goBOFU

goBOFU is a BOFU content agency that builds comparison pages, alternatives pages, glossary terms, and calculators for B2B SaaS companies. They focus on the decision points closest to the sale rather than just top-of-funnel awareness. The agency operates out of Spain and has been active since founding in 2026.

The service is designed for bootstrapped B2B SaaS companies looking to improve how their brand appears in lists, answers, profiles, and BOFU pages. It targets ops teams and businesses with 10–50 people who need to show up where buyers already decide.

Clients can start by booking a call through the website or sending a message via the contact form. The first month includes a decision map and the initial sprint to identify relevant lists and mentions.

Pricing starts with a first month setup and sprint for €5,000, which includes the decision map. Ongoing monthly retainers begin from €3,500, with scope following evidence rather than a fixed page quota.

The agency works on mapping lists, answers, and profiles, ensuring entity consistency, and building owned BOFU pages when gaps are found. They also provide brand fact checks and correct inconsistencies in product URLs and founder profiles.

The process begins with a decision map created during the first month to identify where buyers and answers already decide in the category. This map guides the ongoing work on lists, mentions, and brand facts.

Entity consistency checks involve verifying the brand name, product facts, founder links, and profiles to ensure they are consistent across the web. The agency corrects these inconsistencies where possible to improve brand verification.

If a list or mention sends traffic to a page that does not exist or is empty, the agency writes that BOFU page to provide the necessary proof and landing experience.

The agency distinguishes itself from traditional content agencies by focusing on the decision surfaces rather than a blog quota. They prioritize lists, answers, and profiles over standard awareness calendars.

The founder, Deian Isac, has over 15 years in content marketing and previously ran the entire marketing operation at Wayfront (formerly SPP.co). He also hosts the Agency Engine Room podcast and the Before They Buy podcast.

The agency uses a monthly retainer model with a setup fee of €5,000 for the first month, followed by ongoing fees starting from €3,500 per month. There is no separate charge for the decision map as it is included in the first month.

The agency focuses on the few pages that make mentions stick, including glossary terms, alternatives pages, and calculators. They also work on listicles and off-page SEO to ensure visibility in buyer decision flows.

The agency operates in the computer software, marketing and advertising, and SEO services industries. They serve clients globally but are based in Spain and work remotely with B2B SaaS companies.

The agency was founded in 2026 and has a team led by Deian Isac, who also builds tools like capkiku and Takibi outside of goBOFU. The team focuses on entity SEO and off-page strategies.

You can reach goBOFU by e-mail at [email protected].