Puig Review

About Puig

Puig: A Fashion and Fragrance Business with a Rich Heritage

Puig is a third-generation family-owned fashion and fragrance business based in Barcelona, founded in 1914 by Antonio Puig. The company has come a long way since its inception, but the core values of innovation, creativity, and passion for excellence have remained unchanged.

The strength of the company lies in its ability to build brands that resonate with consumers across the globe. Puig has an impressive portfolio of brands that includes Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Nina Ricci, Penhaligon's and L'Artisan Parfumeur. Each brand has its unique identity and personality that reflects the vision of its creator.

One of the key factors behind Puig's success is their ability to shape the image of brands through fashion. The company works closely with designers to create collections that embody the essence of each brand. For example, Carolina Herrera's elegant designs are synonymous with timeless sophistication while Paco Rabanne's bold creations are all about pushing boundaries.

In addition to fashion design, Puig also excels at translating brand image into fragrances through storytelling and product excellence. Each fragrance tells a story that captures the essence of the brand it represents. For instance, Jean Paul Gaultier's Le Male fragrance is inspired by sailors' striped shirts while Carolina Herrera's Good Girl perfume embodies femininity and empowerment.

Puig takes pride in creating products that not only smell great but also look beautiful on your dressing table or bathroom shelf. The company collaborates with renowned designers such as Ross Lovegrove to create stunning packaging designs for their fragrances.

Apart from creating exceptional products, Puig is committed to sustainability and social responsibility. The company has implemented various initiatives such as reducing carbon emissions by using renewable energy sources like wind power or investing in sustainable sourcing practices for raw materials used in their products.

In conclusion, Puig is more than just a fashion and fragrance business; it is an embodiment of creativity, innovation and passion for excellence passed down from generation to generation within one family over 100 years ago! With an impressive portfolio of brands under its belt coupled with strong values around sustainability & social responsibility - this Barcelona-based powerhouse continues shaping our world today!