About Rubicon Project
Rubicon Project is a leading programmatic advertising platform that has been providing innovative solutions to advertisers and publishers since its inception. In 2020, the company joined forces with Telaria, a leading connected TV (CTV) advertising platform, to form Magnite.
Magnite is a global leader in programmatic advertising technology that helps advertisers and publishers reach their target audience more effectively. The company's mission is to simplify the complex world of digital advertising by providing innovative solutions that drive results.
One of the key strengths of Magnite is its ability to provide real-time bidding (RTB) for programmatic ad buying. This means that advertisers can bid on ad inventory in real-time, allowing them to reach their target audience at the right time and place. This also allows publishers to maximize their revenue by selling their ad inventory at the highest possible price.
Another important feature of Magnite's platform is its ability to provide advanced targeting capabilities. Advertisers can use data such as demographics, location, interests, and behavior to target specific audiences with relevant ads. This ensures that ads are seen by people who are most likely to be interested in them, resulting in higher engagement rates and better ROI for advertisers.
Magnite also offers a range of tools and services designed specifically for CTV advertising. With more people than ever before watching TV content online through streaming services like Netflix and Hulu, CTV has become an increasingly important channel for advertisers looking to reach consumers where they are spending their time.
The company's CTV expertise allows it to offer unique solutions such as server-side ad insertion (SSAI), which ensures seamless delivery of ads without buffering or delays. Magnite also provides detailed reporting on CTV campaigns so that advertisers can track performance metrics such as viewability and completion rates.
In addition to its technology offerings, Magnite prides itself on providing exceptional customer service. The company has a team of experts who work closely with clients throughout every stage of the campaign process β from planning and execution through optimization and analysis β ensuring that each campaign meets or exceeds expectations.
Overall, Magnite is an industry leader in programmatic advertising technology with a focus on innovation, advanced targeting capabilities, CTV expertise, and exceptional customer service. Whether you're an advertiser looking for effective ways to reach your target audience or a publisher looking for ways to maximize your revenue potential β Magnite has everything you need under one roof!