I bought an iphone 7 and was wary of the 10 day di...

I bought an iphone 7 and was wary of the 10 day dispatch rule. why does it take 10 days to send something off. after reading other reviews I am very worried that I have been scammed in some way. the phone still hasnt arrived and tomorrow is the 10th day. apart from the order confirmation email there has been no contact or help, and the tracking system says processing all the time.
order ID199219