Apple Soho Reviews

Great store! Friendly employees. Will go back again!

Pretty friendly staff. Clean. I'd say it's what you would expect from any Apple store.

Its one of the first Apple stores in NYC, this one is still going strong. A good opportunity to check out Apple tech and the staff strike a nice balance of being available to answer questions without hovering over

Just brilliant!! Well it s Apple so what else could it be!

Very friendly and helpful staff! The store is well laid out and is easy to navigate.

5 stars for Shannon from Genius Bar. She is a very patient person who helped me with my phone and iMac. She is great.

Minus 1 star because there s no bathroom in this location and it s not fun to both be in the store because your phone or whatever is broken but add on having to go to the bathroom after an hour .. otherwise i will say it s the best staff that I ve ever had the pleasure of interacting with in an apple store! Knowledgeable, friendly and nice, helpful and so much more

Apple is not my favorite brand, and most of thwir stores are crowded almost always (specially the one by Central Park). Soho store however, is a nice place to shop, not as crowded as other stores, and help staff is particularly friendly there

Great service, quick and professional. Beautiful store!

Staff very helpful but store layout is quite confusing. There are no signs or prices anywhere and all the phone models look the same, so to compare I have to go to their website and choose 2 models to compare, instead of seeing all the information in one place. If that is any indication of how user friendly iOS is, then I think I'll stay with Android.

Despite their significantly increased traffic, service is always good in this store.

this my Favorite place in the world I love this place so much

Way too long queue at the cashier for no obvious reason.

They had no stock of the iPhone 11. It even seems like a joke but it's true. They did not have all the colors.

Went for an event not really the store. I went an hour early though so I got to sit at the very front.

Thanks For Chris in apple store today he helped me a lot
Nice place wonderful service
Only thing its very hard to find parking lot around
Its better take a train

The Soho Apple store is usually packed bit there are a decent amount of staff to compensate. The one near the 9/11 Memorial is newer and better all around.

Great place for purchase apple products, there are many staffs and not too much customers, so it's very easy to get help from staffs.Nice experience here.

Sigh. C'mon, it's an Apple store. Rating them is like rating a McDonalds. For community outreach they have frequent events, but due to the city's overabundance of Appleheads you'll more likely find yourself in line than inside. I'll say it: it's the place to go if you want to meet a dweeb.

Busy and sometime need to wait longer even with a appointment... But the service is good as usual

This is the best Apple store in Manhattan .. the store is not as crowded as 5th Avenue and you can be served with ease .. All products are available in stock ..

It's like every other Apple Store, crowded, noisy and full of millennials.

Today 07/27/2017 at 11 AM my daughter had an appointment at the genius bar bc her Iphone 6s died this morning!!! The employee took her phone inside and a few minites later said: sorry nothing could be done, maybe was the battery or something else and send her home! I dont need to say how upset she was returning home with this dead phone! I said to her not to worry , at the end of the day i took her to a small sore in astoria that repair phones, he opened the phone, put a new batery and charged me $48.99 with taxes. Excellent customer services and fast
From now on : The Mobile People
3702 Ditmars Blv
Astoria, NY 11105
Will be my favorite store
****ok apple doesnt like other people opening your phone etc , but i did not want buy a new phone.
Its working perfectly

Large and airy store. All Apple products are handled in multiple copies

Excellent attention. Same quality as in any other place more crowded

I have iPhone 6s, after upgrading it to IOS 11, it started to be extremely slow, unresponsive, and turn off by its own, and suddenly photo album got mixed up. I made an appointment to see a technician , I went there and he said your iphone warranty has expired so you need to pay $250 to swap it. It s not my f*** fault, it s your stupid iOS 11 update is the one f**** up my phone. Seriously Apple is doing nothing good at all, I just don t trust them no more. I m seriously considering switching to Samsung or google.

i just want to call the store ask a simple question, and speak to a human being. yet this seems impossible. help?

My favorite Apple Store where you will find celebrities and other people in the SOHO area. You can come here for the free internet. Take the classes that they sometimes provide. The mini ipad is a wonderful device thats portable and sleek looking. Don't miss while in the area.

Went to pick up a few items on behalf of a frnd and i was in and out in less than ten minutes. They check your temp bfr entering and you must be wearing a mask. Everyone was super courteous and effortless. Love It.

As with all Apple stores, service is shit, and scammy, but specific to this one, because it's in SoHo, they seem to hire extra-douchey employees, to match the neighborhood.

