Sterling BMW Reviews

I had a great experience with Dustin in pre-owned sales. Called him from San Diego to check if a 328i advertised on the web was in stock. Told him what my price point was. He looked on the lot and found a better car for me, for a lower price! No haggling, just straightforward, up-front service. Drove up to Newport that night. Dustin pulled the car off the lot, cleaned it up and waited for us. Arrived at 8:30pm, test drove the car and took home the car that night. Dustin was laid back and easy going the whole time. During the paperwork process, brought up the fact that the price was higher than we discussed and he had already caught the mistake and corrected it. We were back in San Diego in less than 4 hours. I don't know about the other areas of this dealership - new car sales and service - but my pre-owned sales experience was perfect.

Giddianni and Anthony were amazing from start to finish. They made the process smooth and answered/returned every call and every question. No sales tactics and no pressure, just straight conversations about what is right for our family. This was our families 5th BMW we have bought but our first from Sterling and without a doubt will only go to them from now on. Have recommended several employees already to Giddiani and the team at Sterling.

My wife had just purchased a BMW from the Irvine dealership and I was trying to get her some swag for her car; windshield visor, coffee traveler, mug, et cetera. When I did an internet chat Tina said sorry I sell new cars and immediately ended the chat. How rude!!! When I called they put me in hold for 20 minutes then finally someone came on and asked if I was interested in a new or used BMW. When I told them I wanted accessories for my wife they laughed at me and said this isn't a Target. How rude!!!

Little did they know I'm interested in a new BMW for myself. However, I would rather pay an extra couple grand than to give this dealership any of my money!!

Rude, rude, rude people. When I ever see a BMW with Sterling on the plates I feel their pain.

Great dealership. Family owned. Alot of employees that have been there forever with a ton of experience.

Perfect! Couldn t ask for a more pleasant experience!

Had an excellent experience purchasing a BMW X-5. Rork went above and beyond my expectations. The whole process went very smoothly and got a great deal on my car.
Thank you again it was my 3rd time purchasing a car with Sterling BMW.

Great help from Olin and Tina ordering my custom M4.

Although I didn't buy, Minh Nguyen left a very good impression.. I have to take care of some things, but as soon as i'm ready I will go see you Minh... Thank you for taking your time and answering ALL of my questions and no hassle experience...Thanks again

Highly recommend this Sterling. Great price on my new X5 lease. Way better rate then Irvine. Just had my first free service done and I could t have been more happy with the customer service. I have already referred two people here and see myself and a future repeat customer.

Tony is always accommdating for all my BMW service needs.

Do yourself a favor and contact Mike Walters, he is the best dealer EVER!! Not only is he professional but he is extremely personable and makes your car purchasing experience a great one! As a woman I ve always cringed at the thought of even walking into a dealership until I met Mike!

Most dishonest business establishment I have dealt with. After negotiating a lease for 12k miles/year for a couple of hours non-stop, they put 10k on the lease agreement hoping I won't see it. Take your business somewhere else. Oh and I was overcharged too.

Ken in the Parts Dept. is a master of customer service. If you need parts for your BMW, Ken at Sterling BMW is the guy to see!

Experience is fine if you are BUYING a car, but once they get you to sign, you'll regret it. Unfortunately, their sales department had a lack of knowledge on the extended warranty and now EVERYTHING that is breaking on my car is no longer under the warranty, as it expired a few weeks ago. And, they suddenly lost all my paperwork. Never again will I buy from this company.

I had a wonderful experience with JOHN VAN VLIET at Sterling BMW!!!!!
I have a friend that works in BMW Finance so I knew what interest rate I was eligible for, what my trade in was worth, and what a fair price was for the car I wanted.
In law school they tell you to never ask a question you don t already know the answer to, so when I went into Sterling BMW and another dealership, I made sure I didn t. The difference between John at Sterling and the other dealership was that when John responded to my questions he was honest and straight forward and for that he earned my business.

