This follow up review was requested by Brian Madde...
This follow up review was requested by Brian Madden for resolving the unseasoned firewood he sold me that has grown mold and resulted in my one-star Google review.
Brian did immediately reply to my review promoting his five-star Google reviews and writing that something must have gone wrong. I understand that mistakes happen and but it s how you resolve the issue that matters. Any business selling a commodity product for a premium price has to provide an exceptional customer experience to remain competitive. I had three interactions with Madden Brother I d like to share.
1). I ordered the wood on 11/6/20 with delivery scheduled for the second week of December. Later that day I got a thank you email from them with a nice video of Brian and his family. Later I got a second email asking for a Google review for my purchase. I ignored it since the wood had not yet been delivered. Then over the next couple of days, several more emails were received for a Google review. I finally called the office and asked them to stop the emails and take me off their marketing lists. I gave them my email expecting my receipt, which was on paper when the wood was delivered not an inbox full of google review requests.
2). The wood was delivered on 12/4/20 and would not burn. I called the office and Tina explained the kiln drying process of first removing all the oak because it was too hard to dry and then the mostly maple and ash are run through the kiln three times. Later that day, Bobby Madden came to the house to probe the wood with a moisture meter with most logs in the high teen/low 20 s with some as high as 37% moisture. Bobby left the decision up to me and I agreed to keep the wood thinking I d just get more bad wood from them or it may dry in my garage and I would run short season with a refund. I lived with my decision and it burnt by adding other seasoned wood and did not complain until it started growing mold. If Google ratings are so important, Bobby should have insisted on removing or replacing the wood rather than leaving a problem with a customer that eventually resulted in the low review.
3). My third interaction was my phone call with Brian Madden which was the most unusual approach to resolving a customer issue I ve ever seen. He never once apologized for selling unseasoned wood, instead, he played the victim for receiving a bad Google review! He started the call by aggressively asking me WHY WOULD YOU POST A ONE-STAR REVIEW WITHOUT CONTACTING ME FIRST ? (If they have a CRM system and had he checked my record before the call, he would have seen he already had the chance to make this right). He went on to say: WE ARE A SMALL FAMILY RUN BUSINESS! WE EMPLOY 20 PEOPLE! HOW COULD YOU TELL THE WORLD WITH YOUR LOW REVIEW WITHOUT CONTACTING ME? After about four minutes of hearing about his problem, we finally got around to discussing the issue that caused the low review. At the end of the day, I got a text just saying they would refund my money with no apology.
The impression I will always have of Madden Bros. is that they are so obsessed with their Google rating that they have lost the personal touch and concern for their customers that had gotten them high ratings in the past.