Richmond BMW Reviews

Great service experience on my first and second routine maintenance visits for my M3! Timely, convenient and friendly service!

I think they want to do the right thing. I do. I think they want to but I'm not sure they are capable at this time. And I"m not sure why. I moved to Richmond last year from N.Va where I received excellent service from BMW Fairfax. After a 3 year relationship with them I was hoping to build one with Richmond BMW. Sadly, RIchmond BMW and I are not going to make it as a couple.
I went in because my check engine light was on and i needed an oil change. After 3 visits to the shop, I left with the check engine light still on but I did get an oil change. However, when I left I was given a list of other issues with no explanation!!! That's cool, they were busy...I get it. But after I got home, I read the details and saw that they wrote that my 2 rear tires were too dangerous to drive on because the chord was exposed! No heads-up or hey you might want to get this done because it is too hazardous to drive on (while i was actually there). As I explained to them, I would have replaced the tires when I was doing the oil change. So I go back and get that done. As I'm driving back home on 7-3-19, I hear a rustling under my car and noticed that the engine shield was dragging. With the holiday coming up, I contact the service rep and advise that I'm bringing it back in on 7-5-19. When I get there today he questioned why I didn't turn back around immediately and bring it back. Honestly, that's a good question. I informed him that I had a podcast to do (trust that I will discuss these experiences in greater detail on my podcast, reviews on other sites and a contact to their corporate offices) and had more time on Friday. However, he implied that I had done the damage myself and couldn't imagine that his technician didn't secure the engine shield back after the work was done. That being said, they did secure the engine shield back-which is all I wanted. So would I recommend them to a friend? No, absolutely not. Is it the worst dealership as some other reviewers have mentioned? No. I've dealt with worst but I expected better from a BMW dealership. And the employees are genuinely nice. Would I recommend you go somewhere else. Yes. I think they are trying to do the right thing but they don't seem capable at this point and time. I can't see building a relationship with them and that is what you want with someone who is servicing your vehicle.
p.s. Strangely, I noticed on the 2nd page of the invoice sheet that the online rep was advised not to text me anymore after I asked for the name of the GM (Pamela Guardino) so I could contact her and include her name in my reviews and contact with corporate. Not sure what that was about but strange....

Best Car Dealership experience we have ever had! We are out of state in NC and had to make a decision sight unseen and figure everything out to a "T" before we made the trek to VA. We had Steve Lerner as our Salesman and he went above and beyond for us, as well as the rest of the staff there! They went over all the steps prior to us leaving to head to VA and we felt that we could trust their word, even with us trading a vehicle. The managers were very friendly and honest, and they didn't come across as arrogant as many do... So we made the drive!!

One thing I need to mention is how fairly priced they are and competitively. I was use to "Haggling" with car salesman but was refreshed that they were a "Haggle Free" business model and had it priced where it should be. It did make me nervous that it was too good to be true but it was not, this Toyota Sienna goes for $24-26K and we are ECSTATIC that we were able to meet this team and give them our business! Steve went above and beyond!

Steve was waiting for our arrival and took wonderful care of us. He was quick, polite and not underhanded that you would expect from most car dealerships. They were high class and very professional!

Everything went as expected and better! We did all the paperwork and the deal before ever driving the vehicle knowing that they were trustworthy and everything was explained on the site and in person.

Before leaving with our new baby Steve went step by step over most of the features in the Sienna to ensure that we left happy and knowing which knob was the wiper vs. headlights, etc. He also went over the Entertainment system and engine.

The experience at BMW of Richmond VA was above 5 stars and we wish that they were local and we could send all of the locals there! We will definitely consider the drive again to put our trust into their dealership.

Even the days after we were back home with our Sienna, I received multiple courtesy calls (Which I was nervous that they were going to take back my new beauty) but they just wanted to check on us and see how we were loving our new car!! The manager also called to do the same!

We are VERY pleased with their work and highly recommend them to all who are looking for their next new to them or new car! :)

Great sales staff and very fast service department!!

Steve is one of the best sale person honest man will give you honest advise

I went in not knowing what service I needed. Always trust you to tell me and take care of my car!!

I enjoyed working with Steve learner in buying my new car

Great customer service and really kept me informed throughout the process.

It was a pleasure working with Tom in the service department. He was very knowledgeable and provided excellent customer service. Thank you.

