Al Serra Auto Plaza Review

The staff at Al Serra always make the car buying experience enjoyable. They go above and beyond to be sure you are satisfied and taken care of.

The staff is great and easy to deal with!!! I was in and out with no issues. If you tell them no they listen, they do not try to talk you into extras.

Ron Silver was fantastic!! Great personality and character even to this Buckeye! Took care of everything perfectly and even met us on trade in terms!

This was by far the best experience that we have ever had from a car dealership!! Chris Salter went way above and beyond all of our expectations! He and his team did everything that they possibly could to make sure that my husband was able to get his dream truck and at the best possible price!! I love this place! The people are the best and the free popcorn was exceptionally good, my grandbabies were also very happy! They especially loved the tootsie rolls and popcorn!! The whole process went exceptionally well and fast! We didn't have a very long wait for paperwork processing and license plate switching or anything! I would be extremely confident and comfortable with recommending this company to any and all friends and family! Awesome job guys!! Keep up the good work! You guys rock!! And special thanks again to Chris Salter who went beyond what any other place would to make sure my husband received his truck!! Again, thank you All Serra Auto Plaza!! We are extremely happy customers!!

Al Serra Auto Plaza is by far one of the most honest dealerships in the United States! I worked for Al Serra Auto Plaza for many years 1998 - 2006 and purchase several vehicles from them before becoming a Serra Sales Representative. I have worked for other Dealerships in Michigan & Las Vegas and I can say from my experience that this one has an level of integrity second to none. Now I have my own business and I have taken what I learned from Joe Serra and Denny Dunfield and implemented in to my business model. Make a fair, honest profit while providing an outstanding service to the customer. 100% completely satisfied
Matt Bearup

Rob Collins is an Outstanding Sales/Person. He took the time to get me the Truck I wanted at the Best Price possible when all of the "New Car/Truck" sales people were quite busy with end of the month Metrics and Goals he stepped up to the plate and sold me a Very Nice GMC Canyon Truck and made sure I was Completely Satisfied with my Al Serra experience being a first time Truck buyer. I would Strongly Encourage any Potential New or Used Car or Truck Buyer to stop in the used car lot and ask for him. One of my personal pet peeves is returning phone calls no matter how busy you are even if it's the most hectic time of the day or month and he made sure that happened several times even after hours on his own time and personal cell phone to ensure Customer Satisfaction.

Gary

I've purchased at least 10 different vehicles from Jim. He is always prompt, always strait up and honest about every aspect of the purchase decision from choosing the right vehicle to finance, to delivery. For this last purchase, the guy came in during the morning of his first day of vacation just to make sure the delivery was flawless. You don't see this level of commitment often.

I highly recommend Jim to friends, family, and colleagues when they're looking for a vehicle. A no pressure, honest, efficient approach is what you'll get with him, every time.

Always a great experience with the VW guys. Very friendly and knowledgeable. :)

My experience at Al Serra was absolutely wonderful. Kevin Yzquierdo was my agent and all I can tell anyone who's reading this is to find out where his desk is and go straight to him. He is a combination of 'personable' mixed with professionalism mixed with clairvoyance. I told him what I was looking for, what I was willing to pay, and he perused his inventory and paired me with the perfect vehicles. I bought 3 vehicles at the same time, for myself and my sons, and Kevin made the process as smooth as cheesecake. He and the rest of the staff at Al Serra are all fantastic; and if management is reading this, your staff all deserve gigantic raises, bonuses and perks. The people you have representing this company are exceptional.

Jacob Coulter is an Excellent Service Writer & ensues Excellent Service!

Quick and courteous service! We were not rushed and Chris Salter was great to work with from test drive to final sale!

Worked with Brian Miller. He was magnificent! Took the time to show us everything on the new car, and we received a great trade in deal.

I drive 30 minutes out of my way to have my car serviced here because of their customer service! Scott today was kind and helpful. I appreciate it very much! Loyal customer for life!

