Hilary Knaack

Hilary Knaack is a senior freelance and fractional B2B content strategist who helps complex teams with content strategy, messaging, thought leadership, SEO web copy, and content operations. She has agency and in-house experience working with enterprise technology, AI, fintech, and regulated digital experiences. Her services include content strategy roadmaps, executive narratives, SME interviews, landing pages, and content operations like governance and QA standards. She works on a project-based, fractional, or retainer basis to provide ongoing support without full-time overhead.

The business is best suited for teams where the work is complex, visible, or currently stuck. It is ideal for situations involving agency overflow where senior strategy and writing support is needed without adding a full-time headcount. Startups looking for content leadership in messaging, web copy, thought leadership, and content planning can also benefit from her services. Additionally, enterprises needing a content cleanup through audits, governance, SEO refreshes, and editorial systems are a primary target audience.

Clients can engage Hilary Knaack through three distinct engagement models: a content strategy sprint to clarify audiences and priorities, a fractional content lead role for ongoing direction and editorial decisions, or an editorial or SEO retainer for production and optimization. The sprint focuses on clarifying channels and roadmaps, while the retainer covers content production and governance. These options allow businesses to scale their content efforts flexibly based on their immediate needs.

The business has influenced over $5M in recurring quarterly revenue through search-informed product content. Additionally, they have achieved a 200% year-over-year organic traffic growth across their content programs. Furthermore, they implemented a 95% reduction in publishing errors by establishing governance and QA standards. These metrics highlight the effectiveness of their strategy and operational improvements.

The service includes executive narratives, SME interviews, POVs, and campaign content as part of its thought leadership offerings. It also provides landing pages, refreshes, metadata, blog strategy, and findability under its SEO and web copy services. For content operations, the scope covers governance, workflows, QA standards, audits, and review-cycle cleanup to streamline internal processes.

The business operates without the need for a full-time headcount, offering senior strategy and writing support on a flexible basis. This model allows companies to access high-level expertise without the long-term commitment of hiring a permanent employee. The fractional approach ensures that resources are allocated efficiently to meet specific project needs or ongoing strategic goals.

The service is designed to handle complex, visible, or stuck projects that require immediate attention and strategic direction. It is particularly useful when teams are overwhelmed by agency overflow and need senior support quickly. By focusing on these specific scenarios, the business ensures that its efforts are targeted and impactful.

The official website of Hilary Knaack is hilaryknaack.com.

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