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6 Reviews
Called asking for a VERY simple task to be done... For some reason the person on the phone had a hard time grasping the concept of advertising, even though thats what their company does? Very confused....
This is a publisher (Naylor, LLC) that has recently hooked up with a major association, APIC (Association for Professionals in Infection Control). This is their first year with APIC. Therefore, this actual experience should be of help when making your advertising decisions with Naylor/APIC. I will outline my experience in the next 3 paragraphs. Misrepresenting Distribution This is Naylor's first year with APIC and I'm sure they will have to change their sales pitch next year to stay on the contract. I was sold on the publication based on what their rep said would be a distribution of 40,000 magazines (Prevention Strategist Summer 2013). In actuality, they reported, after printing and distribution, that it was 15,000. They said the distribution would flood the Infection Preventionists by mail and at their annual trade show. I have several contacts and customers that attended the APIC conference this year and none of them received a Prevention Strategist magazine even though my representative claims that everyone got one. I don't have any figures on the mailings other than they reported 15,000 total distribution. So, their distribution was only 37.5% of what was claimed- so why was I being required to pay full price? Lied about Ad Placement Next, my representative told me that I would be in an editorial section and on the outside edge of the page. In reality, I was grouped with a bunch of other ads and backed into the center crease of the page. They got my ad and dimesions correct but the placement was completely not close to what was promised. So, they delivered 50% of what was promised, but why was I being required to pay full price? Weak Publication Lastly, the Prevention Strategist was sold as a rich publication with articles that were informative and sought out by the audiences. My representative talked about how it would be a magazine that people would keep, reread and pass around. We found it to be very promotional and advertisement heavy. There is no way that I would have paid nearly $2000 for a small advertisement in an ad book that only reached 15,000 people. In the end, they were very threatening for collections and only budged 25% of the price although I feel that I should have paid a maximum of 50% of the price. Before you advertise with Naylor in future promotions with APIC- I would bring up my experience. Benjamin
Naylor Association Solutions has terrible management! I was asked to leave the lobby by an employee when I was just waiting for a ride. The culture is just not nice. A prospective employee should not be treated like that. The HR recruiter never emails me back or responds to my phone calls, so that prompted me to go into the actual office.
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About Naylor Association Solutions (Naylor, LLC)
Naylor Association Solutions builds strong trade & professional associations by delivering solutions that engage members and generate non-dues revenue.
Naylor Association Solutions (Naylor, LLC) is a leading provider of solutions that help trade and professional associations build strong communities. The company has been in business for over 50 years and has a proven track record of delivering innovative solutions that engage members and generate non-dues revenue.
At Naylor Association Solutions, the focus is on building long-term relationships with clients. The company takes the time to understand each client's unique needs and goals, and then develops customized solutions that meet those needs. This approach has helped Naylor Association Solutions become one of the most trusted names in the industry.
One of the key strengths of Naylor Association Solutions is its ability to deliver comprehensive solutions that cover all aspects of association management. From membership engagement to event management to publishing, Naylor Association Solutions offers a wide range of services designed to help associations thrive.
Membership engagement is at the heart of what Naylor Association Solutions does. The company understands that engaged members are more likely to renew their memberships year after year, which is why it offers a variety of tools and resources designed to keep members connected with their associations. These include online communities, mobile apps, email newsletters, social media campaigns, and more.
In addition to membership engagement tools, Naylor Association Solutions also offers a range of event management services. Whether an association is planning a small meeting or a large conference with thousands of attendees, Naylor can provide everything from registration software to onsite support staff.
Another area where Naylor excels is publishing. The company produces high-quality print publications as well as digital content such as e-newsletters and blogs. With its team of experienced writers and editors, Naylor can help associations create compelling content that engages members and drives traffic back to their websites.
Of course, all these services are designed with one goal in mind: generating non-dues revenue for associations. By providing valuable resources for members while also offering sponsorship opportunities for vendors who want access to those members' attention spans - such as advertising space within publications or sponsored events -Naylorsolutions helps organizations increase their bottom line without relying solely on membership fees alone.
Overall,Naylorsolutions provides comprehensive association management solutions tailored specifically for each client's unique needs.Naylorsolutions' commitment towards building long-term relationships with clients ensures they receive personalized attention throughout every step along the way.Their expertise in membership engagement,event management,and publishing makes them an ideal partner for any trade or professional association lookingto grow its community while increasing non-dues revenue streams.So if you're lookingfor an experienced partner who can help your organization thrive,Naylorsolutions should be atthe topof your list!
- Website
- naylor.com
- [email protected]
- Address
- 5950 northwest 1st place
- Categories
- Publishing
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