77 Diamonds Review

A faultless service. I found 77 Diamonds from a Google search and what a find! The service provided was excellent, from their clear, informative website through to their attentive showroom service in Hanover Square. I was looking for a diamond to be mounted into my fiancee's hand made engagement ring and 77 Diamonds made the search incredibly easy. I could not recommended them more highly and will be back for my wedding band. Thank you so much.

Absolutely the most fantastic jewellery company around! Highest class craftsmanship, great service! A little note for improvement: There could be more updates on the order in the making and sometimes more responsive customer service.

But the work itself on the ring is beyond words! Totally worth every single hard earned cash.

Thank You!

The 77 Diamonds bespoke team did an amazing job helping us create a bespoke design for our dream engagement ring. They were efficient, knowledgeable, unpretentious and trustworthy to work with, and they helped us to source the most beautiful diamond at an incredibly competitive price. We are so happy with the result and will definitely use the service again.

I bought an engagement ring last year and a wedding ring for me and my wife this year. At the time my ring came out a touch too large and I was promised free re-sizing. I ve been trying to get in touch with the company for about 6 months now without success. Even though the initial service and the rings themselves were great, the after care is quite poor.

Mr partner bought my engagement ring from 77 diamonds. After just 5 months a diamond fell out of the band. We contacted them and they said to post back and they would take a look to see if they can fix it. Upon inspection they not only found that manufacturing fault but also another with the claws around the diamond, saying they were filed too thin and they want to remake the ring. This was over 3 weeks a go. Is so upsetting being newly engaged, going to family functions and work without your ring. If there is a manufacturing fault, there should be a priority in fixing these things! Not making a woman wait nearly a month!

Got both my rings from here, the service was brilliant. Receptionist, Alice met me for a sizing, showed me the rings I wanted and answered all my queries which were followed up via email with photos to save me having to travel to the store again. The rings arrived before the designated time and they are wonderful, packaging is lovely and they fit perfectly. To add, their rings were much more affordable than others I came across of similar styles. Thank you!

Great experience with 77 Diamonds, would definitely recommend to anyone!

In love with my earrings, very sparkly and beautiful. Excellent service and high quality at reasonable price.

Exceptional jewellery!! Searched through a lot of websites and shops but none came close to 77 Diamonds. Customer service was brilliant. Hollie responded very quickly and helpfully. I would definitely recommend this place to anybody.

The Custom Service here is outstanding, from their online chat service to the staff in the Mayfair store, so patient, knowledgeable and genuine, made a stressful selection process so much easier, and the ring was perfect exactly what I asked for and better yet she said yes!! She can't stop looking at it!!

Tobias and team were recommended to me by a friend. The consultancy, openness, honesty and efficiency have been excellent. We got a stunning ring at an excellent price and feel very confident in the support we received. Highly recommended.

Fantastic service throughout by knowledgeable and caring staff! Would 100% recommend! We were lucky enough to deal with Chloe - an expert who guided us through the process with great skill!

My husband and I have three rings from 77 - a beautiful engagement ring and 2 lovely wedding bands. The showroom in London is beautiful (I haven't bent the one in Manchester so can't comment on that) and customer service is, for the most part, great.

When my engagement ring was resized, the band was left with a green blemish that 77 fixed promptly. We accidentally ordered the wrong size for one of the wedding bands, which 77 said had to be resized rather that substituted though it wasn't a custom order - that was a bit confusing and unnecessary but not the end of the world.

Almost more frustratingly, it seems like half their products online were not able to be viewed or for the latter half of this year, as they were being re-photographed. Even now, their site advertises products (such as the Medici necklace) which are impossible to find anywhere.

Ultimately, If you know exactly what you want and get your order right, 77 Diamonds is a great company that offers wonderful products. I would definitely buy again, but maybe once their site is functioning as it should be.

I had reservations about ordering something of such value online, but my experience with 77 diamonds was extremely smooth from start to finish.

Someone was always available to talk to, and Ira who helped me with my order was extremely helpful. I was on a tight deadline, and the ring arrived in plenty of time in beautiful packaging.

I have always had my heart set on an elongated radiant cut diamond. I initially chose my own diamond for my engagement ring through the research I had done over a period of a few months but I was rather unhappy with sparkle once I saw it. I went back to 77Diamonds and was assisted by James Beckinsale. He was so patient and professional. He explained in detail why the diamond I bought didn't look the way I wanted it to and what alterations I should consider to improve the sparkle. They have such a large range of diamonds and James went through several options with me, gave me time to think these through and provided his own opinion where necessary which I really appricated to finally choose a diamond that I absolutely love! In addition, I wanted a few alterations made to the setting of the diamond, they look amazing. I would definatly recommend you ask to be assisted by James!