Thorough, and quick to show me EVERYTHING wrong with the vehicle! Within 15 minutes they spotted 2 separate oil leaks and damage to my tires that could cause issue down the road. I wish I would've had these guys inspect the vehicle before I bought it; but that's my poor life choices. Still think I got a good deal on the used X3 from the third party seller, I just wish I would've had these repair estimates before I bought it though. Overall I am happy with the service the service department gave - 5 stars

Paul was wonderful as always!! Never disappointed when going to BMW service center!

The staff is always nice, they took care of my car, and got me in and out for my state inspection.

I went there to look at a car not really too optimistic because I literally had no credit, but Jessie worked with me and got me the exact car I wanted and really made my day. I would never expect that from any other dealer. 100% satisfied

Paul Taylor is my service peron. He is very polite and professional. He always takes his time in explaining everything to me. He makes me feel very comfortable.

After two days of treatment at MCV Massey we pulled away from valet parking only to have a warning indicator come on that said drivetrain malfunction. We were an hour away from our home and leaving Richmond for Charlottesville to recuperate and enjoy a little Thanksgiving time together. It was 4:30 p.m. when we called the service department and even though they closed at 5 p.m., they said that if we could get the car there prior to closing they would at least test it to see the code. We were just a few minutes away and rolled in around 4:40. They were preparing to give us a loaner if need be...I mean, who does that? It's hard to get one from a dealer that you actually purchased a car from and have a history with. As it turned out, it was a hundred dollar part that they replaced in a matter of minutes. The service was exceptional. In a matter of a few minutes they had us on our way and wait for it..........they did not charge us a dime. Absolutely unheard of. Thanks so much Richmond BMW, and to Matt Rooney and Thomas Gemellaro. Your prefessional service and kindness gave us much to be grateful for during this holiday season. We will continue to sing your praises!

Tim is the best Service Advisor ! I ask for him whenever I need service for my vehicle, he is very helpful. I have being going there since 2002 and he is the same every time.

Tim was outstanding in the service department with his level of communication and professionalism. He went above and beyond to ensure I knew the status of my vehicle after a freak accident. He facilitated with my insurance company and made the process seamless. He not only called but texted as a means of communication and was very responsive. He made sure that my car was fixed and also went above and beyond to get my upcoming regular service maintenance needs taken care of. I cannot praise recommend Tim enough.

Great place to have your BMW serviced. Excellent customer service. They fixed a vibration that was felt when I breaking, it had been there since I purchased it, and now my car performs better than when I first bought it. I even received text updates on my car while it was in service! I was very pleased.

I recently had my BMW serviced and Scott took such good care of me. You guys were out of loaners so Scott called the rental company down the street and within 10 minutes on a cold icy day, my shuttle was there. They took me to the rental location and I was out of there in 5 minutes. Scott called me to let me know my car was ready that afternoon and my car was serviced and also washed, which was completely unexpected given the weather.

I love the experience at Richmond BMW from all of the employees. Thank you!! Keep up the great work.
Amy

If you go I with your finances this dealership will pull your credit and resend as if the never heard you say that. Causes confusion . If you buy a used car make sure every little works. I brought a car called back and said the car phone charger does not work crickets. Not a word .Nice service other than that .

Great purchasing experience of my 2018 X5. They found the car I needed with the exact specifications I wanted in NY. They delivered the car to me within four days! Thanks Richmond BMW!

Paul Taylor is great! Took my BMW M240i for service. Received it back sooner than expected!

By far the worse costumer service I've experienced in 10 years with BMW. I dropped my car off at 1130PM. I requested an oil change and to have them look into if my suspension needed repair. I was told it wild be about an an hour. It's 515PM and I'm still waiting for my vehicle. When I called BMW at 345 they hadn't even started looking at my car and I couldn't get a ballpark time frame when my vehicle would be ready. Also when I called my representative wasn't available and I requested they call me back, I waited an hour and didn't receive any sort of call back. I won't be coming back to Richmond BMW. I will take my business to the other BMW dealership across town, it's unfortunate because I really was looking into leasing a vehicle.

They've come a long ways since I started with them back in '14. Great customer service, very professional staff.

