Matte projects Review

About Matte projects

MATTE Projects: A Creative Studio at the Intersection of Hype, Storytelling, and Design

MATTE Projects is a New York-based creative studio that specializes in creating immersive experiences for brands across various industries. The company has built a reputation for its ability to blend hype, storytelling, and design to create unique and memorable experiences that resonate with audiences.

Founded in 2011 by Matthew Rowean and Brett Kincaid, MATTE Projects has worked with some of the world's most recognizable brands. From luxury fashion houses like Prada, Cartier, and YSL to tech giants like Google and Spotify, MATTE has helped these companies tell their stories through innovative campaigns that capture the attention of consumers.

At its core, MATTE is a multidisciplinary team of creatives who are passionate about pushing boundaries and exploring new ways to engage audiences. The company's approach is rooted in collaboration – working closely with clients to understand their brand values and goals before developing concepts that bring those ideas to life.

One of the things that sets MATTE apart from other creative agencies is its focus on experiential marketing. Rather than relying solely on traditional advertising methods like print or TV ads, MATTE creates immersive experiences that allow consumers to interact with brands in meaningful ways.

For example, when working with Google on an event promoting its Pixel phone launch in 2019 called "Google Hardware Store," MATTE created an interactive pop-up shop where visitors could test out the new device while also experiencing different installations designed around each feature. This allowed attendees not only to learn about the product but also feel connected emotionally through interaction.

Another example was when they worked with Adidas Originals on an event called "Nite Jogger" which was held at Brooklyn Mirage venue where they transformed it into a futuristic cityscape complete with neon lights installations inspired by Tokyo’s nightlife scene. Attendees were able to experience what it would be like walking around Tokyo at night while wearing Adidas Nite Jogger shoes which were showcased throughout the event space.

In addition to experiential marketing events such as these examples above ,MATTE also offers services such as branding & identity development; content creation including video production; social media management; web design & development; art direction & photography among others all aimed at helping clients achieve their goals through creative solutions tailored specifically for them.

Overall,MATTE Projects' success can be attributed not only because they have worked hard but because they have been able consistently deliver high-quality work over time which has earned them recognition within industry circles as well as awards such as Cannes Lions Festival Awards among others . With their unique approach blending hype storytelling design together seamlessly ,they continue pushing boundaries within industry while delivering exceptional results for clients worldwide making them one of top creative studios today!