Forget the Dam, the Red Light District, the Rijksm...

Forget the Dam, the Red Light District, the Rijksmuseum. Scheltema would be one of my first tips for a day in Amsterdam. Very well-known bookstore! The interior, the mega-extensive range (nowhere else seen such a large section of foreign-language literature) and the fact that you can drink coffee there (and have lunch) make a visit to this bookstore a party!