Agent Provocateur Review

Expensive but beautiful, sexy lingerie. Lovely staff.

Extremely pricey but lovely lingerie shop with excellent service. This jewel coloured store's tiny but packed full of beautiful underwear, swimwear and other, ahem, 'items' - they have great sales and the shopgirls who work there are always happy to help. An occasional treat unless you're a footballer's wife, but really worth it.

I expected more choice and better service. Unfortunately it was different ...

Nice quality that i can only say in here.The products are cool to wear and very comfortable.The services are awesome the staffs are nice and knows how to treat the costumer what they wanted.They have a costumer care and that's why i like it here.New bras and underwear are very in.

For the ultimate lingerie experience!

I was looking for a present for my wife and come to this shop without knowing what to expect, nevertheless, still had high expectations.No need to say that my expectations were over achieved! This is like a paradise for any lingerie lover.

The quality is outstanding plus the diversity. From soft to hard core, to everyday lingerie I dare any women not to love this shop.
If you need help with sizes, the staff is incredible helpful and they know how to suggest products based on what you're looking for.
The amazing thing is you can describe a women's personality and they find lingerie to match!

The bonus is the packaging of their lingerie, if you buy certain sets they come in a gorgeous box!

Great brand, but this store is way to small do do them justice. Great staff though.

Really great customer service, I went in there not really knowing what style I wanted and the woman was amazing. Very pleased with my purchases.

If I want lingerie, I head straight to AP in the midst of Soho - you feel like you're more incognito compared to striding into the department store lingerie sections. When I'm not feeling too deep in the pockets, AP does have spectacular More

I used to love this shop, been getting some nice lingerie for girlfriends over the past ~12 years. The staff (a tall black girl with a nose piercing and a superior than you kinda attitude) was a real downer, didn t seem to be bothered to do her job. She didn t even try helping my girlfriend to find her size. The quality of their stuff is now worse but at the same price or higher and the decor is a little worn and tatty. I know it s changed ownership a couple of times but it s gone really downhill. Better off going to Coco de Mer.

The best thing about AP Soho are the amazing team there! Their customer service is wonderful and i always have such a fun time shopping beautiful lingerie with them.

The friendliest staff and a remarkable experience. Would recommend highly. Sartu was amazing

This is a super expensive lingerie store in central London and a lot of the items are really not to my liking but for the few items that are, they really are very good. The lingerie is well designed, sexy and cute at the same time with absolute attention to detail. A good bit of money has left my bank account to these people over the last decade and nothing has yet worn out of torn and with the exception of a little yellowing, everything is still very wearable.

Beautiful lingerie but hard to get the right bust size

If you love underwear you simply must make the pilgrimage to this place it is heaven in a pink and black box. The store is hidden away and as you enter it is like stepping back in time. The girls are dressed in 1950's pink outfits and are there to help you find the perfect little number, as you slip behind the heavy curtain of the changing room you are handed kitten heels and a satin robe to finish off the look. Go there!

Good shop, great gear. Shops seems a little small but I suppose it's mainly females who use it. Some of the staff sometimes seem like they'r there simply to get something interesting/relevant on their CVs which is a little frustrating. Also could be a bit more helpful to us fellas who need guidance - and ask us what we like too! Otherwise very cool.

A truly nice experience shopping here for my Christmas present, greeted with a smile and happy to help.
My purchase was wrapped and ready to go under the tree.
Really great lingerie that makes a perfect Christmas gift.

Just been to provocateur store in soho
Sale items are not marked down at all
When I told to sales person about it
She said it's because i have to ask her about the price, really?? About every single item i have to ask? It's not convenient
I think instead of standing and chatting to security all day - she could mark down the sale items ..