The zoo itself is great. Mostly due to it being on...

The zoo itself is great. Mostly due to it being on the side of the beautiful Cheyenne mountain.
The prices are expensive, both for admission and for food / drinks.
Attempted to utilize a discount advertised on their website where it states clearly that if you purchase general admission tickets you can decide to convert your receipt towards the cost of a yearly membership.
I treated my family to the zoo to the tune of $139 and then the next week attempted to utilize the deal only to be confronted with bait & switch style marketing where fine print was king and customer service was long forgotten. After an hour lunch break wasted and more time via email communication I finally gave up and chalked it up to bad company policies. I choose to support companies with more business and can no longer continue supporting this zoo after the treatment I received.
Be warned, the discounts described may not be the discount you expect and it is basically just up to them on deciding.