The truth is that it's rather disappointing, which...

The truth is that it's rather disappointing, which actually makes me really really sad to say. I was sooo looking forward to going. I loved the show, and I love Joanna's style, but this just fails as a retail space. It all LOOKS amazing, but there's very little substance. Too little inventory, too overpriced, too many people trying to navigate a store that appears to be huge, but is largely comprised of checkouts with long lines and lots of "decor" and shelves and things that aren't purchasable (not a word, I know). The silos sit there empty, when they could be converted to a retail space that's actually full of inventory and able to handle the number of people without us all trying to shuffle around one another. So ok, maybe you just went for the "experience". Not even worth that. The crowd is so big you can't really even enjoy yourself. It's like an assembly line, just shuffle along and move to the next spot. Cupcakes were good, despite the huge line, it did move pretty quickly and efficiently. Overall, though, save your money and time friends, at least until they change some things.