Purchasing my car from Richmond BMW was seamless. They were all very courteous and extremely professional. Akshay, the manager, found the best price for my budget. I was able to complete all the financial details over the phone and Aaron delivered the car to my Fredericksburg location and thoroughly went through all the details of the car. The best experience I have ever had regarding purchasing a vehicle.

I tend to never leave these kind of responses due to if I am not interested in the car there is no need or any fault of the dealership. This time though that would be the opposite. I visited the dealership and had the worst experience I have ever had at a dealership. Keep in mind that I have visited fifteen other dealerships in total for the search for the Mustang that I am looking to purchase. It started with the short responses from I am assuming the salesman that was tasked for greeting people out in the parking lot. When I interacted with the salesman he did not seem interested in selling me the car was short and rude with responses. Gave me responses such as do you really want the car are you going to purchase it today. These were questions and responses that I had received before I was even able to look at the car fully or test drive it, which is another matter or concern. They brought the car around for me to look at and as I believed to test drive. I was wrong the sales person barely let me look over the car and seemed bothered when I asked him any questions about the vehicle. I then asked if I could test drive the car he stated due to the nature of the car they did not offer test drives. This shocked me as I have been able to test drive ever other vehicle I have went to see and the value of the vehicles being well beyond the value of this car. I then just assumed that he thought I was not serious and was there for a joy ride in the car. I then asked if I could not drive it then could someone else drive the vehicle so I could at least make sure nothing mechanical was wrong in no way was I going to buy a car without seeing it drive, even though I still found this not of the norm I was denied this as well. At this point my interest was lost and not due to the car itself but due to the way I was treated. I am guessing the salesman assumed I was not serious about the purchase or could not afford the purchase, the Mustang that was being sold was actually far lower than the previous Mustangs I have been looking at and had even mentioned this to the salesperson that it was between this and a 2019 which is valued at 38,000 I would have not come to the dealership unless I was fully prepared to purchase this vehicle. I had been approved by my bank to make this purchase I do not know if this is a common practice but the sales person asked me multiple times how much I was approved for, I do not see why anyone would go to a dealership and not have the money to purchase a car it is a waste of their time and a waste of the dealerships time. In conclusion my time was wasted and in the end the vehicle was not the reason I left the dealership that day it was the attitude of the staff. I would steer clear of this dealership.

The good: Chris Verdicchio in the service department was great to work with. He was professional, responsive, and acted as an advocate for me in what has been a frustrating 3 week issue. Chris gets 5 out of 5 stars for the service he provided me.

The bad: my vehicle was disabled due to the idler pulley bolt snapping, which is under recall. The technician who was working on the car simply replaced the part, (another defective part because BMW has not completed the redesigned part yet) but apparently did not check for any additional damage that might have been caused by a pulley bolt snapping and the serpentine belt flying off. Our car was returned to us in a condition that was not safe for driving. We called right away and were told to drive around and see if it worked itself out. It did not, and so we had to take it back again for service. After receiving a call the next day from an unknown service rep (Not Chris), we were told it would be $300+ for diagnostics. I proceeded to inform them that the car was driving perfectly until the idler pulley snapped, and was told that they would check with the foreman. Thankfully Chris called me back a couple hours later to inform me that they found another major issue that was caused by the failure of the defective/recalled part.

Additionally, they recommended that we needed a new battery because our battery died during our whole ordeal (serpentine belt flew off as a result of the idler pulley bolt snapping, which caused the alternator not to charge, etc.) so they recommended a $450 battery at my own expense, but after they jumped it and the alternator ran, the battery worked fine for the short time we had it between visits. I think they were just looking for a cash grab since they had to do free work due to a recall (and they will have to again at some point in the future since the new part is not yet available).

Full disclosure, a lot of my disappointment is with BMW corporate, who has been terrible to deal with. But the fact that the technician working on my car could recommend $1,600 worth of non-essential work but didn't run a proper diagnostic of my engine issues caused by a failure of a part under recall is disturbing.

Paul's customer service was outstanding. He ensured that I was updated on the problems that were occuring with my vehicle. I was introduced to the tech, a very knowledgeable and polite young man; his name is eluding me. The combo made sure that my car's air conditioner was fixed, so we didn't have to return back to Georgia with the windows down. This experience was the complete opposite of the service experience that I had at Casey BMW. I wish that I lived closer, so I could work with this team more!

Service Writer Tim and Technician Reed always take care on me and my car.