Great help in finding my truck at the right price. Would fully recommend to others.

John was great to work with. He was genuinely interested in helping find the right vehicle rather than looking for a sale. I highly recommend John P. to anyone looking for a vehicle, he will make sure you are taken care of. We will be repeating customers next time we are looking.

Professional, knowledgeable, courteous...Doug made the car buying experience as painless as possible. I will buy from him again without any second thoughts. Doug s assistant, John, was also very helpful. He spent a lot of time with me, searching inventory. Thanks guys, I love my new Cadillac.

Took car in for service and was told it would be 12-16 days to have it serviced. Fred was rude to my disabled veteran husband. Won't return.

My experience with Al Serra has been hit and miss. The Jeep service department was untimely and unsatisfactory. If you're uneducated you may be taken advantage of, particularly if you're a woman. It is wise to keep documentation of all your warranties and services to avoid such nonsense.
However Al Serra's used auto sales department is accommodating and pleasant.

Very friendly service and a fair value for my trade in!

Karla was very helpful, helped me get a great truck at a low price.

Tim assisted me at stage of the process in purchasing my new vehicle. Thank you Tim!

James M. is by far the best service advisor there. He actually goes above and beyond making sure that whatever your issues are that they are handled.

Tim Edwards has sold me several vehicles and each purchase was handled with professionalism and vast knowledge concerning each vehicle purchase. I would highly recommend Tim . He s the best!

One of the best experiences EVER! I've never been treated so well and had an auto purchase go so smoothly!! A+++++++ in my book! Thank you John Lancaster!!

Brad Hammond was wonderful to work with. He was professional, friendly and I totally trusted him. Loving my vehicle, thank you so much!

My 21 year-old son and I just took delivery of his very first 'major purchase', a Certified Pre-Owned 2018 Cadillac ATS. We have been SO pleased and impressed, from our very FIRST encounter with Tony Naylor at Al Serra Auto Plaza, until all the dots were signed tonight. The car is BEAUTIFUL, practically PERFECT in every way, and was sold at a more than reasonable price...far less than the market could bear. Tony is a true professional...personable, polite, funny, and knows his business inside and out. I, personally, have worked in the automotive dealership world (GM) for the past 25 years, albeit in a neighboring county. I would put Tony and the Al Serra group against any that I have ever worked for or with. A 100% first class experience, from start to finish. I would recommend they, and Tony in particular, for a wonderful place to do business. A++

Great experience. We made a deal on two vehicles over the phone with Chris Salter. He was great to deal with and really took good care of us. We ended up buying a Chrysler minivan and a Hummer H3. The Hummer ended up having a bad radiator and again Chris and the service department did a great job repairing our vehicle. We will recommend Al Serra to all of our friends in Michigans upper peninsula. Love the vehicles and the service.

Had a good experience. Robert was a very knowledgable salesperson and I knew exactly what I wanted. It took a while to get through the process but they took good care of us.

I bought 2 tires from Al Serra and after they were put on they were not balanced. So after driving a couple of weeks and noticing a shimmy and shake I went back to have the car looked at. I was told it rode that way because the new tires were not balanced when put on, but basically said it was my fault because I didn t buy 4 tires. I couldn t afford 4 at that time and said I would be back in a couple of weeks to get the other two, which I did. This was my first visit of dissatisfaction. I m concerned I have caused damage to the first 2 tires. If that was going to be the case I should have been advised of the potential damage of not balancing 2 tires because they can only balance 4 new tires apparently.

Brian Miller went above and beyond to make sure that not did we get what we wanted but with the best deal for our budget.
I recommend him for all your vehicle needs.
Our family will continue to do business with him.
Extremely happy with our service. Thank You.

We've bought our last four cars there and had exceptional customer service, specifically from our salesman Travis Jones in the used department. He was able to answer all our questions, even questions after the purchase was complete. Highly recommended!

Buying a used car from al Serra, ask for Cruz Pettigrew, he will take good care of you, no hidden foolery.

