Apple Soho Reviews

It's Apple, it's big and it has all the Apple stuff

prepare to be bombarded by tourists as you entire the flagship store in midtown. the incredible aesthetic and hands-on demos make for a great shopping experience if you're there to buy.

Worst customer service ever. Staff just standing there chatting with others instead of helping customers.

Melissa was phenomenal! My daughter and I walked in looking to upgrade our phones. Within a minute, Melissa started to help us, and maybe an hour later, we walked out with 2 new phones. Super friendly, professional and knowledgeable!

Some staff are great but the boss there is some nasty obnoxious woman. She needs to be fired

I called ahead to make a reservation to shop at the store (due to Covid restrictions) and it was not honored. I was not able to shop that day and was rudely turned away. Be advised.

Went there to fix my phone and they just told me it's a hardware problem...didn't give me a solution to the problem

I will always recommend this store before I referred anyone to any Apple Store. This store and their customer service skills are 100% worth the travel. Even their employee attitudes are so positive and help it set a beautiful peaceful tone and atmosphere in the store. I love it.

TERRIBLE, apple as a company is terrible when it comes to customer service. I have a serious problem with my IOS which doesn't allow me to access my phone and because apple is always booked!!!!!! i need to make an appointment two days in advance because the reps didnt want to squeeze my URGENT matter as a courtesy. so im phoneless for two days. what a joke!!!!!!! im done with apple.

Everything you expect from Apple Store, space, design, great products and genius bar. It also has a theater area on the second floor where presentations happen.

Have only stopped by this location a few times. Staff is usually pretty attentive. So far no complaints.

Surprisingly bad service. Was told it would be a 45 minute wait before they could even tell me whether or not they would be able to accept my computer for a previously booked repair. All whilenthere were 6 customer service reps just hanging out chatting with each other and not helping customers

We had an awesome experience at the Genius Bar. Arthur was very sympathetic for our situation (visiting US) and really make the difference in our experience as an Apple customer.

Beautiful store is big and has everything. The employees are very nice.

Epic Apple Store, my personally preferred one in NYC

With the aesthetics of Apple but the spirit of SOHO. Great WiFi, for the traveler who is looking for an acceptable connection. Much personalized attention. Like all Apple store very complete and well presented. Stresses the beautiful building, former mail, where is located. Go walking on that block is a walk.

Nate from the Genius Bar took customer service to another level & went out of his way to assist and sort out an issue in a short space of time! Thank you for this outstanding service!!!!

The outside of this building reads Station A and it does get an A+ for service, events and products.
I never used this one for service but it seems to have their geek squad taking care of business. The store is well lit and well stocked.
This is one of the few stores in SoHo that allow you to use their bathrooms.
In case you didn't know they also have a stage area for events, concerts and it's all free!
Check their URL on google.com

Was here yesterday to request technical service for my Laptop, the waiting time was way too long, but at least they were able to solve the problem in 15 min. If not the wait they could be awesome. Apple pricing really require from them to offer the best service.

Very cool apple store, small theater on the 2nd floor

I bought my iPhone and Mac Mini here. The staff is super helpful and the checkout process is amazing efficient. There's a general buzz and excitement among the customers and they admire and play with the many working display models.

Great customer service , very friendly, clean store

Best apple store after 1 4th Street among all others in NYC

This location is the best for apple! They are friendly here and let you check your email even till closing!
Yeah!

It was great. Was in and out in 20 minutes. No waiting. Got the iPhone X in the configuration I wanted. Series 3 watch in color and size I wanted no hassles no waiting. Store was crowded but staff was plentiful, attentive and friendly. Knew their stuff and checked me out on the spot, no waiting on Christmas Eve as store was closing. Gifts done! Should have gone earlier. May go back for another one

Beautiful place but I wish it wasn't so crowded. Apple employees aren't very unified when it comes to knowledge base so be careful. I've had four different employee tell me four different thing on a specific issue I had.

Great Apple store it s clean and thy have a great staff, although at times the wait can be long.

The Genius Bar is NOT such a genius process. When you have an issue with your device, and bring in to the store for repair or a replacement, you first wait for 2-3 hours before someone texts you. When you return to the store after 3 hours of waiting, you go upstairs and wait in a very crowded area like a sardine for another hour just for someone to call your name out. Then the Apple rep says OH WE DON'T HAVE YOUR iPHONE IN STOCK! Your $800.00 iPhone is not available at this store, and to make it even worst, the GENIUSES can't even contact another store to ask them to place one on hold for you after waiting 4 hours for your $800.00 phone. Crazy thing is...the $800.00 iPhone 6Plus literally stopped responding to my finger swipes. I didn't drop it, It didn't get any water on it, it just stopped F***ING working, and I HAD TO LEAVE THE STORE WITHOUT A PHONE AFTER WAITING 4 HOURS of my Sunday.

