About Ovative/group
Ovative Group is a digital-first media and measurement firm that's transforming the measure of marketing success. The company was founded in 2015 by Dale Nitschke, who has over 20 years of experience in the digital marketing industry. Ovative Group is headquartered in Minneapolis, Minnesota, and has a team of over 200 employees.
The company's mission is to help businesses drive results through data-driven insights and strategies. Ovative Group offers a range of services including media strategy and execution, measurement and analytics, CRM strategy and execution, SEO/SEM strategy and execution, Amazon advertising strategy and execution, creative services, technology consulting services.
One of the key strengths of Ovative Group is its focus on data-driven insights. The company uses advanced analytics tools to gather data from various sources such as social media platforms, search engines like Google or Bing or Yahoo!, customer relationship management systems (CRMs), e-commerce platforms like Amazon or Shopify etc., to provide clients with actionable insights that can help them make informed decisions about their marketing strategies.
Another strength of Ovative Group is its expertise in media planning and buying. The company has a team of experienced media planners who work closely with clients to develop customized media plans that are tailored to their specific needs. This includes identifying target audiences based on demographics such as age group or gender; selecting appropriate channels for reaching those audiences such as TV ads or social media ads; negotiating rates with publishers; monitoring campaign performance using real-time analytics tools etc.
In addition to its core services mentioned above,Ovative Group also offers technology consulting services which include website development & design , mobile app development , software development , cloud computing solutions etc.. These services are designed to help businesses leverage technology for better business outcomes.
Ovative Group works with clients across various industries including retail/e-commerce , healthcare/pharmaceuticals , financial services/banking/insurance , travel/hospitality/tourism etc.. Some notable clients include Target Corporation (one of America's largest retailers), General Mills (a leading food manufacturer), UnitedHealthcare (a leading health insurance provider) among others.
Overall,Ovative group stands out from other digital marketing agencies because it combines deep expertise in data analytics with strong capabilities in media planning & buying . This allows the company to deliver highly effective campaigns that drive measurable results for its clients . If you're looking for a partner who can help you achieve your business goals through smart use of data & technology then look no further than Ovative group!