Paul was awesome, and the service I got fantastic. My car runs better than it has in months!

i took my car there about three times to service they really have no source of urgency they scratch my car the second time i took it there and thats why its there a third time the manager try to tell me that was tried to repaird before he called me a layer and then agreed to painted they took my car for two days becouse they couldnt figured out why the airbag light was on. come on really i thought they where the experts i pay a lot of money and they dont even know whats wrong with it!

The service here is great as usual. The only reason they don't get a 5 is because the survey calls after the service are borderline aggressive. They will call you at 7:30 each night until you take that survey! Do away with the phone surveys and You'll get a 5 star online!

The team at Richmond BMW did an outstanding job walking me through trading my jag in and purchasing a Jeep Wrangler. I appreciate their low stress approach to buying. I was never pressured or hassled. I wish I could remember everyone s name to give proper credit.... Dan, Andre( the giant), Ian( James Bond), my new friend from India in finance( sorry I can t spell your name properly), and the floor supervisor who deserves a mont blanc pen and wears snappy socks. Thanks
I drove 3.5 hrs to do a deal here and would do it again.
Sincerely..... Dr Mike Brone

Went for my service and inspection. Paul Taylor is by far the most professional service Manager I've encountered. To notch

Usually have good experiences with BMW on Broad. My wife and I have purchased and serviced three BMW's from them in the past. However, back in October 2016 I had problems starting my vehicle. Explained the issue with the service tech who later recommended a new starter. According to the tech, starters usually go bad around 120K miles. I only had 66K miles on the vehicle. Still, I agreed to have the starter replaced because of their recommendation. Charge was $1K. Within a couple of days the exact same starting issue happened again. Fearing that I might be charged for something even more costly, I began to drive the vehicle more often than usual (almost everyday for a couple of weeks) to see if it got better. It didn't but eventually got worse. Had enough dealing with the issue and took the vehicle back to BMW who said it was the battery. So I had the battery replaced. Oh by the way, no charge for the new battery only because the previous battery was under warranty since it was less than 2 yrs old with only 20,000 miles that I had installed back in Dec 2014 by BMW on Broad ($500). When I questioned why I needed the starter in the first place since it DIDN'T FIX the problem at all, the service tech tried to justify it. I'm not buying his justification especially after speaking with several mechanics and the described symptoms.

I usually get incredibly frustrated when trying to buy a car, the salesmen are slimy and not personable and the sales and management team are jerks. This experience was the opposite. Everyone was very inviting in a sincere way, and Steve really took the time to make a connection with me, was very knowledgeable and flexible with how picky and selective I was. Steve treats buying a car like buying a house and I very much appreciate that.

There was an unpleasant issue, however, The General Mgr Matt Perry amiably and helpfully resolved it. We would absolutely recommend Matt and Josh! This is our second car there and we will return.

I want to start off by saying that I don t usually write reviews, good or bad. My recent interaction with Richmond BMW, however, has moved me to do so. My intent is to simply relay my experience and let the reader judge for themselves. I ve heard the saying that Someone who is given good customer service will tell 10 people, but, if they are given bad customer service, they will tell 100. Well, If you re reading this, you are part of my 100. I came across the listing for a 2013 Porsche Cayenne GTS w/ only 35k miles for $36450. Great price for that mileage.
They have a feature on the site called PUSHSTART, a way to begin the purchase process online. I chose this option in order to get a jump on the competition as I didn t think it would last long at that price.
Here s a summary of the offer I was given from Richmond BMW s own website using their own buying tool:

2012 GMC Sierra 1500 Crew Cab
Denali Pickup 4D 5 3/4 ft
35k - 40k miles
Very good condition
Estimated value: $25,105.00
Payoff: 00.00
-
Net Value: $25,105.00

I was very pleased with 25k for my trade and excited to get the ball rolling. A disclaimer advised that actual trade in value would be finalized by a vehicle inspection, so I assumed that number had the potential to be slightly massaged one way or the other, ok, no big deal. Continuing on through buying tool, it finished with the following offer:

Retail price: $36,450.00
Trade credit: -$25,105.00
Subtotal: $11,345.00
Fees: $1246.00
Reg fee $36
Title fee $52
Processing fee $579
Sales tax: $340.35
Total: $12,931.35