An Apple shop that I like to visit again and again :-)

Second day post corona and it was quick and helpful. They take your temperature but as long as you have an appointment they are very accommodating. My genius specialist was very helpful and I was in and out.

Fast service, more customer support staff then anywhere around. Great location

Apart from being an aesthetically pleasing store, the employees treated you with the utmost respect. I was well-informed before buying an iPhone and was even helped on putting a screen protector that I did not buy in the store. Joe was very charismatic while helping me and he even happened to know J.Cole! (bonus points), would definitely recommend coming here for any help buying Apple products.

Very good attention, there are less people in the 5th Ave, the area is excellent for walking

They fixed a software issue within an hour. I always felt well informed about the process. Great service!

This store gets busy, so it's tough to get Genius Bar help, but still, it's an Apple store.

It's just a place to purchase and learn about your product.

if you need an apple store - try the chelsy store.its better

Interior design is fabulous and right in the heart of the meatpacking. Everything is modern, and customer service is great.

Great place to come to see your favorite actor/musician/director in the hang out area in the second floor. Also you can play around with devices, or try the new stuff and ask the super nice "helpers" any question.

Pretty easy to check in and out. HARD to be here for any repair services / second floor things however.

Awesome store. Picked up my AirPods from here. Good staff and awesome location. Staff was very helpful.

Love this store! I just don t like the new iPhone XR but I am very surprised about the new IPad Pro 2018

i love this company so much . this company is great guality . apple has the best devices. apple is very persusive

Went in today because of an issue with iMovie. (It kept crashing on my computer.) Dillon, who helped me out at the Genius Bar, did an amazing job. The problem wasn't an easy fix, and we ended up trouble shooting for an hour and a half before we got the program to work.

Great customer service.a lil more expensive but the quality is worth it!

Busy and staff member that I approached was grumpy.

Just heard from friend s bad experience in this store.the guy of genius s bar check her husband s iphone and said they can pay some money for exchanging a new phone.And the guy took the iphone away.When he return he said he opened the phone and check inside.He said someone did somthing to this phone they can't sevice this phone and said my friend lied to him.She was very upset that he said she is a lier.She thinks he is abusing her.It is her husband s phone.She called the husband immediately to ask if somebody open the phone before.But the husband said no .She is so angry and find another technician explained it.The another technician was going to exchange the iphone also.but after talk
ed with the previous technician the second technician returned said that could not service this phone and said they didn't open it.But the first technician did said that he opened it and said she was lieing to him he didn't ask if someone open it before That's abuse to her.She didn't know what he did to this phone.If someone opened the phone.He must be the first one to open it.and he lied to his collegue and manager that he didn't open or said she lied.She feels like they are looking for excuses not serving her.The manager and the collegue only trust and help themselves not considering client s situation.God will know that the first technician did said he opened it and she was lier.By the way he didn't got approve of her to open the phone.And after he denied that he said he opened the phone.Anyway That's a nightmare experience for my friend .Wasting her time and abusing her.She didn't have a good mood in the rest of the day.
I can t believe such big company have this kind of employee.

Fast, friendly service. Was in and out with zero hassle. Awesome!

They saved my butt tonight. My 2 week old iPhone. 7 plus went on the fritz. I ended up with a new phone and they patiently and expertly walked me through transferring things over to my new phone. I was very afraid of have to start from scratch after the initial restore failed but they worked with me. I felt the service was definitely worth the initial wait. Thank you Apple

if you love apple you will love this store. amazing building. the staff are very friendly. you can find almost any apple product there is here. the location is great as well. pretty standard apple store but it just feels a little special for being here in manhattan.

This is the best apple store in New York ... please don t waste your time anywhere else

Man, I love Apple Store service - but this time felt almost scammy.

MacBook Pro with pop-up saying battery needs a service. Quoted $479 for repair in store.

Contacted my employer who told me to take it elsewhere, as cost was so high relative to machine.

I told them I was leaving, and suddenly an 'error' on their machine meant the cost was now actually $199.

I really absolutely LOVE the tech who helped me. I believe her name is Thalia Robinson. She was super friendly, patient and went out of her way to help me and my little cousin out. We both had issues with our phones and patiently waited while my little cousin tried to figure out her iCloud pw. It was my first time getting Apple support and Thalia made it as smooth as possible.

Small obligatory visit for a fanboy! Large, spacious, all models of the brand are well presented, I love it !!

I never have a problem using their restroom even though I've never purchased anything from this particular store location (yet?)...well, enjoy, rip Steve Jobs

Very slow. They need more staff to manage the customers. Had to wait 30 mins to pickup an already replacement order.

We went to get my boyfriend's Macbook Air Pro fixed because the battery would not charge and the computer would not turn on unless it was plugged in to an outlet. We set an appointment and were kept waiting for far too long. They told us that the battery needed to be replaced so he gave it to them and paid to have it fixed. We got it back a week later and find out that the laptop is still broken and they didn't do anything to fix the problem.