Sterling BMW Reviews

Ken in the parts department was a great help to me. I had a question about a part on a 1986 BMW 325es and he knew all the small details about the year that made finding parts so difficult. I want to thank him again for helping me to get my car back on the road.

What a refreshing experience buying a car at Sterling BMW!! The customer service was awesome!! Enjoyed the genius Andrew!! Took his time & clearly enjoyed helping me!!

For the third time Sterling BMW and their fine staff showed me that not only the have the best equiped vehicles in SoCal but they also have the best prices hassle free. For the third time they not only beat the other dealers on price but completed the deal in less than one hour. Thank you.

I will ALWAYS buy from Sterling BMW! I have been a customer for over 12 years and couldn't be more pleased with the level of support, service and professionalism at Sterling. Tina Swistak [Fleet/Internet Manager] is extremely knowledgeable and has made the process of buying cars a joy versus a task. She makes every effort to expedite the process, knowing how busy life is...all the while making you feel valued and not rushed! I don't know how she does it! I walk in and I feel like I'm visiting friends! Everyone from the Gen.Manager to the service department are beyond friendly and helpful! I travel past several BMW dealerships on my hour and 1/2 commute to Sterling, because I know i'm going to the BEST!

Very knowledgeable team and very friendly. You feel like your joining a family!

The service is exceptional at sterling bmw. Kristi Endicott is so helpful and knowledgeable. I always have a great experience when I take my car for service.

Knowledgeable no pressure staff! John was outstanding to work with!!

Working with Bill at Sterling BMW was simply amazing!! I called after seeing the car details online. Bill quickly took pictures of the beautiful
X1 and sent them to me. He even came into his office on his day off to prepare the paperwork for my purchase. The team at Sterling put all that extra love & detail into the car to ensure it was properly serviced and super clean. When I picked up my car, Bill spent plenty of time with me to show me all of the super nice features of my X1!! When I went into to meet Alex in finance, I was in and out in 20 minutes. He even worked out a way to include Gap insurance on my car and save on my monthly payment. Needless to say, after purchasing this BMW X1 from Sterling, I drove off feeling blessed beyond measure!!!

Tony is truly outstanding and the best in the industry. Thank you for the wonderful service, we would never take our vehicles anywhere else other than Sterling BWM. Exceptional and only deal with Tony. Well done and give him a large raise! Kim Wilson

So I went into the Parts "Boutique" (fancy way of saying department) and bought a side blinker light for my old X5. I asked casually on the way out if someone could pop it in for me, and they took my vehicle in the back and worked on it for about 20 minutes (since the old one was broken) and then fixed it.
Here's the weird part: No Charge.
Yep, that's right. Service departments are a huge profit center for dealerships, and they usually try to wring every penny out that they can, but this place was willing to fix my blinker for free. That produced some good trust equity with me and I'll be coming back for when it needs some real service...

Arriving during the pandemic for service but you would never know we were in crisis mode. Friendly, fast getting my car in to be evaluated. Kristie Endicott was my service rep taking great care of me and my car. Got it back the next day all fixed. Thank you again, Kristie, always the best service calling on you!

Ken at the parts department is my guy. I've known him for almost 15 years and has been very helpful with all my restorations from hard to find parts to the simplest bolt and his knowledge about bmw is endless.

Just bought a retired courtesy vehicle tonight and I couldn't be happier! Mike Walters couldn't have made the process easier or made me feel so comfortable with my purchase. He went through all the details, and the pros and cons of each option, definitely not your typical salesman. After being treated like such a VIP, it makes it hard to buy a car anywhere else! I think Sterling BMW and Mike Walters have earned a new customer for life.

Amazing hospitality and service. This was my first BMW and first lease. There are plenty of terrible experiences at car dealerships such as being pressured to get a car and surprise fees. There were no surprises here! Kai Groschupf was a true professional and helped answer all questions regarding my car. He was kind, honest and straightforward

I got the best deal without being hassled. Would highly recommend

My husband and I have been leasing our cars at Sterling for 6 years now and every time we are more impressed. The customer service we have received from Justin and Ashley has been nothing short of amazing. We have recommended friends and family and they too have had the same experiences. We truly are a sterling BMW family!

