About True North Records
True North Records is a Canadian independent record label that has been in the music industry for over 50 years. Founded in 1969 by Bernie Finkelstein, True North Records has become a household name in Canada and beyond, thanks to its impressive roster of iconic artists such as Bruce Cockburn, Colin James, Buffy Sainte-Marie & Murray McLauchlan.
The company's commitment to promoting and nurturing talent has made it one of the most respected record labels in Canada. True North Records prides itself on being an artist-driven label that puts the needs of its artists first. This approach has helped the company build long-lasting relationships with some of the most talented musicians in Canada.
One of True North Record's biggest strengths is its ability to adapt to changing times while staying true to its roots. The company was founded during a time when independent record labels were few and far between. However, it managed to carve out a niche for itself by focusing on folk and rock music – genres that were not well-represented at major labels at the time.
Over the years, True North Records has expanded its reach beyond folk and rock music while still maintaining its commitment to promoting quality music. The label now represents artists from various genres such as blues, jazz, country, and world music.
True North Record's success can be attributed not only to its impressive roster but also to its innovative marketing strategies. The company was one of the first record labels in Canada to embrace digital distribution when it launched truenorthrecords.com back in 1995 – long before other companies had even considered selling their music online.
Today, True North Records continues to innovate with new technologies such as streaming services like Spotify and Apple Music. The label also uses social media platforms like Facebook and Twitter extensively for promotion purposes.
In addition to promoting established artists like Bruce Cockburn and Buffy Sainte-Marie, True North Records is also committed to discovering new talent. The company runs an annual songwriting contest called "The Great Canadian Song Quest" which aims at discovering new songwriters across Canada.
True North Record's dedication towards nurturing young talent extends beyond just signing them up; they offer mentorship programs where young musicians can learn from experienced professionals within their field who have already made their mark within this industry
In conclusion,True North Records is more than just a record label; it’s an institution that has played a significant role in shaping Canadian culture over the past five decades.Their commitment towards quality music combined with innovative marketing strategies makes them stand out among other competitors.True north records will continue being relevant for many years ahead due their ability adaptability towards changing times while still maintaining their core values .