtrip during 2 weeks, this is why I took an appointment today! So dear Apple, where is the sense to take an appointment with your store if it's too late to do anything??? And where is the sense to ask what is the problem when you take an appointment, if when you come this is too late for the reason I noted???? Apple Stores in the US are the worse things I saw in my life!

As expected from an Apple store. Bright spacious and plenty of gadgets to explore.

One of the most beautiful in the most beautiful city in the world

the manager only gives u 15 minutes to use computer.but its nice to just internet surf if you are in the area

Friendly staff and in a very characteristic neighborhood. Prices are in line with European ones. The shop is aesthetically beautiful.

My favorite Apple Store in the whole world! There anyways some seminar going, staff is super friendly and the store is not too big or too small.

Typical apple store with a great staff. The Genius bar is always packed and their theatre seating is a good place to park yourself when not in use.

Beautiful, modern, very clean building. Helpful customer service. There is a nice indoor place to sit with tables, chairs and iPhone chargers available to the public. There is also super clean bathrooms available to the public. And it s a dog friendly place! It s great.

I'm not interested in the iPhone
...

Great customer service and they are really on top of the devices and how to fix just about any issue.

I was a nervous wreck. All the tech savvy kids in my office just shook their heads after looking at my dead iPhone 6S as in "why don't you just make funeral arrangements and move on?". Not Jenny!! She resolved the problem and along the way re-assured me that everything was going to be okay. I was so excited to get my phone back in perfect health that I promised Jenny that I would have her baby...& by golly I will :) Shout out to Chris who made the experience not-so-terrifying. Thank you Jenny; GIRLZ RULE! GIRL POWER!! #TheGirlisaGENIUS

It should not take a two hour wait to replace a defective lighting cable. And you shouldn't tell people it's going to be an hour wait, and then add an additional hour - especially for something that's just an easy swap.

Very welcome and beautiful store store. Great neighborhood.

Nice place, nice experience. Assistant was really polite and kind, not pushy. Overall, positive experience.

Good customer service here. place is pretty busy at all times given its location.

Awesome staff who go out of their way to help customers - they found a way to get my hard drive, battery, keyboard, shell, pads, and more REPLACED (and even with an upgrade on the hard drive) - for only $300 (with tax). It was even delivered to me within three days. And the computer is almost 5 years old! So it's way past even the three-year extended warranty I bought 4.5 years ago, and now it's like new! I called thinking there must be some mistake - and they told me, nope, it's really only $300!!!!! GREAT SERVICE!!!!!!!

Service attitude is really bad service need waiting so long

Pretentious vibe all around. Maybe apple should spend more on making actually good products or paying their employees more instead of making unnecessarily flamboyant stores.

Came here about a week ago to get my laptop service. Just got it back now and happy with how fast it's running now and loving it!

I bought an iPhone 6s Plus April of 2016.
Within 9 months i had my phone replaced 7 times. Would go to the store. the defects would not be fixable they would swap my phone for a new one that was great on their part.
Unfortunately all the phones I received came with same problems today January 11 still have the same problems but worse. These are the problems I m experiencing pretty sure you will too on any series for the defects come through their updates.:
- No Bluetooth connection. They don t tell you is that is very poor signal . If you have a watch attached their will be no other conection.
- No one can hear on the other line. If you use an iphone for business, your business will suffer that s because when you get calls they can t hear you or when you think you left a voicemail they never got it because they can t hear you.
- IOS11.Click on an app either call , message or any other there will be a lag
Or it will freeze. This a new problem that came with that update.
- After the iPhone 7 Through out their updates the music on your wired headphones have lost a lot of volume. And if you use their headphones jack they don t work( if this is happening to you don t bother spending money on any earbuds that s because it s the phone.forcing you to accept no phone jack
- Ridiculously slow on iOS 11. My mother s phone which cost me around $220 it s faster than mine.
- Touch screen frequently will not work I have to reset this phone every day to get it going. And it s not the memory as they use blame it on the issue on the past I still have more than half the availabile.
- Battery life on a full charge you will get an average of 2 hours before its completely drained.

I had an iPhone in the past it froze and never turned on because of an update went to android had a warranty issue, decided it to give Apple another try just to be
Ripped off this a $1249.00 phone very expensive and like I mentioned earlier my mother $220.00 phone is more efficient. Don t be fooled this is an American company that became a powerhouse by robbing the American people. Now when Yiu call them
They put on hold they ask for
Your number in case you get disconnected,
But never call you back that s because they have no clue on what to tell you Except that they have more phones now all over $1.000.00 without even fixing it their previous issues , but you
Could unlock your phone with facial recognition who asked for that they make stuff that is useless like it was a great feature .
My relationship with Apple has come to an END. I m afraid to do the updates on my ipad which I just got. I m the president of one of the largest insurance firms in this country and I just put a policy in no more Apple products for any of employees. Will look for an alternative product.

they are unfailingly helpful for techies and non-techies alike ; the cutting-edge wares command a hefty price , and the insane crowds of e-nuts can be maddening , but once bitten , it s futile to resist.

Competent people and cool environment. I asked to change the battery of my iPhone. Three hours later, when I went to pick up, I learned that a technician had understood that my battery was not original, but they saw that he was mistaken; so they gave me an iPhone like my brand new one! Surprising!