The selection of vehicles cannot be matched in Genesee county. We have purchased several vehicles in the last two years from Jennifer and have been very pleased. Their service department (oil changes) is very prompt. Wouldn't hesitate to buy another vehicle from them.

We've dealt with Al Serra a number of times now, from an off-lease used purchase to a couple of new leases, and the experience has been great. It is especially nice that their salespeople can sell any brand, which makes comparison shopping a lot easier once you've found a salesperson with whom you like to work!
Our favorite salesperson is Victor George, who makes every transaction straightforward, fast, and easy - Vic was even personally polishing some spots on the new vehicle when we pulled in to take delivery, that type of attention to detail is much appreciated!

I had an excellent experience with Al Serra... Everyone is very welcoming and true to their word... I was hosted by Rob Collins... Great guy!

Gregg genuinely cared about me finding a reliable car that I would enjoy that was also in my price range. It can be a difficult process trying to find a new vehicle. Gregg did everything he could to help pick financing and helping me pick out a vehicle and made the process stress free. I appreciate his hard work and all his help! I would recommend anyone looking for a vehicle to give Gregg a visit!

The service department charged for services that were not related to the problem. They never resolved the issues and left the vehicle unrepaired. I was sent an email after my first complaint. But never contacted per the email they were glad to get my business but much happier to push me out the door.

Great customer service. Not pushy. Very knowledgeable. I did have a few issues with the used car I bought but were immediately handle by the dealership. Tom was a great salesman. The repairs were done very quick and professionally.

The employees were great and very helpful. It was as good of an experience as having your car in the shop can be.

Jason was great to work with on my purchase having to deal with the Covid resrtictions.

Brought car in for a scheduled appointment and it was not even looked at until the following afternoon (and had to pay for loaner out of pocket). I was told I had a bad starter and had to have it replaced. When I got my car back (3 days later!), it would not turn over. I was then told the battery was the problem -- after already paying for a new starter! Three days earlier they said the battery was not the problem and was fine. Manager (Cole Preville) was no help and simply offered to sell my old starter back to me. What a joke. Ineptitude at its finest- except for the cashiers, they are wonderful at swiping your credit card, of course.

Tom Muldoon and Al Serra made the entire purchasing process very quick and easy. I came in on a Monday around 4pm to check out a car my wife saw online. Tom had informed me the car had just been put on hold by another salesperson, but no option had been put down on it yet, nor any financing attempted, so if I liked it I could get it.

Took the car for a test drive and brought it to my wife to look at, she instantly fell in love with it and really wanted it. Brought the car back and started the paperwork, but since it was close to 6pm at that point, Tom said to go ahead and go home and he will call me the next day with the financing options. He ended up calling a little after 6pm and informed us we had been approved for a good payment and interest rate with no money down. He was even kind enough to hold the car for us until we could come in on our next day available that Friday to finalize everything.

The whole process was much friendlier and way easier than the last time I purchased a vehicle 3 years ago at a different dealership. Al Serra has earned another repeat customer with the way my wife and I were treated and the ease of the entire process. Another salesperson even occupied our bored 4yo by tossing a mini football around with him while we filled out the papers. Al Serra definitely went above and beyond in my opinion.

Great place no pressure. Jon was a great salesman!!!

Kris Helms was a great help. he made the whole process easy and even helped get my old lease turned in.

I have shopped Al Serra for my vehicles for over ten years, and Tim Edwards is the reason I keep coming back. He is professional, personable, knowledgeable and always willing to go the extra mile to make sure I am completely satisfied with my purchase.

If you own a Subaru then you know all the possible issues with the EJ and FA motor's, THIS IS THE ONLY DEALER i'll ever visit for ANY Mechanical or Electrical Issue. Their mechanics are simply the Best!!!!! This is not me blowing smoke or inflating my experiences. These's are some of the Best i've ever delt with, I've been from southfield to ferndale to suburban in troy and this is the only mechanic rebuilding his own motor's and fixing factory error's. From the service desk to sales people i recommend this dealership.