At two points his manager Mike got involved and I almost walked out twice, but in the end even Mike was willing to work with me for which I m very appreciative.

My husband and I used to buy and lease our BMW s from Irvine BMW but yesterday they lost two lifelong customers to John Van Vliet at Sterling!

After catching BMW Irvine in a ton of lies and feeling like I did all the work to sell myself a car (not the other way around), I called John at Sterling. I could tell right away that he was a salesmen who truly wanted to earn my business and from that point forward he continued to be pleasant to work with.

Sam Walton once said There is only one boss, the customer, and he can fire everybody in the company from the chair down- simply by spending his money somewhere else. - So Irvine BMW... you re fired!

I have only had my car for one day, so as long as things continue to run smoothly and Sterlings service department treats us as well as John did, we will continue to be lifelong customers and send all of our friends here.

They helped me with two urgent flat tire situations and made it all feel easy and painless. They are great at service. I only go to Sterling because of it.

I've been using Sterling BMW for a while now. Every time I need something the service is great and prompt. Thank you

Been going to Sterling for cars and service for years. Both myself and my husband. They are always great with customer service and east to work with on purchases. I will definitely use them again when I turn my car in at the end of the year.

The service was quick and efficient. Communication can improve since Ieft a message about an issue with my front wheels that I felt Sterling BMW may have over torqued my wheels. I have not gotten a reply back since my last service.

I went to BMW Newport with the intention of just looking at cars to see if anything caught my eye and I ended up buying a car. Irvin helped me out and gave me the price that beat Mercedes. I was very pleased and satisfied with Irvin s service and I will definitely be coming back to this BMW.

They were able to get me in the same day and offered a rental car. Great work and excellent customer service. Thank you.

The team is amazing. This was my second car with them and they will work with you to get you into the car of your dreams. Thank you Sterling BMW.

Do not take your business to this dealership. There is a BMW dealership that has a much better service department that is located a few miles up the freeway.

I ve read a ridiculous amount of reviews on here how Sterling BMW is scamming their customers in both the sales side and service department and my story is no different.

I purchased a used BMW M3 from Sterling in January of 2015. It was preowned and had a warranty on it as well. When I did purchase the vehicle I decided to purchase an extra warranty option they had that would more inclusive than the warranty that came with the car. It cost an additional $4,500, but I was assured by the finance manager that this was perfect for a used BMW as they often have problems within the first couple years of ownership and anything I could think of could would be covered.

Unfortunately, that was not the case. I have had the vehicle in a few times for oil, fluid leaks. Of the 6 times I ve had leaks (all different areas,) not a single one was covered under warranty. Can you believe this? I ve argued with them over every single one of the leaks and pointed out in the contract how this should be covered. They always find some little way to get out of it and not cover the problem in question. So, a slightly used car, that was very expensive and a warranty that was EVEN MORE expensive, and I ve paid $9,000 in repairs all within 11 months.

The service department is such a scam at this dealership. I have started taking my vehicle up the freeway to the other dealership up at that auto mall. Their service department is much better to deal with and has helped go out of their way to get my warranty items covered. Good luck with your car and AVOID STERLING BMW LIKE THE PLAGUE.

Always client friendly. Picked up the car at my home, serviced it quickly and delivered it back, washed and wiped down.

STERLING BMW IS INCOMPETENT. Service is rediculously lazy, sloppy underperforming and staff is cold and underwhelming. I had to take my car back three times. Yes three times after my initial visit within the same week for mistakes made on their part. You don't take your car to the service shop and ask for a full diagnostic only to get your car back after $3,000 worth of repairs and have the computer system malfunction. Well they fixed the glitch and I was given my car back to find that they snapped my auxilary cable. A day later my climate control did not work. When I brought it back the third time service was slow, incompetent and treated me poorly. If you value your time and consider quality service when dealing with a vendor then I suggest you keep going to another BMW dealership. STERLING BMW HAS THE WORST CUSTOMER SERVICE. STERLING BMW EMPLOYS CARELESS MECHANICS WHO DELIVER LOW QUALITY REPAIRS. STERLING BMW WILL NOT RESPECT YOU OR YOUR TIME. TO THEM, YOU ARE JUST ANOTHER NUMBER.

