War PeaceReview ofAFL Victoria
I have been here many many times over the last Ele...
I have been here many many times over the last Eleven years. This stadium is in a great location surrounded by an abundance of public transport. Also increasingly surrounded by skyscrapers and other amenities and attractions. The lack of gate staffing is often a problem with large crowds waiting to get in even though the stadium is well built for large numbers to enter and leave quickly. Too many gates are unstaffed resulting in unnecessarily long wait times.
Q.Why build it with so many gates if you are not going to use them?
A. Main focus is on short term profit.
Exiting the venue is no problem even when full.
Inside is very good and well kept. Staff do their best under a regime which is bizarre in some ways. Like allowing a ticket company to do your ticketing for you even though you own the sport and the stadium. Possibly the worst ticketing system for sport in the world.
AFL does not understand many aspects of its own business especially this one... They consider the following an improvement...
Pre 1990 at many venues Bill can turn up to see a game at any time from 4 hours before the start to 3/4 time and purchase a general admission ticket at the same standard price at any venue and may or may not get a seat depending on availability. He may need to stand if he cannot find a seat. If the ground is at capacity he may be informed at the gate that all tickets are sold and Bill misses out.
Very simple, very easy and effortless.
2017.... Bill needs to do his research about the venue and the status of the game and who is playing, all of which can effect the price. AND if forced to prebuy tickets because it is declared a "reserve seat game due to sell out",
A large additional fee and restriction to a specific numbered seat up the back in the corner is allocated. When inside Bill sees that there are many thousands of good seats unoccupied throughout the game. At the end the attendance is on the screen 43,215 in a stadium that should have all 55,000 seats occupied.

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