The truck that I was looking at was posted on their website but after talking to a salesman he said it was sold and tried to get me to get a more expensive vehicle.
Yet on the website it said it had all the vehicles that were on the website.
Sounds like false advertising to me.
What do you think ?
About a week ago I looked at Al Serra as is vehicles and investigate a 2014 Saturn Vue,so on Saturday August 1,2020.My nephew went with me to look at the Saturn Vue p,we tested drove it and had it checked out at a private business.
It drove smooth.
I was well pleased.
It had minor issues but what used car doesn't.
So on Monday my nephew dropped me off at Al Serra again and my grandson liked it.I signed the paperwork and presented my insurance.
My salesman had the SUV cleaned up because it was very dusty and was bothering my asthma.
We still have to have it cleaned throughly,but I was very very happy.
I got my SUV on my own.I needed no co-signer plus I had a good downpayment.
I bought my 3rd truck from Al Serra too.
Thank you Al Serra and Jason Flurry for good service and my SUV.

Just magnificent dealer to do business with the salesman s are great

VERY GREAT SERVICE. WILL BE A LOYAL CUSTOMER TO DEALER WHEN ITS TIME FOR A NEW VEHICLE. THE TEAM REALLY TAKES GOOD CARE OF YOU! I WORKED WITH JARED AND HE DEFIANTLY WENT ABOVE AND BEYOND !

Has anyone else have their air conditioner not working after a oil change. This is our forth new vehicle that we have taken in for a oil change. And came out to discover once again our air was not working. This time before taking our new car in for a oil change, we checked our air and it was working great. But not after our oil change. Talked to our neibor and seems he had the same complaint. So after investing my air, I found the valve stem was loosened in the ac unit..

This is our second time buying through Al Serra, if that says anything. Kevin in Used sales was awesome, personable, knowledgeable, and helpful. I got a great price on a great vehicle. I highly recommend this place.

For the most part everyone is amazing. However, they don't always double check things, such as fluids, and someone likes to leave their trash in the car SOMETIMES. Normally they are quick to get the work done.

Service dept. is crooked. They tried to charged my son for a system analysis after he had his car towed there, even they couldn't open the hood, as they had no keys.
After pointing this out, they " graciously" took back the charge.
My family and friends have avoided them like the plague.

Tom was very helpful throughout the entire transaction. He communicated very well and made it an enjoyable experience!

My first experience buying a car from a dealership and I thought I found a great deal. I went and looked at the car and they were very helpful. After I did decide to go with the car is when the issues started. They had to put on new struts and tires and so had to wait for 4 hours. Got back and they told me they broke the tire pressure censor and I was going to have to come back to have it fixed. Later they went to detail the car and they broke off the driver side mirror. Then they decided to let me use a car while they fixed it and they said they would drop the car off to me while I waited. Finally a week later I got the car and the mirror was new and installed but very shaky. The tire pressure censor was not repaired even though they said it would be. And the window was now cracked. I thought these were things they would work with me and fix and I got an Email back every few days and the guy was not helpful at all. In the end I was basically just screwed and nothing was going to be resolved. Don t buy from this place unless you expect to have them do damage to the car you buy and then not fix it. Definitely not a great first experience and it s the last time I will ever go there.

