About YouGov, PLC
YouGov, PLC: A Global Public Opinion and Data Company
YouGov, PLC is a leading global public opinion and data company that provides valuable insights into what the world thinks. The company was founded in 2000 by Stephan Shakespeare and Nadhim Zahawi with the aim of revolutionizing market research by using technology to collect data more efficiently.
Today, YouGov has a presence in over 40 countries worldwide and employs more than 1,000 people. The company's mission is to provide accurate and reliable data that helps businesses, governments, and organizations make informed decisions.
What sets YouGov apart from other market research companies is its use of innovative technology to collect data. The company uses a proprietary platform called YouGov Direct to reach millions of people around the world through online surveys. This allows YouGov to gather large amounts of data quickly and efficiently while ensuring that the sample is representative of the population being studied.
In addition to its online survey platform, YouGov also conducts qualitative research through focus groups and in-depth interviews. This allows the company to gain deeper insights into consumer behavior and attitudes.
YouGov's clients include some of the world's largest brands as well as governments, non-profits, and academic institutions. The company provides a range of services including brand tracking, customer satisfaction measurement, political polling, reputation management, product development research, media planning research among others.
One area where YouGov has made significant contributions is in political polling. In recent years it has accurately predicted several major elections around the world including Brexit referendum in UK (2016), US Presidential election (2016) among others.
The success of YouGov can be attributed not only to its innovative technology but also its commitment to quality data collection methods. All surveys conducted by Yougov are designed with scientific rigor so that they produce reliable results which can be used for decision making purposes.
Another key factor behind Yougov’s success is their community panel which consists millions members across different countries who participate voluntarily on their surveys or polls providing valuable opinions on various topics ranging from politics , social issues , consumer products etc .
In conclusion , if you are looking for accurate insights into what people think about your brand or product then look no further than Yougov . With their cutting-edge technology , rigorous methodology , vast experience across different sectors coupled with an engaged community panel they are well positioned help you make informed decisions based on real-time feedback from your target audience .
yougov.co.uk
