Icepick Web Design & SEO

Icepick Web Design & SEO is a Fort Worth-based agency founded in 2015 that specializes in web design, local SEO, and Google Ads management for home-service businesses like roofers, plumbers, HVAC companies, and landscapers. The company focuses on helping clients dominate the Map Pack and turn local searches into paying customers through custom websites and conversion-focused systems. Their team operates out of an office on West Magnolia Avenue and serves the DFW Metroplex and nationwide.

The agency offers a Website + CRM package for $499 per month that includes a professionally designed mobile-friendly website, hosting, analytics setup, and a lead management system with automated follow-up workflows. Clients receive a 12-month initial commitment but can take their website and domain after 12 paid months with no buyout fee. This package is specifically tailored for local service businesses that need a streamlined way to manage inquiries and track estimates.

The business is headquartered at 709 W Magnolia Ave #213 in Fort Worth, Texas, with a second office located at 1560 E Southlake Blvd Ste 100 in Southlake. They have been operating since 2015 and claim to have served over 100 clients across the DFW Metroplex and nationwide. Their team includes roles such as Founder & CEO, SEO Account Managers, Lead Developers, and various SEO and PPC specialists.

According to the company's own website, they have achieved a 5.0 rating based on over 80 Google reviews and have ranked over 300 local keywords as #1. They also highlight a 642% lead increase for a Fort Worth tree service client through their Map Pack strategy. The business emphasizes a 30-day money-back guarantee on every plan to reduce risk for new clients.

The agency targets local service businesses across the DFW Metroplex, including roofers, plumbers, HVAC contractors, electricians, remodelers, landscapers, pest control companies, and tree services. They tailor campaigns to specific neighborhoods like the Cultural District, Sundance Square, and Alliance to match local customer behavior. Their services are available nationwide, not just locally.

To get started, potential clients can apply for a free lead growth audit or book a call to discuss their goals. The process involves a thorough understanding of the brand and objectives before developing a responsive, visually appealing site. Clients review the design before launch and approve every page of copywriting before it goes live.

The website features a built-in CRM that tracks leads, conversations, and estimates in one place, replacing scattered voicemails and texts. Automated workflows send acknowledgment texts or emails, schedule reminders for follow-ups, and queue review requests after jobs are completed. This system ensures no inquiry sits in an inbox and helps convert visitors into booked jobs.

Icepick differentiates itself by combining technical SEO, Google Business Profile optimization, citation building, and conversion-focused web design into one streamlined system. Unlike national agencies, they claim to know Fort Worth neighborhoods deeply and tailor every campaign to local competitors and customer behaviors. They operate on a flat-rate monthly subscription model without long-term retainers or guesswork.

The company's fulfillment policy and privacy policy are available on their website, along with a sitemap for easy navigation. They state that ongoing SEO, Google Ads management, and custom work outside the standard scope are quoted separately before starting. Phone, text, and email communications sent through the CRM's follow-up workflows are included in the monthly price without extra usage bills.

The business claims to have launched over 100 websites and has been in operation for over 10 years as of 2026. Their team includes a Lead Developer, Developers, and multiple SEO specialists working together to deliver measurable results. They emphasize transparency and honesty in their communication, even when delivering assessments that clients might not want to hear.

Icepick offers a 30-day money-back guarantee on every plan to ensure client satisfaction. They also provide a free audit to help businesses understand their current lead growth potential. The initial commitment for the Website + CRM package is 12 months, after which clients can take their assets with no buyout.

The agency's website highlights a 5.0 rating from 80+ Google reviews and mentions a 642% lead increase for a tree service client. They also note that they have ranked 300+ local keywords as #1. These metrics are presented as evidence of their effectiveness in driving real results for local service businesses.

The company operates on a month-to-month basis for SEO services with no long-term contract required beyond the initial 12-month commitment for the website package. They offer a free audit to potential clients and have a 30-day money-back guarantee on every plan. The pricing is transparent, with clear distinctions between what is included in the $499 package and what costs extra.

You can reach Icepick Web Design & SEO by phone at 8172136681.