I highly recommend Sterling for both parts and service. If I need a part and it is not in stock, they will have it waiting for me the very next day! Everyone is friendly and helpful, no matter which department you need.

I went in to buy a BMW and was helped by Giddianni thanx to him I went home with a new 3 series for my wife. Out of the 5 cars I ve bought from dealerships. He was my favorite salesman.

Sterling BMW handlers all my need's and want's especially their parts and service teams, especially Ken Johnson he he is helpful knowledge to get it right each a d every time I need ad size and parts. always service with a s.ile, keeps me coming back.

Tony was super helpful and took care of my car as needed.

These people are here to take your money. They do not care about people and will not work with you. They will charge you for work on a vehicle and then not do the repairs, so your vehicle breaks down further and they can charge you more. Do look for anyone to help you, when you ask for a manager they never call you back. This whole dealership is a joke and if you are looking to be treated like a decent human, DO NOT go anywhere near a place with the Sterling name

Follow up:

Ironic that they see a bad review and then claim they have no recollection of my vechicle. It was in the shop 4 times within 3 months. I actually met you Kevin, you told me twice, in person, that you would look into this issue and you never follow up with me. This dealership is full of liars and they will do anything to try and save face on social media. Again, save your money and your car, find a dealership that cares about people. Here you will only find liars and thieves

Best experience ever. I just bought a 4 series from Bill mcadams. Smooth process and he is a great guy. I highly recommend it.

Sterling BMW is the best orange county car dealership. I can't thank Justin Dayyat enough for the wonderful experience buying a new Z4. Not only was he willing to beat another OC car dealer's offer, but educate me on why they offered me this and that. He really took his time and I didn't feel pressured at any time. He took care of everything and I didn't have to wait for him to go back and forth for 2 hours with some finance manager to get the job done. Justin made it a great car buying experience. I will certainly see him when I'm ready to buy another BMW, which is inevitable. Thanks, Sterling BMW & Justin!!!! I love the car!!!

Buying a car at Sterling BMW is absolutely exceptional . I had the pleasure of working with Tahmina Hassanein. She's amazing! Her service is extraordinary! She is very helpful and attentive! She's very friendly, I do recommend visiting Sterling BMW and speaking to Ms. Tahmina if you're looking to buy a BMW.

Rork at Sterling BMW in CPO cars was great! I love my 2016 328i. The service was great. The price was great. I'm very happy with Sterling BMW.

Alex Yorba has provided a great customer service! He has found me a best deal to repair my car even without the warranty!

Tremendous service and great support. Buy your next BMW at Sterling Motors.

Really disappointed with the service center at Sterling BMW. If you are looking for a BMW dealership to service your car, this is NOT the place to go. There are many other BMW dealerships around with far better service departments.

1. They are very slow. Other reviews will mirror my thoughts. Expect to spend at least 1 hour when dropping off your car and getting a loaner vehicle. If you value your time, go elsewhere.

2. They do not have a selection of good loaner vehicles. They tried giving me an X1 when I brought my i8 Roadster in for a multi day service. When I said I was leaving, they miraculously had a 530i next door at Enterprise (better.. but come on). If you have a more high end car, you will not get a similar vehicle as a loaner. That to me is a sign that they do not care about their customers.

3. The service center advisor texted me saying my car would be done by 2pm that day. And to come at 4 for it to be fully charged. I came in at 4:30 and was told the car wouldn't be done until the next day! Had to take the loaner back and go home, wasting another hour of my day. Best part- he wasn't even apologetic, guess this happens all the time lol. He blamed it on the technician

I urge you- skip Sterling BMW for your BMW maintenance. Go to one of the other BMW dealerships nearby. You will thank me later. And this post isn't meant to be vindictive- hence the 2 stars. Just wanna save you guys some time and energy!

Mike Walters and Bob Wilson where amazing to work with.

Perfect 10 for these guys and the dealer.

Great service from Kristie and team at Sterling! Highly recommend them for your BMW service needs.

Found the perfect car at Sterling BMW! My salesperson, Bill, was so kind & knowledgable! I appreciate that he wasn t pushy and was more than happy to accommodate my needs. A 5-start experience!!!

Great experience, Justin is the man to see. Very helpful and informative. Always there to help even after the sales are done. Bought many cars from him and will continue to do so. Thanks buddy.