This is the 5th BMW dealership I've bought, leased, or had service done at. They are hands down the worst when it comes to the service side of the BMW brand. I have been driving BMW's for 17 years for a reason- it is the ultimate driving machine. Every dealer I've worked with before Sterling took so much pride in providing and excellent car with excellent service. I'm not sure what Sterling prides themselves on, other than easily selling cars to the super wealthy people of Newport Beach. I can tell you with certainty that it is not service that they pride themselves on. Alex was a great salesman to work with in getting the car that I love, but I just cannot say the same about the customer service aspect after the purchase. It hurts me to say that I've even considered moving on from BMW cars as a whole because of the terrible service I receive every time I go to Sterling. I hope Sterling can take this feedback and change their ways to truly represent the BMW brand- because it surely is a great brand that Sterling is tainting with their poor service.

Have had multiple services performed on 2 cars at Sterling with Adam as my Service Advisor over the years. Adam and the team are knowledgeable, complete service on time and offer great communication throughout. I would highly recommend getting your bimmer serviced at Sterling and ask for Adam to be your Advisor.

Excellent sales staff. Great service department. Top notch customer loyalty.

Excellent quality of service and respect. Nice facility.

do Not Buy a car from this location. I was hit by one of there x6 loners while pulling in for an oil change. I've been a customer there for years. The Manager Kevin Did absolutely nothing for me. I've had to pay thousands in rental car fees as my car has been in the Shop for over 2 months now. insurance only covers 30 days. I'm in this position because Kevin dragged his feet in submitting the video of the accident to Mercury so they could start my claim. I've asked for a simple Loner and they said no today after all this. so I had to post this. this is nowhere near 5 star service. I was Hit in the middle of there service dept by there LONER!! I'm going back tomorrow because now I dont have a car for work and am desperate for help. I have a Daughter to provide for. all Of this was no fault of my own and this company has not even offered a cup of coffee. buyers and customers Of Newport Beware of Sterling BMW. My Name is Ryan Depoy I Drive a 228i Friend me on FB. Aloha

Zero Star....
I purchased a BMW 2016 (CPO, just 14K miles) yesterday at 6PM and its instrument panel blackout today and I went to dealer to discuss that how can break with in 24 hours of purchase. They were very unprofessional and careless. One of the worst dealership I have experienced my life. I have been in touch with BMW USA corporate and see how they resolve this mess and audit them for the CPO inspection and other business code of conduct.

Update:
I finally received my contract!
I received a call back from Mike and he was very helpful. He took down my address and mailed me a copy which I received in the mail. It may have taken a bit longer to receive this contract than I hoped but at the end the employees were helpful and nice! Glad to have worked with them and everything worked out in the end!

Purchased a vehicle back in July from here, and while my experience at the dealership was great- the floor sales workers were awesome and the bmw techs were friendly- I have had 0 luck getting in contact with anyone who can help me. The person who actually handled the sale, Kevin, sold me a warranty which he apparently could not do and he needed to change the contract. Honestly, not a big deal, overall he handled it well and sent a tech to me so I could sign the new contract (I like almost an hour away). The issue arises after the correction as I was never sent my new purchase agreement! It is now October and I have called him multiple times, emailed, and called the dealership but no one has helped me resolve this issue. I think due to covid everyone is very busy, but it has been awhile. I will update if it gets resolved.

Parts and service has been amazing. Everyone from the podium helpers to the service department (especially Bob) to even parts (Gator) have been amazingly helpful and have gone beyond expectations. True BMW dealership with quality of caring. 5 stars.

No pressure sales. Kind and professional sales person.

