This place is amazing! I wish we had the likes of this in Denver! This summer I was shooting a conference in Boston. I had my first on site disaster resulting in a broken lens. I texted my assistant in Denver to line up a replacement rental ASAP. Rule was super helpful and accomodating and had exactly what I needed at a very reasonable rental price. They made the pick up and drop off super seamless. Service was friendly and empathetic. AND they didn't nickel and dime me over an extra hour or two which was super helpful and stress-reducing, as when I dropped it off, I was trying to check out of my hotel, arrange a ride to Rule and then the airport. I called and they said don't sweat bringing it a couple hours "late". That helped a ton! Can't recommend this shop enough. Please come to Denver :)