What a horrible experience! Most unprofessional experience ever!
I dropped my wife's van off at Al Serra Chrysler so the mechanic could tell me why I was smelling coolant every time it puled into my home garage. The oil change facility I frequent claimed they could not see anything leaking and the level was consistently on full. I also asked them to look at the fog lamp that was out and some dash lights that were out. After a number of hours I was contacted by the service person (Dion) and given a estimate for over $1800. I was told that the heater core hoses had leaks, the intake manifold gasket was leaking, the coolant temp sensor switch was leaking, the rear caliper assembly was leaking, the aux trans oil cooler was leaking, the fog lamp needed replaced, the trans CV axle shaft seal was leaking, and the entire AC assembly needed replaced because the light bulbs were part of the unit. Needless to say, I drove in the next morning and told them I was not interested in spending that kind of money on a van with 104,000 on the clock. Dion at the desk (who referred to me as Dog!) said he would see what he could do. He then talked to his manager Dan Erickson and Dan came out and told me he could get $440 reduced by asking Chrysler to cover the manifold leak under warranty even though it expired 4000 miles ago. I told Dan that if he could cover it then go ahead and do that work without doing the other work. He said no, I wont go to bat for you unless I spend $1400 on the other stuff. I asked why because I knew he could get Chrysler to pay him for the warranty service. He said no and I said lets part ways and I will pay the $99 inspection fee. Dan told me if I choose to not do the work I now owe him $400 for the inspection. I told him that's crazy but go ahead and charge me for it on my Visa and I would argue the charges with the Visa company. At that point he said he was going to keep my car even though I was going to pay the $400. I told him he was crazy and this wasn't legal. Needless to say, he walked away and then Dion comes out with a $200 bill still calling me Dog! This was very unpleasant considering I bought a $32,000 Honda from Al Serra 8 days before. I will never give Al Serra my business again although I have had great experiences over the years with Al Serra Honda. Kudos to them, but the service dept at Al Serra Chrysler has ruined my relationship with them.
By the way, someone please tell Dion he's not Randy Jackson... Dog!!!!

They seem to have their repair prices lower than they used to i will be going back if they keep it that way.

First off My salesman was spot on and was great. Glenn Libtow is top notch and has been great for me. I have bought 3 new cars from Glenn over the last 2 1/2 years. I bought a car on Sept. 6 th from Al Serra Chevy in Grand Blanc. As usual Glenn was great.
I didn't test drive the car prior to purchase I figured brand new should be fine right? Well it has a problem with the tires and flat spots from sitting on the lot for months. Car was built in April of this year so safe bet sitting for 4-5 months. OK so back into service day after I bought it with 121 miles on the car. Tried to explain my concerns with the shaking at hwy speeds and noise coming from the tires. The next day they tell me they hear and see the symptoms I described when I dropped it off. They tell me to drive for 500 miles and should go away. This is wrong information by someone who clearly knows nothing about tires and or out of round and flat spots. Kinda got the impression that they just didn't care or want to deal with this. They did give me a loaner over night which I am sure was covered by new car warranty. I did not buy the "wheel and tire" warranty at purchase but isn't the wheel and tires covered by "NEW CAR WARRANTY"? Maybe I just don't use them any more and go where my gut says better service period.
Pretty poor when you buy a new car and can't get it fixed ,repaired, quickly , just for customer satisfaction. And with only 121 miles. Hmmm, bet I don't do them again. Thanks for wasting my time and simply telling me can't do anything about until you drive it for "a while". Sounds kinda lame coming from such a large establishment. Chevy customer service sent me to another dealer with what appears to be a GREAT service department. I understand sometimes stuff just happens , but seriously a new car with 121 miles slap 4 tires on that don't vibrate and call it good.
Thanks Glenn for being a great salesman. Just have the service group take a note as they missed the mark on this one.

Chelsea was extremely helpful in finding a great car for my son.

Good place to go for oil changes if you have a half hour to an hour to wait. Cheap but can take some time. Sometimes they also wash your vehicle

Nick Bishop has always been a pleasant person to deal with, most of all, I love his integrity. I am not a wall flower type of person to deal with and Nick has always guided me in the best direction for my needs. He is not afraid to get his hands dirty (literally) to assist with turn in of a prior vehicle or with getting the deal done on a new one.

GMC salespeople ignored me so I walked 100 yards and got a Chevy.

I always enjoy when I have to bring my car in for service with Jacob, He's fast, reliable and gets the job done. Thanks Jacob Coulter! We Love You!