The Sterling BMW service department scams its customers. Ive had nothing but trouble with Sterling BMW and really regret going here. These guys are seriously worse than a used car dealership, if you can believe that. If you read the reviews about this dealership youll find dozens of horrible reviews. Theres a much better dealership right up the freeway that I've had much better luck with.

Ive experienced and overheard many different horrible experiences with Sterling. Ive heard service advisors tell customers to take a hike, right in the front of the dealership. I overheard one employee cussing in front of other customers about this or that (something about an issue with a car.) Honestly, nothing surprises me here. There are plenty of other options to take your car, including one right up the 55 freeway. Here is my story: I've bought 2 new and 1 used BMW from Sterling over the past 6 years and was about to buy a fourth. When I took my second car in to have a noise looked at they had it for 4 hours and never offered a loaner vehicle. They kept telling me, just a little bit longer. Just a little bit longer. When they finally did figure it out where the noise was coming from they insisted it would be fixed with a few parts, for a total of $800. Okay, great! Fix it up, lets get out of here. At this point I dont want to even argue if its covered under warranty or not. Just fix it and lets go!

My the time the car is out and fixed ive been at the dealership for 6 hours. I just wanted to get out of there!

Upon paying, and leaving the dealership, within 5 minutes, the noise is BACK. I just drove it home and called another dealership to figure it out.

This is not the one and only negative experience, and many other customers have had as well. These guys are predatory, complete liars and will do anything to make a dollar of their customers.

Do not trust them. As many have mentioned, there are other dealerships in the area. Good luck with your issues, I hope you read these reviews before taking your car in.

Beautiful dealership with great selection and incredibly helpful staff. Bill McAdams came in on his day off to finalize the sale and personally drove me to my house to drop off my new car.

Great customer service. Mike was super helpful and made sure we walked out with the car and price we wanted.

Forgot to call me when my car was ready and didnt wash my car even though they kept it for 6 days for a key problem.

was super convenient and easy to drop off my car, get a loaner and go on with my day. Super fast at getting everything done and I got a car wash at the same time!

Wish I can give zero stars, do not give them your business, car was received back in worse condition than I gave them, service was very much rushed and you are nothing but $$$ to these peoples eyes, STAY AWAY!!!

Bill, Candice and everyone were genuine, courteous and worked as quickly as they could. I came in knowing what I wanted and left extremely pleased. Car buying experience was 11/10!

I had to ask for my vehicle inspection report seven times before I received it! There was also grease all over my car after the service was provided.

Salesman Javier Durn was exceptionally professional and not high pressure at all. Dealership was comfortable. Steve as well as the rest of the personnel at Sterling were all pleasant and professional.

Best BMW dealership I've ever experienced. I have bought, sold, leased through Sterling in Newport Beach, Crevier in Santa Ana, Irvine BMW, and even Palm Springs BMW. Sterling has the best sales department, as well as service department. I only recommend Sterling BMW of Newport Beach for all of your needs!!!!

Amazing Service! Thank you Alex! Keep up the good work over there at Sterling BMW! I called and was able to drop my car off on the spot as I was driving by and they fixed my car (check engine soon light was on) so fast and so efficiently - I was incredibly happy with my experience. They also text message me (at my request) and sent me a detailed video of my vehicle's inspection. Well done guys. I like the new tech and loved the BMW loaner.

John was direct and honest. It made the buying experience a great one. Ruth at financing was helpful and great with all the warranties and extensions. Thank you for all your help.

Mike W was great. Never pushy and very polite and a great person to work with.

Taken a couple of different vehicles to Sterling. The dealership is great. We specifically had a great experience with Adam our service adviser. Would recommend him to anyone. Extremely professional and friendly and always willing to help.

Great group; they make buying a car a really fun, relatively effortless experience!

Mike was great. He helped me get the best deal with my X4. He is making sure I am a fully satisfied customer. I will definitely be purchasing future BMW s from Sterling!

Alex was my service manager last week and he did a fantastic job for me. i got complimentary service, a complimentary loaner car and complimentary car wash along with excellent service.

Thank you Alex and Sterling BMW, Newport Beach

Great customer service. Mike Walters was an amazing salesman who took excellent care of me while purchasing my new 330!