Professional service, professional people, quality!

Can't recommend this company enough!! Very helpful and quick to reply to any questions i had. Have to say a special thanks to Steffi for everything she did. The ring is beautiful and my fiancee is very happy :)

I had a great experience ordering an engagement ring with 77Diamonds. Alexander was extremely helpful in choosing a suitable diamond and throughout the whole process. The ring was delivered on time and looked even better than I had anticipated. The finish quality is brilliant and the sparkle is blinding. My fiance absolutely loves the ring. I will definitely be going back to 77Diamonds for the wedding bands. I highly recommend them to anyone.

I bought my partners engagement ring from 77 diamonds and I must say i could not have been happier with firstly the customer service and secondly the ring itself. Being a typical man I left ordering the ring to last minute, I spoke with Caroline who discussed the designs etc. in detail and made me feel confident I was choosing the right ring. Caroline and the team pulled out all the stops to ensure I was able to pick the ring up in time for my weekend away, when I went to the showroom I was blown away by the quality and again the customer service. In all 77 Diamonds and Caroline helped create one of the best weekend of my our lives with my partner falling in love with the ring as soon as she saw it.
Thanks Again

What can I say... 77 Diamonds from start to finish were incredible. I d shopped around a lot, spoken to SO many jewellers to find the perfect ring. What s more, I was on a tight deadline of 4 weeks to make sure I had the ring on me when I More

Purchased my wife's engagement ring almost 10 years ago from 77D. Service, quality and price was outstanding at the time.

Recently noticed a small crack starting to form on the underside of the Platinum band. Contacted 77, and spoke to Sarah, who could not have been more helpful. She was wonderfully attentive and sympathetic in her communications via telephone and email.

We sent the ring back to 77 for inspection via special delivery, as we live in Devon (200 miles from London). Our high postage costs were swiftly refunded which was a very nice and unexpected touch. We were also promptly informed of the rings safe arrival, which goes without saying how lovely that was to hear.

The ring was fully checked, repaired, cleaned and polished for FREE under their lifetime guarantee. This was a guarantee which I wasn't even aware we had until Sarah kindly informed me during initial contact. A high level of service seldom encountered anywhere these days in ANY sector, especially considering that almost a decade had passed since purchase. Very refreshing, and greatly appreciated.

Mariana kept us updated with the details and status of our repair throughout, which again was much appreciated, as it was the first time in 10 years that my wife had been even a day without wearing her ring, so understandably was feeling slightly anxious about it's absence.

Ring arrived back to us in a beautiful presentation box like brand new and letter detailing repair etc. Just perfect!

I rarely leave reviews for anything, but feel that the level of after sales service received from 77 went above and beyond the call of duty. Highly recommended, and in my opinion is what separates them from other jewellers.

Many thanks again, from a returning customer!

Amazing service by the team at 77 diamonds. Alex helped me through the entire process, and was very well prepared in our first meeting giving me a variety of what i initially filtered for. He also had others ready to show me and was definitely well prepared. When i couldn't decide between 2 designs, he offered the bespoke services available and talked me through the options and helped me get the perfect bespoke ring and on time as well!

Very satisfied with their service. The team is really supportive and even though I needed a resize they did their best to solve the problem.

The sales team were fantastic, couldn't be more helpful and always available to speak to for any queries. I was also over the moon with the end product.
The poor review however comes from the aftersales team. I have tried calling numerous times to book in for a resize and nobody was getting back to me. Eventually I got it booked in and the man at my appointment couldn't tell me how long it would take. I have since tried calling another number of times and have not had any response on when I will receive the ring back.
It seems 77 Diamonds is only a good company until they have your money!!

Very happy with my decision, buying from 77 has been a very smooth experience, and my fiance couldn't be happier, thank you for all your help 77

Very knowledgable, informative and honest staff. Not over selling at any point and giving you all the options available. No pressure was put onto us to chose anything which made it all relaxing. Looking forward to my Fiance getting her ring.

Great experience, prices and customer service. Hollie (sales) was particularly helpful and great communication throughout the buying process, and checking to see if we were happy with the order after we received it. Definitely recommend!

Excellent service with transparent pricing.

Helped by phone and in person. Laura was knowledgeable and understanding assisting me in making a decision I was really happy with.

Thanks 77 Diamonds!

I was recommended by a friend to 77 Diamonds. I was looking for diamond hoop earrings and a matching ring for my birthday. The service from the beginning was just excellent - they knew exactly what I had in mind. Friendly, very efficient - and delivered on time! The earrings were stunning, and the ring was a perfect fit. Beautiful diamonds. My husband was thrilled as they were able to meet his budget. Thank you so much - I will definitely be back and have recommended you to a few of my friends who are getting married soon.