I ordered a 2018 BMW X-1 with the help of Mike Lewis through the COSTCO program. I couldn t have asked for a better experience. Mike kept me updated about the build status and estimated delivery date. Just prior to the arrival of my vehicle arrived at Sterling BMW Mike informed me there was an available 2,500.00 rebate available. The sensible deal I had to begin with was made even better. The delivery was well coordinated and the staff friendly and helpful. Excellent total experience.

John v made my deal easy and painless. Highly recommend him. Andrew in finance made the experience painless. Great family own place

Excellent service.
I've tried to make deals with quite a few BMW dealerships in Southern California but I couldn't be any happier with the service Mike Walters, one of the sales personnel with Sterling BMW, provided. He answered all my questions and concerns via email in a quick and timely manner so basically we closed the deal on a CPO 335i 4-door auto before I even walked through the dealership's door.
I highly recommend Sterling BMW for everybody looking for either brand new models or CPOs.

I drove all the way from Hollywood, because Tony Cardenas in service came highly recommended. My BMW X6 had to have the valve guide seals replaced + other various issues. No other BMW dealership could have jumped through so many hoops and to get it done in such a timely manner! Thank you Tony!

Best service hands down. Alex, the advisor helps make sure any parts are covered under warranty. First dealership that made feel like I am not getting ripped off.

They sent my car to the impound without fixing the safety recall on it first.

They are remodeling the facility, but still my favorite BMW dealer. The service team is top-notch.

Absolute WORST experience. I brought my
Car in to get diagnosed for an issue which ended up being related to a leak that shorted out the electrical system and causing damage to my
Engine. I was told this at 4 pm yesterday and asked TONY my service advisor for 24 hours to figure out how I was going to cover the cost of this major repair I was not prepared for. He said the only way they would let me keep the loaner for ONE extra day was if I agreed on the spot today to move forward with the repair. Feeling that that was unreasonable I asked to speak to KEVIN the service manager and he stared at me blankly and refused to let me use loaner for one day and could care less about the situation. I'm a young single mom and feel that I was treated differently because of it. Terrible customer service and as I am sitting here waiting I called another certified BMW shop in the area and they quoted me HALF of what these guys did. DO NOT SERVICE YOUR CAR HERE. worst customer service ever.

STERLING BMW, Anthony and John were wonderful to work with. There was no pressure to purchase and they all meet and exceeded our expectations. This was truly an epic experience and would recommend Sterling for all your BMW needs.

Rork picked up my Internet lead within minutes and called me. We immediately set up an appointment to drive from Manhattan Beach to Newport to see Bretz Christmas dream.

Rork Was extremely professional and we created a deal that we re both Very satisfied with.

Thanks to Rork, his sales manager Steve and Sterling BMW
for making my Christmas dreams come TRUE

We re loving driving around in our 2015 Z4 convertible exclamation!