Sterling BMW is awesome! They have an amazing staff that go out of their way to ensure customer satisfaction! Everyone is very friendly and professional. If you're in the market for a BMW, go see John Drake and I know he will take care of you! If you're lucky, you'll get Ruth to help you through the finance process and Ben to help you get through all the tech-y stuff in your new ride. I am delighted with my M4! Thank you Sterling BMW!

Justin was awesome and made my lease turn in and new lease process so easy. Everything was really seemless. Will definitely be back when this lease is up!

Very friendly service. Professional advisor/ precisely maintenance and on time delivery of the vehicle. :)

My car had oil change due and other problem with Apple car play.
Warm welcoming, fast procedures , beautiful relaxing lounge if you want to wait for your car or simply they would offer a loaner.
My car had the oil changed and problem got fixed, by afternoon I got my car clean and shiny..!!
Highly recommended.

I bought my 2015 BMW M4 CPO. I came from Fontana CA.
Rock Peca was very helpful.

Buying my car with Irvin and Andrew was amazing. It is by far the easiest transaction I ve done at a BMW dealership. It was fast, painless and fun. I got a super fair deal and would highly recommend them and come back again.

Easy purchase, good people, great buy price on pre-owned 328ci

I highly recommend Bill in used car sales he was honest and helpful..first class treatment so i enjoyed buying my 2014 X 5!

I was looking for my 4th BMW and I started interacting with dealers to find the right car at the right price. Over the years I have interacted with sales people who play games and those who are straight forward. My experience with Sterling BMW has been refreshing and very positive. I chose Sterling as the dealership of choice for this car. I have been very pleased with that decision. They were fair, responsible, communicative, ethical, and very easy to interact, both before and after closing the deal. No regrets. Very pleased.

Excellent and efficient service provided by John in the Pre Owned Sales department.

Fast, professional service...Good pricing...Purchased two previous BMW's from them ...Will buy from them again...

My Genius appointment with Andrew was such a life saver and problem solver!

Absolutely terrific. If you want to be treated as you should at a "high line" dealership, stop by Sterling BMW. Bill will treat you like family.

This was a horrible experience from the start. We bought an X5 and they lied to us regarding the warranty. To make matters worse, when I tried to sell the car I found out that they never transferred the original DMV. I now have to go and fix the problem and the dealership was unhelpful and rude. Be careful!

Engine light was on. Was able to make an appointment the same day (within 30 minutes). Kristie set me up with a loaner car and I was on my way in less than 40 minutes. Kristie was excellent.

This review is for a cross country transaction. I live in KS and purchased a CPO X3 and had shipped to KS from CA.
Initial interaction was good, this lasted about the first day. Took over a week to get the paper work "Next day". After confirmed receipt of paperwork at Sterling, took another week before arrangements began to be made for transport. If I had been there in person, I would have driven home with the car that day. Same consideration should have been made for transport; arrangements should have been initiated that day. During this time, my sales rep was extremely incommutative. I would need to contact several times for responses and updates. Was often given other contacts to reach out to. "No John, you're my sale rep, you get the info for me, I shouldn't need to be chasing down this info, You should supply"
One person I was directed to never once returned my correspondence even though I was told to contact him. Four requests later still received zero response.
No clear direction on paper work. Info on supplied paperwork was requested multiple times. No instructions given in regards as to what to do after receiving the vehicle.
Let's move to the vehicle. After THREE weeks received the vehicle. Keep in mind this is a CPO vehicle. Car rolls off the truck with the Check Engine light on. Seriously? The response from John and I quote "This is a minor issue that can be easily resolved" Really? Didn't Sterling inspect this car? Now it's my issue?
I firmly believe that one the sale was completed Sterling could care less about me. Vehicle was being shipped to Kansas, they're not going to get any service dollars from.
Has been the worst car buying experience I have ever experienced.

The GSM Ken Babineau was the easiest manager to work with and was smart enough to be creative and get my referrals' deal bought... he's still raving about his car deal.

Great experience when ordering my 2017 M2 .Olin was extremely helpful throughout the entire process .If you're looking for a new car , go see Olin !