Chloe, Anna, and the rest of the team at 77 Diamonds are gems! We were able to custom design our engagement ring (they put together CAD drawings and worked with us until they were perfect), they found the perfect diamonds, and we ended up with something really special. Thanks again!

I had a great experience with 77 Diamonds. I used their bespoke service for my wedding earrings. The end result was amazing. I totally loved the design and the quality of the product. The team was also very helpful and nice. I highly recommend the brand.

Outstanding experience. 77 diamonds managed to turn round the perfect ring for me in less than a week - it was ready, as promised, at 2:30pm on the Friday just in time to collect before heading to the airport. The ring was perfect, re-sized for free and swapped on to a platinum band later with no hassle whatsoever. The future of engagement ring shopping!

Perfect service and also personal. Beutiful jewelery and very good prices.

Shocking experience.....I'm thinking even the reviews here are from a "bot" . They promise you and they can't deliver.

I had a great experience with 77Diamonds. The staff were very attentive and the level of professionalism was high through-out. The ring was delivered on time and exactly as depicted on the website. The finish quality is brilliant and the ring was polished to perfection.

My fiance absolutely LOVES the ring.

I will definitely be going back to 77Diamonds for the wedding bands. I highly recommend them.

UPDATE: I was slightly disappointed that after spending a significant sum on engagement and wedding rings with them, that I was charged for ring cleaning within the first 6 months of purchase. Think that should have been free. Brings it down to four stars for me.

77 Diamonds, and in particular the Sales Consultant Chantelle Hedman were very helpful in choosing and explaining the right ring for our engagement. The service and level of professionalism was top notch, especially when we had to get our ring resized. Many thanks Chantelle!

Amazing experience! We made an appointment with 77 Diamonds to choose the engagement ring and they were extremely helpful. The ring is beautiful with princess cut diamond with classic delicacy band. Highly recommend, great value!

Was helped by a fantastic gentleman - Benjamin Michael. He was brilliant when it came to product knowledge and also making the experience a memorable one. I felt confident in his service and also in the service of 77 Diamonds as a company. Amazing stuff and long may it continue!

Very professional people, and they get you exactly what you want at any price range

I bought an engagement ring for my girlfriend. This was a very pleasant experience for me.

I found the diamond I wanted. Deadlines were all met. The design was very well executed and to my specification.

Everyone was very responsive and professional. Don't hesitate to work with them.

I ordered my wedding ring whilst I was out of the country- Caroline Humphrey was superb with helping me! She answered all of my questions and accommodated my needs! I love my Grevinna ring, it's beautiful, sparkly and is of high quality! So happy with it! Thank you so much 77Diamonds.

Fantastically helpful agents via telephone and email communication and the help and advice given throughout selection of the product was perfect. The finished product was also exactly to specification and my new wife couldn t be happier with her engagement and wedding bands.

Couldn t recommend these guys any more.

If I could give 10 stars I would

fantastic service, from easy to use web-site to all the staff i dealt with, nothing was to much touble

Can not praise the service enough.spoke to lovely woman on the phone to arange the ring I wanted.relised I had cut it a bit fine for the date I would have liked it so the lady arranged a fast delivery and it got to me just in time.
The choice is massive but the guidance on the site means you get the best you can afford and custom to your reqirments.great service !
Oh and she said yes!!!!my girlfriend not the woman on the phone.

Superb shooping experiance from day 1. Thank you Caroline and your team...did great job. Deffinitely recomending 77 diamonds and will be buying in the future.
Ring was 0.40 carats Allure setup - looks great and my wife loves it!!!
Delivery to Croatia took 1,5 days - 5* for me.

Thanks 77 diamonds team!!!

Answered everything I wonted to know and the ring was delivered on time without any trouble. I'm a happy customer.

I bought my wife's engagement ring roughly 4 years ago. Since then it's mis shaped twice, with the ring being platinum we were very surprised!

1st time they re shaped it, the second time it had to be re made. The ring is now back to looking fantastic. However, Tamara sent the ring back to us without confirming our delivery address and sent it to an old work address even though we had stated our home address on the repair form. Luckily we managed to go and collect the ring but 77 diamonds haven't apologised or acknowledged there mistake and even tried to blame me. Considering the price of the ring i thought they would have taken more care when it comes to delivering it. Yes they insure delivery however its a sentimental item which memories can't be replaced. After care service not good!

Outstanding service!