The next morning, I called Richmond BMW first thing to lock down (my term) the car with a deposit until I could arrive on site with my trade. I began dealing with Eve Eden, Internet Sales Manager. She advised she could place a hold on the car with a $500 deposit which I was more than happy to do. She then asked how I was buying the car. I immediately noticed a let down in her voice when I mentioned a trade and financing of the difference. It seemed almost as if she was disappointed I wasn t using cash. Her tone with me changed and from that point requested we communicate only via text. I took that as she didn t want to be bothered. She did send me a trade-in form to fill out as well as a link to a credit app. I filled out the trade from again and after some time, got the following offer sheet:

MSRP/Sales price: $36,450.00
Resistall $699.00
Sales price subtotal: $37,149.00
Trade Allowance: $21,000.00
Trade Difference: $16,149.00
Tax: $501.84
Tag and Title fee: $458.46
Processing fee: $579.00
Balance Forward: $17,688.30

Noteworthy here is the addition of Resistall , an unnecessary paint protector (just wax) for 700 bucks!! and the expanded Tag/Title fee of $458, up from $88 on online offer sheet. I m from NC, so it should be $134 but not nitpicking. Although a difference of $4000 might not make the cash buyers Eve Eden would rather deal with blink, its a he** of a lot of money to a working class schlub like me. So upon my insistence that they honor the offer from their own company s buying tool, she advises me that her GM is working a deal with another client for the very car I requested, and thought I paid for a hold on, and that she would Let me know how it goes ..
So people, PLS be aware of the unprofessional sales practices you may encounter as I did at Richmond BMW and keep your wits about you.

Everyone at Richmond BMW is wonderful. From Paul at service to Steve in sales to my favorite finance guy, Jenish. Everything from service to sales exceeds expectations. If you're looking for a BMW, this is the ONLY place to go!

Richmond BMW has some of the most friendly and professional staff of any dealership I have dealt with. From their receptionist, to the Salesmen - Simon, to the manager Joey, all the way to the finance manager Drew this place is fantastic. They exceeded expectations and I thoroughly enjoyed my time there. I would definitely be returning and giving my business to this dealer. Hands down this place was pretty awesome!

We were treated courteously and professionally. Everyone involved was helpful and responsive to our needs. We had a great experience purchasing our car.

We were waited on quickly and the process was smooth; no complaints.

The overall experience provided for this particular service call was handled in a most professional way. The problem was identified immediately and repaired swiftly. I was very satisfied with the service rendered.

Great in and out service. The customer service was excellent.

Did everything on my end to help my mother get a bmw i3 from them wanted to remove a option(that s supposedly optional) on the bill of sale they claimed they did it ok cool. Did the finance application yesterday. Get a call the next morning... hey the car was sold... I m sorry . Which would have been fine if it wasn t a pending transaction with me & the credit wasn t run. After running my mother credit they back out & sell it. Please stay away from this dealership & pay attention to fees.

Staff and Management are very professional all day everyday! I travel more than 300 miles just so that they can fix or give me good advise to better suite my driving and skills.

It was great working with Paul and the rest of the team in the service department.

We met with service consultant Paul Taylor who couldn t have been nicer and more personable. Found a nail in my tire when I didn t know it was there and did not overcharge me. Overall a great experience and would not hesitate going back to this BMW for further service. Thanks Paul!

People here are always great to work with and very accommodating.

Jenish Shah was an outstanding salesman. After several conversations via email, text and phone calls, we was able to agree on a deal without any hesitation. My 2015 BMW 740Li was ready to be delivered once I arrived. I have purchased over 25 cars in my lifetime and Jenish is by far one of the best salesman I have did business with. It was a great and professional environment at Richmond BMW........Thank you sir for the white BMW hat that I wear everytime I am driving the ultimate machine. When I purchase my next BMW, I will not hesitate to contact Jenish Shah, future salesman of the year.

Everytime I have my car serviced at Richmond BMW I'm pleased that 'customer services does show it's meaning. They go out of their way to ensure great customer service. I always appreciate Tim Peterson for his attentiveness and courtesy. I am always a loyal customer.

Worse service I ever had from a BMW dealership...been buying BMW for 25years never again from this dealership ...

