About Datassential
Datassential is a leading market research and intelligence platform that specializes in the food and beverage industry. With a global reach, Datassential has become the go-to source for 90% of top food and beverage companies worldwide.
The company's mission is to provide its clients with accurate, reliable, and actionable insights into consumer behavior, trends, and preferences. By leveraging advanced data analytics tools and techniques, Datassential helps its clients make informed decisions about product development, marketing strategies, pricing models, and more.
One of the key strengths of Datassential is its ability to collect data from multiple sources. The company uses a combination of primary research (surveys, focus groups) and secondary research (publicly available data) to build comprehensive datasets that cover all aspects of the food and beverage industry. This includes information on consumer demographics (age, gender), psychographics (lifestyle choices), purchasing habits (online vs. offline), as well as product-specific attributes such as taste preferences or packaging design.
Another advantage of working with Datassential is their commitment to innovation. The company invests heavily in developing new tools and technologies that can help their clients stay ahead of the curve in an ever-changing marketplace. For example, they recently launched MenuTrends™ - a powerful tool that allows restaurants to track menu trends across different regions or cuisines.
In addition to providing market research services directly to businesses in the food & beverage industry; Datassential also offers consulting services for those who need more personalized support with their business strategy or operations management needs.
Overall; if you're looking for an experienced partner who can help you navigate today's complex food & beverage landscape - look no further than Datassential! Their team has years of experience working with some of the biggest names in this space; so you can trust them when it comes time to make important decisions about your business' future growth trajectory