The service, price and quality are all exceptional. I recommend 77Diamonds to anybody, especially over Hatton Garden where I experienced pushy sales people and ridiculously expensive quotes on the design.

I made a grave mistake with the ring size (5 sizes too big!). However, they managed to resize it within a week free of charge (even through there is a general rule of 2, luckily the design of the ring allowed for it to be resized).

You'd be silly not to go with 77Diamonds!

Two loose diamonds brought, 3 telephone calls to repeatedly request both diamonds be set, further payment taken 5 days ago for the setting and one loose diamond arrives today.
I was recommended to 77 diamonds by a sub contractor, who the company uses and a good friend of mine. The diamond is beautiful but will sit in the box. I work long hours 7 days a week and don t have the time to return this or take it to be set else where, hence the initial recommendation to 77 diamonds.
Very disappointed!

I purchased a pair of diamond earrings in rose gold from 77 diamonds. It was custom made and the sales person helped me patiently with all my questions. She also helped me with the VAT and delivery options and it was delivered before time. I loved the earrings and the diamonds. Absolutely recommend their services and will definitely buy from them next time. I am glad I decided to buy from them online.

The information on the website is very good. The products are just as fine as shown. Customer service is very good. Trading from abroad is also easily done without English VAT, big plus! All in all, five stars at all points.

I have to say, that it was the best choice I could have made to order the beautiful engagement ring for my "soon to-be bride" from 77Diamonds.

The ring is the most beautiful juwellery I have ever seen. And even though they said that it will be delivered after Christmas, I got it on 18th December.

I am really thankful, thanks 77Diamonds <3

I have recently purchased an engagement ring through 77diamonds and it has exceeded my expectations and everybody loves it.
As well as the ring being perfect, it is also a lot better than what I would have been able to afford had I gone through a high street vendor.
The service I received throughout has been brilliant and I was even advised to go for a cheaper diamond by my sales rep, as it actually had bigger measurements and specifications than a heavier, more expensive diamond. The service was honest throughout and any questions I had were responded to very quickly.
I have been back to get the ring resized as I guessed at the wrong size for my fiancee and this is included for free within the first 30 days after the purchase. Again the service on this has been impeccable.
Do not be worried about buying your engagement ring online from 77diamonds. They are a very real company and have provided great service and a great product with the associated paperwork and certification for my diamond.
Would recommend every time and will be using to purchase my wedding ring too.

Probably fine if buying a whole engagement ring from here, but word of warning to anyone supplying their own diamond.

77 Diamonds do not insure the diamond whilst they are setting it for a bespoke ring. They make you sign a waiver so if THEY damage YOUR diamond, YOU are liable for the cost of a replacement.

Great selection of jewellery and amazing staff! Appointment only, the sales lady was really polite, patient and knowledgeable. Would really recommend. One thing to note it's on the second floor and the lift is very small

We recently bought a bespoke engagement ring from 77 Diamonds and had such a brilliant experience, we would reccommend them to anyone.
Anna spent time educating me on the 4 Cs with many example diamonds for me to look at. We then spoke at length about the design I was after. When I went to collect the diamond yesterday, it was exactly what I had in mind.
Your money goes a lot further at 77 Diamonds too - so to get the exact ring you want and to maximise your budget - I can't understand why anyone wouldn't go with them.

An absolute pleasure working with David to discover the finer intricacies surrounding picking the perfect ring for my future wife.



Thank you 77 Diamonds for all your help and the pleasurable customer service that was given to me throughout the process.

We had a totally positive experiance. We ordered an an engagement ring, on line, which we were delighted with. The service, advice and product, all excellent.

Great price for such amazing quality and products, definitely get a lot for your money compared to others. I had a good look around Hatton garden and I'll be honest I didn't have the best experience mainly due to the little market style shops, felt like being in a market abroad. I also felt a lot of the high street shops were some what mugging you off because of their location.

So I gave up with that idea and then found 77 diamonds on the net and decided to give them a visit.
The staff were very nice and so was their showroom which is located right near Oxford Street station.
The website was very easy to use to find exactly what I wanted for my exact order. They also kept me up to date regularly with very detailed and precise dates and information on things. Very professional.

But the main thing is the amazing ring I got for the price compared to other shops. It was perfect and I got so much more for my money. Definitely a trusted and we'll reputable company for anyone who isn't sure on them.

Only issue I had was that the ring took almost 3 weeks to resize when I was told 7-10 working days.

A great concept and extremely well delivered. Also, she loves the ring!

Hollie was extremely helpful, prompt and professional throughout and I really appreciated the personalised service and single contact.