My car buying experience was horrible from the time Giodanni reached out to me. Over the phone he implied that I should not be concerned with buying a CPO from BMW Sterling because the location had a lot of rich people that wouldn t allow bad business to be conducted. I made sure to mention that I had a 3rd party trade in. I asked what did I need to trade in the car besides the person whose name was on the loan. I was told the person (my spouse) would only need to sign paperwork. Nevertheless I continued to drive 2.5 hours to purchase the car because it was the car I wanted. Upon arrival giodanni greeted me and I asked normal questions about the car. Being that this was my first BMW my questions were very in depth about the car s features. He continuously responded in a condescending manner and even insulted me to say, this is not a Tucson, haha. During my test drive I continued to ask questions and noticed I wasn t getting in depth or staggered responses due to the fact my car sales man was texting memes. This was a complete turn off from my experience but I continued on. I came with a pre approval from my credit union and was told I absolutely had to get approved through Bmw. I called my bank to verify if this was true and said that it is not true and very unorthodox but it was up to me. Giodanni continued to tell me that my pre approval meant nothing because I could be a scammer. I then asked to talk to a manager and requested another car sales man. I was paired with Mike at this time. This is where things went even worse. I was told that in fact BMW does not accept third party trade in any longer and I had to be put on the trade in loan in order to trade in the car. I called my bank and after 2 hours I was able to remedy this issue. I was then pestered about a $250 true car coupon. After going back and forth about a minimal $250, the budged. At this point I was obviously upset and bothered, at no point is anyone asking me about my experience why I loved the car, how was my evening going...nothing! From the moment I walked in I was never even asked about my day, my drive of 2 hours, my family, nothing! I expected a much more luxury car buying experience but I was met with poor customer service and negligence. When I finally get to the finance portion to sign my paperwork I was met with up sales and rushed sales. I arrived at 5, they closed at 7 pm, I stayed until 10pm. I came in with knowing I wanted to purchase extended warranty but not from this location. Once they knew I wasn t buying warranty nor financing with BMW the finance gentleman (don t recall his name) as well rushed with a tinge of attitude. I was never given a lesson on how to even put my car in drive (first time bmw owner). Once outside with keys in hand to my X6, I asked where are the temporary tags. Mike looked for 1 min and told me I don t need tags on the car they would be mailed. Fast forward to the next morning at 9 am Mike calls a tad bit frantic to tell me I can t drive my car without tags and I need them. He asked if I could drive back 2 hours to get them. I said no because it wasn t due to my negligence. They sent a gentleman who arrived in 3 hours to put the tags on. I shared my disgust the mishandling of my purchase with the used car manager and he offered that if I was ever in town he would get my car detailed and fueled up with a loaner car of my choice. I said thank you but in actuality it doesn t correct the prejudice, unpreparedness, mishandling, and predatory sales behavior I experienced. I would NEVER recommend Sterling BMW to anyone. I m trying to get a lesson on my car at a different location, and possibly a warranty. And my car needs brakes after 2 weeks of purchase; go figure!

Casey is great. Good service and good deals. I will buy another BMW from him.

Kristie, thank you for your continuous amazing customer service and always taking care of our Bmws.

Michael Lewis at Sterling BMW, Newport Beach is an honest sales person. He has helped me and made sure that I get the best deal possible based on my budget. I am referring all my friends to get their next car from him.

Jesse Arnot was terrific. I've had some unpleasent experiences with car dealerships, but Jesse changed my mind about the whole buying car experience. Jesse was patient, explained and answered all my questions. He made us feel welcome and did not treat us as just another sale. I would 100% recomment Jesse Arnot and Sterling BMW to my friends and family.

Great customer service. No hassle and very straight forward leasing process. Was in and out in 3 hours. Got a nice deal on a demo x1 and client advisor Giddiani Lopez was great! Thank you!

The sales manager was a complete jerk would not negotiate on his overpriced cars and insulted my intelligence by trying to rip me off. If u want a car at a fair price do not go here!

Great customer service. I want to point out one person in particular, Jackie, on her outstanding customer support and going above and beyond to ensure I had a good experience at Sterling. It really is appreciated. My service advisor, Graciano was also very friendly and informative.

Amazing options, personalized experience, an objective to get you exactly what you want. Not just what happens to be in stock or easy to get, if it's possible offered they will find a way to get it to you in the combination of other specs you want instead of talking you in to just settling for something that's on the spot to get a sale and talk up the positive idea of each different specification compared to what specifications you came in wanting, knowing most people are excited about their new aquisition and are easily talked into getting a different package, a feature they really didn't care for, not getting a system they wanted, an alternative color, or some times pushed as far as going with a totally different model, knowing they will most likely regret these decisions completely. So go to a place that cares about you and what you want, not just what's currently in stock to be forced on you using mental gymnastics that wears off by the time you get home and you don't remember how you ended up buying what you did.... ....

Good job. Fully covered. I do wish the had charged up my car after repairing the car charger. Also an explanation of what failed and why would be nice

Great experience when visiting Sterling BMW. Sales team was very courteous, knowledgable and responsive - Giddianni did an excellent job and was a real pleasure. Highly recommend.