Great people and service. The only reason Im giving them a 3 Star is that they took away their car washes. This is something all luxury vehicle dealers offer and too take it away all of a sudden is not good customer service. Hope they change their minds and bring it back. Its just good business Practice.

Great experience purchasing my vehicle with BMW dealer Danny Miller. Everything was smooth and fast, very professional, trying to accommodate all the client's needs.I would definitely recommend him to anyone. Looking forward to continue enjoying my vehicle for a few more years...

Giddi was very helpful and made my waiting experience very pleasant. Typically, waiting for your car to be serviced is dreadful but not at Sterling BMW.

The service was great. I had my car flat bedded in as it would not start. I had no appointment but the were very helpful. They were out of loaner cars but the sent me to Enterprise for a rental and covered the cost of the rental. I picked up my car this morning. It started like a champ. The battery was charged and I had a new starter. It was washed and vacuumed. So pleased. Everyone was very kind.
The mechanic came out and spoke to me about my car and made some recommendations for timing of future services as I have a 12 year old car with almost 200,000 miles.

I went to BMW deciding between them and Mercedes. Irvin helped me out at sterling BMW and he was awesome! I ended up with BMW X3 M competition at a great price. Definitely the best experience I have had at a car dealership. Only advice is ask for Irvin at Sterling BMW and I guarantee you will end up with more than you expected, great customer service, and he really went out of his way to get me the best price.

Excellent service as always I really appreciate Sterling BMW being so helpful! I'd recommend this place for service to everyone

I had an amazing experience from my initial contact, through to end, plus continued support. Very personable staff who made me feel I was and am a part of their family. Knowledgeable, if my question could not be answered, I was told so (simple honesty in business is so rare these days) and Alex Yorba my personal POC searched out the answers and followed up with me in a timely manner guiding at each step. I was so happy to pick up my BMW when work was completed and the staff truly shared my joy. You see, this was a bitter sweet time for me as my mother had passed after a long illness. I reside in the state of Washington and the staff worked with me on my time frame, no questions asked and kept her vehicle safe, pending my return for pick up. I cannot say enough, I am deeply touched by Sterling's sincerity and kindness I received.

I got a great deal on a pre-owned car. The people were great, friendly and professional.
Thank you Sterling BMW

I'm not sure if this dealer is suck but a sale man - Robert is really horrible sale man. He let my parents went around and around and not taking care of them at all. I came by to look at a Pathfinder and he didn't even ask me for test drive. I found a piece of broken plastic on passenger seat and ask him about that, he just threw it away and said not from a car. I have never seen any sale man screaming at the clients like this guy. He asked what was our nationality and right at the moment we told him we were Vietnamese his attitude changed. I would never, ever come back here or recommend anyone to this dealer...

My service experience at Sterling BMW was very positive. They got me checked in and gave me a ride home. Alex did a nice job. I d recommend Sterling BMW.

Amazing service from Alex Yorba per usual. He was unbelievable in every stop of the process and really makes you feel comfortable.

Worst dealership! Stay away from Ken Babineau! Unless you are looking for lies and headaches and trouble! The man changes his word daily! He Is disrespectful and untrustworthy! On top of that, they constantly want to charge you for things that are under your maintenance warranty either when you take your car for services or when you want to return your lease! Worst experience! If you currently have a lease with them, don t return your car to them, and don t get into a new lease with them! You either already know how bad they are or will figure out once you return your lease!

Kristie was great to work with for my 2013 550i. It was easy to schedule a service and she explained what my car needed. The only draw back was that they didn t have any loaner cars but they covered the rental from Enterprise right next door and they have BMW s to loan out. Only out of pocket expense I came out on for the rental was the gas.

Kristie in the Service Dept is a rock star!
Seriously, I am grateful for her, her professionalism, and her quick handling of my service needs.

Hello Minh,
Thank you Minh and the staff at Sterling BMW for our recent car lease. Minh, you made the entire experience of leasing our 2017/750i along with trading in our car, effortless. We felt no car sales pressure. As we have told you during our transaction, we were impressed with your honesty, integrity, and straightforward approach. We would highly recommend Sterling BMW dealership/Minh Nguyen to others in the market looking for BMW. Thanks again em trai - t and Chi

Mike Walters was great to work with very knowageable and no pressure great experience.