I purchased a remote starter add-on directly from ...

I purchased a remote starter add-on directly from Ford, touted as "Plug & Play". The instructions to install it took about 5 minutes It isn't exactly "Plug & Play" because after installation, it just needs to be activated on my pickup. I took the instructions there to them, which was directly from a Ford Tech Manual Ford sent to me along with my add-on.
Here is what I needed them to do:
Connect IDS. (laptop)
Select new vehicle session.
Verify VIN.
Select the Tool Box icon.
Select Body.
Select Security.
Select Remote Start.
Select Yes. This will enable the remote start function on the vehicle.
Roughly 8 mouse clicks, which after hooking up the computer, takes around 5 minutes max
(I know because I've read about the installation in numerous forums before ordering it, and most people said their dealer didn't charge them anything, up to $50 max.)
What does North Central Ford want for 8 mouse clicks? $153. That's almost what I paid for the kit. Unbelievable. What do they think they are? Rocket Scientists? Turns out I can buy a good quality clone VMS cable, and get ahold of the IDS software for roughly that same price.

Who will not be going there for real service, or next time I am car shopping?
<---this guy.