Sharethrough

Sharethrough: Revolutionizing Programmatic Advertising with Human-Centric Technology

In today's digital age, programmatic advertising has become an essential part of the marketing mix. It allows advertisers to reach their target audience at scale and in real-time, while publishers can monetize their inventory more efficiently. However, programmatic advertising is not without its challenges. Ad fraud, viewability issues, and ad-blocking software are just a few of the obstacles that advertisers and publishers face.

Enter Sharethrough – an omnichannel supply-side platform (SSP) that aims to revolutionize programmatic advertising with human-centric technology. Founded in 2008 by Dan Greenberg and Rob Fan, Sharethrough has quickly become a leading player in the industry.

At its core, Sharethrough is all about enhancing the user experience. The company's advanced real-time bidding (RTB) technology ensures that ads are served only to relevant audiences who are likely to engage with them. This not only benefits advertisers by increasing their ROI but also benefits publishers by improving user engagement on their sites.

One of Sharethrough's key differentiators is its focus on native advertising – ads that blend seamlessly into the content of a website or app. Native ads have been shown to be more effective than traditional display ads because they don't disrupt the user experience as much. Sharethrough's native ad formats include in-feed units for social media platforms like Facebook and Twitter as well as custom placements for websites and apps.

Another area where Sharethrough excels is in providing enhanced ad experiences through features like video autoplay and interactive elements like polls or quizzes within ads themselves. These features help increase engagement rates while still maintaining a non-intrusive user experience.

But what really sets Sharethrough apart from other SSPs is its commitment to transparency and brand safety. The company uses third-party verification tools like Moat and Integral Ad Science to ensure that all impressions are viewable by humans rather than bots or fraudulent sources. Additionally, Sharethrough has strict guidelines around what types of content can be advertised on its platform – ensuring that brands don't appear next to inappropriate or offensive material.

Sharethough's omnichannel approach means it can serve ads across multiple devices including desktops, mobile phones/tablets as well as connected TV devices such as Roku or Apple TV - making it easier for marketers looking for cross-device targeting capabilities without having multiple vendors involved which could lead to discrepancies between data sets used across different channels/vendors

Overall, if you're looking for an SSP partner who prioritizes both advertiser ROI AND publisher UX then look no further than Sharethough! With advanced RTB tech & enhanced ad experiences underpinned by human-centric technology - this platform offers everything you need when it comes down optimizing your programmatic campaigns!