About Instant Grass
Instant Grass: Understanding People through Small Data
Instant Grass (IGI) is a company that specializes in Small Data. They believe that to truly understand people, you have to look at the reasons why they do what they do. Empathy is what makes us human, and it's this empathy that drives IGI to understand and feel someone else's emotions.
Small Data is different from Big Data in that it focuses on the individual rather than large groups of people. It's about understanding the small details of a person's life, their habits, their likes and dislikes, and using this information to create products or services that meet their needs.
At IGI, they use a range of techniques to gather Small Data. This includes ethnographic research where they observe people in their natural environment, interviews where they ask open-ended questions to get an insight into how people think and feel about certain topics, and social media analysis where they analyze online conversations to gain insights into consumer behavior.
One of the key benefits of using Small Data is that it allows companies like IGI to create personalized experiences for customers. By understanding what drives individuals' behavior, companies can tailor products or services specifically for them. This not only leads to increased customer satisfaction but also helps businesses stand out from competitors who may be offering generic solutions.
Another benefit of using Small Data is its ability to uncover hidden insights. Often these insights are missed when looking at Big Data because they are buried within large datasets. However, by focusing on the individual level with Small Data techniques such as ethnography or interviews these hidden insights can be uncovered leading businesses towards new opportunities for growth.
IGI has worked with a range of clients across various industries including healthcare providers looking for ways to improve patient care experiences; retailers seeking ways to personalize shopping experiences; financial institutions wanting better customer engagement strategies; and many more.
Their approach has been successful because it puts empathy at its core - understanding what drives individuals' behavior means creating solutions tailored specifically for them which ultimately leads towards greater customer satisfaction rates than generic approaches would achieve otherwise.
In conclusion,
Instant Grass (IGI) specializes in gathering small data through various techniques such as ethnographic research or social media analysis which allows them insight into individual behaviors enabling personalized product offerings tailored specifically towards each person’s needs resulting in higher levels of customer satisfaction rates compared with generic approaches used by other companies operating within similar industries.