Dominic Geraci

Review of Royal Honda

Dear Royal Honda Team, . April 13, 2020

Dear Royal Honda Team, . April 13, 2020
I want to start by saying Thank You . Thank you for another wonderful experience in car buying. My name is Dominic A. Geraci and I am 62 years young. From the age of 10, I grew up in a family business that my father started from a second hand bread truck into a 15 fleet delivery business. I learned at very young age that people do business with people they like and that the most important ingredient is TRUST. This is never a given, but is earned every time we engage in another transaction. We may not know all the variables that make up this trust, and as time goes on we learn how people are so different and even we change during our own lives. The Geraci family has been doing business with Royal Team since the days you sold Oldsmobiles at a different location. The Royal dealership added on another line to its fleet. My mother and father bought a Mazda MPV van from you and loved it so much they repeated a second MPV from the same salesmen years later. I remember Royal moving to its current location and then started selling Honda products exclusively. I believe the TEAM ROYAL has learned how to reincarnate themselves to the changing times over and over again. This was smart business. I do not know how many employees have come and gone, but the Royal concept has never changed! You guys know how to groom floorwalkers into a salesperson that caters to the buyer s needs and wants. My brother worked for Royal some years ago and moved on. He is proud to say some of the reasons he is successful in sales were learned at Royal. I, like many family and friends, have bought multiple vehicles from Royal Honda, this past weekend has to top them all. I owned a 2017 Ridgeline Black Edition and loved it like all my Honda products. I keep up with the trends of new technology and safety Honda adds to its lines of products. Well, Saturday I was traveling westbound on Veterans Hwy and noticed a person in a tie wiping and cleaning a pretty red car parked near the curb in the parking lot. I also noticed he was wearing tennis shoes. I said out loud, I wonder if Royal now makes all their employees wear ties (HA HA) or is this salesmen wearing tennis shoes because as a team player he is willing to do what needs to done to keep buyers happy? I realize the world has certainly changed in the past few weeks especially for the entire business world. A lot of businesses will fail and never reopen so only the smart ones will survive. I chose to turn around and pull into the parking lot across from Alton. I asked him if was a salesmen and does he have a 2020 Black Edition to sell. He yes to both looking at me without stopping to clean the red car. I then said if it has the new upgrades I saw on the internet for 2020, and if so, maybe we can do business. He stopped cleaning and introduced himself with confidence he would sell it to me. I learned the dealership was on a skeleton crew due to the world conditions and was glad to see how happy and friendly the whole staff was. That explained why Alton was wearing tennis shoes, and was impressed to see him run from parking lot to inside helping a buyer who was there by appointment to pick up their car as well as also trying to help me. I respected the fact that he had customers at his desk and sat to wait my turn. There were not too many customers coming in as I sat waiting and was introduced to Mr. Marteen. He knew timing is everything and I had been waiting awhile so had defused my frustration and for the next hour we talked about business, families, and life in general. He worked the numbers and I said too much! Alton was still making his customers happy so I wanted him. Marteen worked the numbers some more until we struck a deal. Let s face it the definition of a good deal is both sides are happy, right? He then let Alton do the finalization of the sale which took almost two hours. WEEE!! At the end of the day, I will spread the word Royal Honda will survive this crisis because that s what GOOD BUSINESSES DO.
Thank you again,
Dominic A. Geraci