160over90

160over90: A Global Creative Agency That Embeds Brands into Culture and Conversation

160over90 is a global creative agency that has been making waves in the advertising industry since its inception. The company was founded in 2001 by Shannon Price Slusher and her husband, David Slusher, with the aim of creating a different kind of agency – one that would be cut from a different cloth and born from a different industry.

The name "160over90" is derived from the ideal blood pressure reading (120/80) and represents the company's philosophy of striving for excellence in everything they do. With offices in Philadelphia, New York City, Los Angeles, and London, 160over90 has become one of the most sought-after agencies for brands looking to make an impact on their target audience.

What sets 160over90 apart from other agencies is their ability to embed brands into culture and conversation. They understand that today's consumers are bombarded with advertising messages everywhere they go – on TV, radio, billboards, social media platforms – you name it. To stand out in this crowded marketplace requires more than just clever ads or catchy slogans; it requires an understanding of what makes people tick.

This is where 160over90 excels. They have a team of experts who specialize in cultural insights – understanding what drives people's behavior and how brands can tap into those motivations to create meaningful connections with their audience. By embedding brands into culture and conversation through strategic partnerships with influencers or events that resonate with their target demographic group(s), they help clients achieve long-term success.

Another key factor behind 160over90's success is their focus on collaboration. They believe that great ideas come from working together as a team rather than relying solely on individual brilliance. This collaborative approach extends not only to internal teams but also to clients themselves; they work closely with clients throughout every stage of the creative process to ensure that everyone is aligned towards achieving shared goals.

In terms of services offered by 160over90, they cover everything from brand strategy development to creative execution across various mediums such as TV commercials or digital campaigns. Their expertise lies not only in traditional advertising but also experiential marketing (events), social media management & influencer marketing campaigns which are becoming increasingly important channels for reaching younger audiences who spend more time online than watching TV or listening radio stations.

One example where this approach worked well was when Adidas approached them about launching its new line called "Originals". Instead of creating traditional ads featuring athletes wearing Adidas gear like most sports companies do when launching new products lines - which can be seen as too commercialized -they decided instead create an event called “Adidas Originals House Party” where influencers were invited over at house party settings wearing Adidas gear while enjoying music performances by popular artists like Kanye West & Pharrell Williams among others.

The event generated buzz both online & offline thanks largely due Instagram posts shared by attendees using hashtags #adidasoriginalshouseparty #adidasoriginals which helped spread awareness about new product line among younger audiences who might not have been reached otherwise through traditional ad channels alone.

In conclusion,

If you're looking for an agency that can help your brand stand out amidst all the noise out there then look no further than 160Over90! With years' worth experience under its belt coupled together cutting-edge technology tools combined alongside cultural insights expertise , this global creative powerhouse will help your brand connect meaningfully with your target audience while driving long-term growth!