I purchase my parts and accessories from Chris Heck. Competitive pricing, efficient service, and always friendly. I'm always looked after. Thank you.

YOU HAVE BEEN WARNED! I have another update as of today 21 Sep 2018. The vehicle I bought from Sterling in May of 2016 now shows it was in involved in an accident prior to me purchasing it in May of 2016. This greatly depreciates a vehicle. How convenient it didn t show up on the CarFax they provided to me prior to purchasing their Certified Preowned BMW (CPO). Did they falsify the documents or not report the accident until they sold it to me? Either way I advise anyone to RUN, RUN, RUN from these guys. I bet their customer service department doesn t have a good answer for this.

I bought an out of state CPO M5 from this dealership. Upon delivery the car had a rattling noise and the paint had a lot of very noticeable imperfections. I first had the car checked out at my local BMW dealership, and they said there were some missing screws and bolts on the front undercarriage. The noise seemed to be better, but something still wasn't right. There was still a grinding noise present. After speaking to the shop foreman, they did confirm something wasn't right. As of now my car has been at my local dealership for two months getting a transmission clutch replacement along with various other items. I also was informed by my local dealership that the car I purchased had evidence of being modified and abused. How does a car like this receive a BMW stamp of approval?? From experience I will tell you that BMW "Certified Pre Owned" vehicles are not always checked and approved equally. Beware and steer clear of buying any used vehicles from Sterling. Bill and Bob were my sales representatives. *Update* Upon picking my car up from BMW Nashville after the transmission repairs were complete, my car ran much smoother than before. The technician working on my car noted that my car had a slow existing transmission leak for quite some time, and the transmission itself had a missing seal around the bell housing. The missing seal revealed that the car had been previously worked on or tampered with. After an over $7000 warranty repair the car runs much better. I hope that is the last of the issues I have with this car. Several BMW technicians pointed out that if proper Certified BMW inspection was conducted, this issue would have been caught during the inspection process. Looks Sterling up on Better Businesses Bureau to see how they are doing!

We had a great experience at Sterling BMW. Minh helped us select a great vehicle and the management was great at giving us the most reasonable pricing. They were very cordial and the experience felt less like a sale and more like a nice conversation with friends. We are very grateful for their honesty and service. They are certainly on the top of our list of great dealerships!

Kristie was extremely helpful in getting my car into service for an unexpected warning light. She was able to provide me with a loaner car, which made the process so much easier. The investigation and needed repairs took several days. Kristie kept me informed at each step. I was happy that much of the work was covered under warranty. The entire process was seamless, start to finish thanks to Kristie s kind attention.

This store is really well managed and the employees are on top of it! Giddianni is a great help! He had all my questions answered and exceeded the standard of good customer service!

chuck and rob in wholesale parts are the best...go check them out if ya need something!!!

I was very impressed with the service at Sterling BMW.

Glad to have Kevin resolve my problem. Went to other dealership but I will definitely go here over Irvine BMW

Very smooth, comfortable experience. Service Advisor, Kristie was especially pleasant and helpful. I would highly recommend her and the dealership for any BMW needs.
Sincerely, Mike H.

Thank you john drake helping us for getting new car x5 . thx again for all your help

I had a wonderful experience at Sterling! I was brought to them by tow truck and left them with a new 840i! They did not push me or expect me to do this. It was totally me! They handled the situation wonderfully and I strongly recommend them! Thank you Alex and Justin! You two were great!!!

Kristie is the best! Can't say enough about the high level of service I receive from the whole crew Sterling BMW. Thanks!

John V with Sterling BMW is fabulous!! We essentially coordinated the deal via text/email, and by the time I arrived at Sterling, everything was ready to go. They offered a very aggressive interest rate on my loan, so it was a one-stop process for me. Ruth in financing is a gem too, friendly and professional. Overall I was impressed w everyone I encountered At the dealership. 5 stars all around!!!!