The only place you should buy a car whether new or used! I have bought 2 cars from this dealership and always get an amazing deal with a HUGE selection of used vehicles to pick from. Be warned you may go in there one day fall in love with a car go home to think about it and then it is gone the next day.

Best all around service I've ever had from a dealer. From start to finish everything was laid out nice and easy. It's a one stop shop for everything.

During this very difficult time of COVID-19 this was a very smooth transaction. Chris took all precautions at every stage of the deal. Chris S was very professional and straightforward. We definitely will be returning customers. Thank you Al Serra!

Smooth buy! Easy to communicate with and gives sound advise. Pete goes above and beyond to solve any issues. Overall great buying experience!

Tim Edwards is the best! We had an idea of what we wanted. Tim made it happen seamlessly! My family has purchased several vehicles from him. I highly recommend Tim and Al Serra

Tom Muldoon went above and beyond to help get me into a great car. He has awesome customer service and made things quick and easy.

Our salesman, Tom M., was awesome. It took us all day to settle on the perfect vehicle for my mother and he was super patient. Would definitely recommend him. Thanks!

Nathan did a great job of finding the vehicle I wanted. He is a person I trust, he is very knowledgeable about the Subaru products, and I felt very comfortable with the terms of the sale. I was instantly impressed with Nathan when purchased my first Subaru Outback in 2014, and I would not hesitate to recommend him as a salesperson to anyone I know!

Mark was extremely helpful during my oil change. He kept me updated as to what was going on and was very informative on explaining the details of my vehicle. Would definitely return to him for service on my vehicle.

I highly recommend Al Serra and specifically Chris Salter. Chris made sure I got the Jeep I wanted and continued to make sure I was satisfied with it after the sale. Thank you!

I had an awesome experience at Al Serra! Greg, our sales person in the used cars building, went above and beyond to get me into the car that I wanted! I love this dealership's straightforward approach and recommend them to anyone looking for quality cars and friendly service.

Easy and enjoyable. Salesman was very personable and knowledgeable. Answered all our questions and we really enjoyed his fun personality and would definitely use him again.

The AlSerra Auto Team goes above and beyond when it comes to sales and service. The Used Car department is where I do all my business and I will continue to refer friends and family there. They have a huge selection and honest sales associates. Ask for Travis Jones in sales.

The only place i typically take my vehicle for services such as maintenance and oil changes they always do a good job. Sometimes if you need services done on the maintenance side it may be a wait depending on the job due to the volume of vehicle's waiting but its defiantly worth the wait.

Easy and fun! John was attentive to us as well as our 9 year old daughter...his magic show was the best!

Greg Arevalo was an excellent sales person and the company was very pleasing to work with

I test drove a Jeep from the front door to the edge of the road and it would not go into gear. Salesman said he would have a mechanic check it out. I sat around for 5 hours and now I have a derogatory hard inquiry on my credit. So Al Sierra has not been a good experience for me. I would not have even written this but it's the fact that it still remains on my credit that burns me.

This was first time to visit and buy a vehicle at Al Serra and it was first class all the way, we are from out of town and were on a time crunch, I explained that when I got there everything had to be ready to go and done, and it was all better than my expectations, we were treated like family, I will be looking back here to purchase again in the future. Thanks for a great experience.

Hi my name is Paul and what a great experience buying a new car! Especially a new Cadillac. Sean ,Josh and Scott all were so helpful in not only helping me select a car but helping me fit my budget. I wasn't sure if I could really afford a new XPS V Sport or this was a car for me after having a SS Camaro with awesome horse power but the XPS V met the challenge! The team took time to go over all the added luxuries that the car offered and I fell in love. Thanks Guys!!! for all the great work! Paul

Just bought a Chevrolet Equinox from Al Serra. Cameron Pender was my salesman. He gave me a great price plus what I wanted for my trade. Had to do a little haggling, but got what I wanted in the end. Very happy.