Nice store, otherwise just another store. Place to meet celebrities

the mother ship for apple addicts. sooooo beautiful.

Went for a #TodayatApple event featuring En Vogue. Great space and customer service

Not an apple fan or user.....but I do pass by the store a lot. Its always busy, but Ive never seen it crowded like other apples stores in Manhattan. Nice restroom stop!! ;-)

Janee was more than helpful and answered every question I had about my macbook, really patient and nice! She seems to know everything about macs!

Solid location. It's my favorite Apple store in the city as I find it less crowded than others. They also have a space upstairs for talks and presentations, which are always fun (check the schedule online to see if you can catch you favorite celebrities chatting about their new movies).

If ever in the Soho apple store ask for Angelica, was awesome customer service was superb.

Apple store in Soho, I give it 4 stars for its location but that is about it.

Very attentive staffs, helped me fix my battery problem

Did a cool and free mini photography class here! It was pretty cool! Definitely upped our iPhone photography game.

Attentive knowledgeable staff and efficient service make the store a pleasure to visit regardless of feelings about the parent company.

The manager was completely dismissive and not showing any carer. In 2019 my screen was replaced on an issue that screen robbed the keyboard and left a line in the middle of the screen. . It was fixed based on a manufactured defect. This time he would not do it simply because my Apple care had expired. Seeing customers as dollar signs is wrong and sad. I am a student I can not afford throwing money at Apple products.

Usually crowded, but at least less crowded that the store on 5th Av. Very helpful staff (as in all Apple Stores), quick transactions

Very bad costumer service for big company, specially store Manager, employee not knowing what they talking about!!!! Steve Jobs you have been missed.

I have a pretty heavy 27' imac and I live in Brooklyn. No Apple stores in Brooklyn! This sucks! Because I have to take my imac to Manhattan to get it fixed. Everyone knows that it's almost impossible to drive to Manhattan without getting fined. Of course the store in Soho doesn't have their own parking, and the nearest parking (which is quite expensive) is a mile away, I can not carry my PC that far. So, I though I'd park my car next to the store for a minute just to drop my mac and find a parking spot. But no way! When you get inside, you have to stay with your computer, no one will be watching it for you, so it is totally your problem where to park and how to bring your PC. I think the Apple care protection plan sucks. I purchased a 3 year apple care protection plan, so what? Now, my pc is broken (something wrong with the hard drive) and I'm told I have to pay another $108 (for the defective imac produced by Apple). So, I paid for "apple care" I think it was $150, and now have to pay $108 to fix the problem plus for double parking ticket $130. Either Apple should have more convenient locations with some parking available or it should have some technicians on wheels. Why not? I'm a woman and it's difficult to carry a heavy pc around. I think it's just not fair. I will never buy any Apple products again! Never! Btw, i have an iphone which is defective too, it keeps freezing all the time. OK, I'm sorry, I'm just really pissed off now. Maybe it's not fair to blame this exact store but now I hate everything that has connection to Apple.

The staff is quite knowledgeable and friendly. In addition, they assisted me on a project they did not have to do. I have frequented this store for 10 years.

Fast and quick service, nice place, employees are really nice and polite, and lot of stock.

All apple products in one place. You can check out and play with each one.

Top Notch service and great theater for presentations!

Best customer service I ever had. Thank you all so much. I could not be more happy with the service I received.

Wasted my time. Gave me an appointment and kept me waiting for almost one hour

Probably one of the best apple stores in NYC. Service is great and just like any apple store the environment is on point.

This Apple Store is situated in a nice and tight location, off to the side of the hustle and bustle of SoHo. Much like most of the Apple Stores I have visited, the staff are bubbly, energetic, and always willing to help.

I have had issues with my iPhone and MacBook Pro a couple of times, and being able to quickly run to this store to have the Genius Bar take a look at my devices was very convenient. The wait is never too long, someone is always available to take a look, and the staff makes sure you understand what's going on.

At peak hours, however, the space does get crowded with a lot of prospective customers, tourists there just to check out Apple devices, and people seeking for help at the Genius Bar.

In sum, I have no complaints about this Apple Store. It is located in a great area, has staff always willing to help, and overall, is a great experience whether you're a prospect buyer, or you're looking to get your Apple device fixed.

Bought AirPods in less than 5 minutes. Great service

Best public bathroom in Soho. Also, their computers are pretty good.

Lui is very helpful and direct, in generally stuff is very helpful and professional