I had a small service that had to be made on my BMW which was covered by the warranty provided by the seller of the car (not Crown BMW). The process to get the payment was unnecessary complicated and had to be submitted by the company servicing the car (Crown BMW). Paul Taylor was super helpful getting everything in order even though this was a small service of just a bit over $100 dollars. Highly recommended.

Quick and efficient service. Prompt shuttle service. Can t get easier than this.

Unfortunately, the service here is not quite the 5-star rating I would expect from this company. Twice now I've had the same low quality experience. Slow service, poor quality of work, and it seems everyone is incapable of genuinely apologizing for their obvious mistakes. It's sad when you have purchased a warranty that provides free or discounted service with this location, in other words in stuck going there. The two stars are for the one gentlemen who sincerely tries to right the wrongs of an entire division, which is impossible.

Service was outstanding. I do not have a google account.

June 4th, 2019 at 616pm, was the closest time, I ve ever been to the emotional feel of my child birth... with the purchase of my commemorative year 2017 BMW 750i, I retired from the US Army of 23yrs, in 2017. The complete process was flawless. James Willams s, quality professional staff worked for me and made feel like a presidential candidate. I without hesitation recommend Broad Street Richmond BMW to world.

R ,

Steven Friend ( SFC ret)

Prompt service! Courteous service advisors who work to make you happy!! Great customer service

The sales reps where polite, patient and welcoming. I enjoyed my experience and would recommend anyone to them,

This was the most pleasurable and casual car buying experience of my life. Matt Brown made me feel very comfortable and didn't try to "sell" me something - instead he got to know me and recommended an amazing car that fits me perfectly. The entire staff here is highly professional and welcoming. I highly recommend coming here.

servicing was good. But labour cost is too high compartive to other BMW showroom.

I recently bought a BMW X1 from Richmond BMW. My sales associate was Steve Lerner. I can't say enough nice comments about him! He was very attentive and he understood what I wanted in a car and did not waste anytime in finding the right car for me. Richmond BMW treated me with kindness, friendliness, and I felt like I was in a 5 star restaurant. I will definitely recommend Richmond BMW to everyone I know and I will tell them about Steve Lerner. He is the best salesman I have ever bought a car from. Oh by the way, Josh Alford did an awesome job in the financing department!

Friendly and genuinely invested in helping you find the right car. My husband and I didn t feel pressure to buy from them which is very much appreciated.

The folks at Richmond BMW are awesome! Super friendly and helpful, and a delight to work with. We've bought 3 BMWs from another dealership, but we're never going anywhere other than Richmond BMW ever again. The difference in the sales and finance experience was night & day. If you get your next vehicle from Richmond BMW, I guarantee you won't regret it.

Very experienced in knowing about my car the Caucasian guy that sits in the middle chair is awesome. He deserves a raise and he was sympathetic that I had a head cold and sharing my grandmas hot tody. Love this BMW because of him.

Had a great experience at Richmond BMW. I had a lot of very specific options and color combinations, but my Sales consultant Jessie Krack was very patient. She was able to find the exact car I wanted, and for a price significantly less than the competitors. I was at the dealership for maybe 1.5 hrs the first day, did a lot via email and text thereafter, and picked up my new car a week later. Thanks to Jessie and the folks at Richmond BMW, I got my perfect new X3 with no stress and at a great price.

Good service and Tim kept me well informed of the vehicle progress

Great customer service as always. I scheduled for a state inspection, however there was a nail stuck onto my tire. Scot, walked me over the details and the service folks fixed it and had me out of store in no time.

Great experience, thanks to Tom our service contact. Tom has excellent communication skills and used them to keep me informed on the progress of my repairs.
Alton, in the Parts department ordered the parts for the repair and followed up to let me know the parts were in thus making the repair job very quick.

Paul Taylor is the best service advisor I've experience since I left NJ 38 years ago. Keep up the good work Paul along with your excellent time.

Too expensive and definitely not worth what they cost - overpriced junk !

I coached Josh Alford (Finance) in High School Baseball. He provided me with super service and he went over and above my expectations to find a car for me. Shortly after my first visit he brought a car up from Ft. Pierce Florida from one of your sister dealerships. It was a Lexus that I wanted to purchase and I did.
I was hooked up with Nick Lantosca and his sales trainer Rebecca Kunz to put the finishing touches on the paperwork and it went quickly and smoothly
You have a grand organization there at Richmond BMW and I am happy to report that my experience was a perfect 10.

