WE DO Interior Design & Fit out

WE DO Interior Design & Fit out is an award-winning design and build company founded in 2015 by Hamza Jamal Alatta. They offer complete interior design, joinery, and fit-out solutions under one roof to close the gap between design and construction. Their in-house teams handle everything from initial sketches to final handover for residential and commercial projects across Dubai.

They specialise in villa, apartment, restaurant, and office interiors across locations like Emirates Hills, Dubai Marina, Business Bay, and DIFC. Their process includes layout planning, 3D visuals, VR walkthroughs, and bespoke joinery made in their own factory. They also manage approvals with Dubai Civil Defence, Dubai Municipality, Emaar, and Damac to prevent delays.

Their design and build model integrates all teams under one project manager to avoid variation orders and miscommunication. Clients receive a single bill of quantities and one point of contact for design, approvals, implementation, and completion. This approach ensures the final product matches the initial vision without losing details between different consultants.

They hold ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certifications, each externally audited rather than self-declared. Their Primo Tower apartment won Best Luxury Residential Renovation Interior Design at the Luxury Lifestyle Awards in 2026. They also have a dedicated approvals team to handle permits from developers and authorities.

Café fit-out costs in Dubai range from AED 2,000–3,000 per sqm for essential finishes to AED 3,000–5,000 per sqm for premium mid-range designs. Factors affecting cost include location, concept ambitions, material choices, and the skills of the team. They have completed projects for Vogue in Downtown, Allegro in Business Bay, and Undimanche on Bluewaters.

Their joinery factory produces kitchens, wardrobes, and wall panelling directly from approved drawings with quality checks during production. This ensures that bespoke millwork matches the design intent without defects after delivery. The factory supports their ability to deliver consistent quality across all projects.

They have delivered over 250 residential and commercial projects since 2015, including villas in Arabian Ranches and penthouses in Downtown Dubai. Their team includes interior designers, civil works crews, and decoration specialists working together from the first sketch. They aim to provide a unique vision for every project regardless of size.

Clients can book a design consultation by sharing their floor plan via WhatsApp or email to receive a design direction and indicative cost range. They also offer a VR walkthrough feature so clients can stand inside the design before construction begins. This helps align expectations early in the process.

Their approvals team manages submissions to Dubai Civil Defence, Dubai Municipality, and private-sector developers like Emaar and Damac. Approval delays are a common cause of missed handovers, and they handle this so clients do not need to chase permits. This includes handling DCD, DM, and developer-specific permit requirements.

Reviews consistently praise their professionalism, attention to detail, and ability to transform spaces into modern, luxurious havens. Clients highlight their efficiency, creativity, and dedication to excellence from initial consultation to final touches. They are frequently described as the best interior design company in Dubai for their end-to-end service.

They serve residential, commercial, and institutional projects including offices, clinics, and restaurants throughout the UAE. Their team is available 24/7 to support clients with modifications and unique visions. They operate primarily in Dubai but offer services across the wider UAE market.

Their process moves from concept development through 3D visuals and VR walkthroughs to construction and final handover. They use smart home automation integrations and landscape planning as part of their comprehensive design scheme. The entire workflow is managed internally to maintain consistency from drawing to build.

They use VR walkthroughs to let clients experience the design before anything is built. Their joinery factory allows for quality checks during production rather than after delivery. These technologies and internal processes help ensure the final result matches the render exactly.

They are located at Jabel Ali Industrial 1 in Dubai, with a state-of-the-art joinery factory supporting their operations. Their team includes civil works, joinery, and decoration specialists working under one roof. This centralised location facilitates efficient communication and project management.

They have 11+ years of experience and are ISO 45001:2018 certified for safety management. Their team structure includes dedicated approvals, design, and fit-out crews working together. They aim to reduce stress for homeowners and operational delays for businesses through their integrated approach.