Paul did an extraordinary job from start to finish. He got me in quickly, made sure I had interim transportation, and communication could not have been better or kinder. I am very happy with this interaction with Richmond BMW.

Had a wonderful experience with this dealership. Everyone was very helpful especially the manager Akshay as well as Andrea. She was an awesome client advisor. Gave me a very generous price and they were able to adjust the financing around my hectic lifestyle. If your looking for a friendly environment to purchase a luxurious car then RICHMOND BMW is the place to visit.

Paul and his team are second to none. They execute an excellent delivery of service with competency and they see to it that each person feels valued. This facility is a step above the rest.

I had my BMW serviced and I was treated very nicely and I was ok and out in no time. I highly recommend!

I recently purchased a BMW x3 and Ken Rockwell could not have been a more patient and knowledgeable sales representative. He worked many days in the hot sun showing me all the choices in upgrades and possibilities that BMW had to offer. He wanted me to take my time before I made the final decision. And believe me, I took about two weeks making up my mind. He was right there to give me good advice on those choices. Consequently, I love my car! Thinking that once I signed the contract it would be over....I was wrong.
In steps Aaron Lopez( the genius) to set up an appointment to guide me through the updated bells and whistles. I have met with him twice now and am very comfortable with every button and light. BMW never leaves you stranded.

Steven is amazing. Thank you for all your help youre great!!

Their Service Department is full of VERY BAD LIARS. I was told it would 2 hours of labor to remove my bumper and replace my turn signal assemblies. When I questioned my bumper being unaligned after the repair I was told they didn't have to take the bumper to change the turn signal housing. Then instead of just admitting the truth, lied and tried to make up some BS about it still taking the same amount of time like I'm a F'ing moron. To make matters worse, my headlight when out when they had the car and were unwilling to take responsibility. I will NEVER take my car back to them. There are 5 other BMW service shops in the Westend, and I will take my business elsewhere! #NEVERAGAIN

I had searched for a BMW for months and found the perfect BMW 328 convertible at BMW of Richmond. It had to be white, light interior and a hardtop. I called on Friday afternoon and was lucky to have Steve Lerner as my salesperson. I live 2 hours from Richmond so he held the car for me until 10:30 am Saturday. I fell in love with this car as well as several other people. Steve was so helpful and knew everything about the car. He should be nicknamed Mr. BMW! My experience at This dealership was excellent. I'm enjoying my car and happy early Birthday to myself!!

I ve lost all respect for BMW and specifically this group. I ve called two times to discuss the numerous problems with a vehicle I bought here and I can t get a call back. I sent an inquiry about another purchase and I get bombarded with calls, texts and emails. I highly recommend you have a third party thoroughly inspect any used vehicle you consider buying from these guys. Mine leaked water and had a cracked gas tank before purchase. I took the vehicle to a local international repair shop and the list of problems discovered cost thousands of dollars. They either covered up these problems or were negligent in their diligence. Both are wrong. I ve purchased about 20 cars over the years and this is by far the worst vehicle I ve ever owned. All sales no service.

Tim Peterson is my current service advisor, and he is absolutely awesome! He knows my needs, in regards to my business, and makes sure that I am in and out of there quickly, always provides loaner vehicle, and most importantly makes certain the technicians thoroughly look over my car and address any and all issues! There are no words to express how much I truly appreciate Tim, and how comfortable I am being on the road all the time, knowing he has made sure I will be safe out there! It is a true peace of mind!! He is amazing and I appreciate all he does for me!!

Paul is the BEST! I have an older 525i and every time I go to get my car serviced I am treated like I just brought a brand new car from them. The whole service office is so down to earth. Paul always makes sure I have what I need to keep my car running like new. Thanks Paul! And thanks Richmond BMW Service team!!!!!!!

The parts department made my day! I blew an oil line on my 2001 M3 on a Saturday afternoon and they had it in stock. Great and professional service, thank you.

I have had nothing less than excellent service with this dealership. They are committed to providing high quality customer service and I truly appreciate the length they have gone to show they care about me as a customer. Thank you so much and keep up the amazing work!

Terri Self

Honest and straight forward.
Financing was shorter than expected.

Jessie was extremely helpful and worked tirelessly to help me look for a vehicle. Great service