Very satisfied with both the service and the ring. Beautiful diamond in a great price.
I wanted a specific diamond which they could not show me when I first contacted them however they happily showed me other diamonds very similar to what I was looking in order to help to choose. Eventually I ordered the ring I wanted and it was exactly as I wanted.
Moreover, the price was very competitive when compared to the street value.
I think it would be very nice if they could have some more nice-looking boxes for the rings, maybe in a small additional cost.

The staff were absolutely brilliant. From the start of my inquiry the staff helped and advised me with my choices and ultimately purchase. The pre-sales team were amazing, they really took the time with me to better understand cut, colour, clarity, carat and size, so I could make a great stone choice. The communication during all the phases (selection, purchasing, making, dispatch and after awards) was excellent. My partner was extremely surprised and absolutely loves the ring choice, and more importantly she said "yes". Many thanks to the 77D team, definitely recommended.

Excellent service, I needed my engagement ring delivery expressed to me and the staff handled my enquiry extremely well and the ring arrived on time and very pleased with the quality. So much so that I returned to buy the wedding rings! Would definitely recommend 77 Diamonds :-)

Thanks again,

Martin Taylor.

Exceptional service, excellent product, extremely good value! Would happily recommend , thank you :)

Five years ago I chose a beautiful classic solitaire engagement ring in white gold from 77 Diamonds; it was the ring I had always dreamed of. I was devastated when I lost it a few months later! My now-husband Graham, surprised me with a ring that was as close to an exact copy as you could get. Luckily he is rather particular about paperwork and kept the receipt of the original ring. Emma W. at 77 Diamonds painstakingly searched for a duplicate. When he presented it to me on my 50th birthday I for the only time in my life completely speechless and then proceeded to sob for about five minutes! The product and service has been impeccible both times and I look forward to the eternity ring on my 100th birthday!

Private consultation rooms nice staff, akin to an office

Bought my engagement ring here. Extremely competitive prices and very friendly staff. Recommend visiting the showroom if you re in London as it makes the decision making process much easier. Overall good experience. Already recommended to another friend!

I am a french bride
My wedding is in september and I am very happy with the availability of 77 Diamonds.
I received our rings in good time and all the team was easily reachable and thoughtful!
Thank you very much !
It's really nice when you do not live in the same country to see that the command is followed and the timing will be respected especially for the product as those who are dear to us

Best regards
Elise

I'm so pleased with 77 Diamonds. Extremely happy with the customer service and their products are wonderful! Definitely recommend this jeweller!

Fantastic jewellery and brilliant customer service! Would strongly recommend.

Absolutely superb service from start to finish.

However it was the after sales service received from Mariana that really proved what a professional and first class service this company really offers.
Mariana had my ring re-sized and polished and took every little care to ensure it was exactly how I wanted it! I am so delighted and so pleased I also bought my wedding band from here to compliment my gorgeous ring.
Well done in making me a very happy soon to be wife :-)

Beautiful jewellery and extremely helpful staff, especially Tamra who has helped out on a number of occasions.

Would highly recommend 77 Diamonds. Having very little knowledge on Diamonds. Chloe was very patient with me and help me sought the perfect diamond for my engagement. My fiancee is very pleased with her ring. I would use 77 Diamonds again and again.

The order just arrived with the courier and I am extremely satisfied with my choice. The ring is absolutely fabulous and the overall quality of your work is incredible.
77 Diamonds gave me all the helpful information i could need and took the time to handle my requests. Overall, they are good consultants.
I will definitely recommend their services to my friends and colleagues.

I will surely make another order soon, for the wedding bands.

The jewellery was perfect!

The buying experience was very good, a very easy website to navigate and to tailor to exactly what was required. An excellent FAQ section covered any possible questions I had. Kept informed of dispatch, delivery etc.

Happy customer, recommended highly!

Excellent service, informed throughout the process, delivered on time and she said yes! Thank you 77 Diamonds

Very efficient process from start to finish.
I first got in contact with them through their online chat as I had already seen beautiful modern designs on their website. I visited their London showroom and was very happy to see that they really allow for customised setting and offer a vast choice of gemstones. Alexandra from their team always replied very quickly to my enquiries and this gave the whole experience a pleasant bespoke feeling.

I am very happy with the beautiful engagement ring I got and will definitely come back for the wedding ring!

Great experience from arriving, right through to receiving the stunning ring!

The staff are very friendly and take the time to talk you through the technical aspects of choosing the perfect diamond! I had done some research before hand, but being able to see a selection of diamonds made things much easier.

Communication was great throughout, delivery was quick and everything was as promised and as expected. I would highly recommend 77!

Thank you.

I can recommend 77 Diamonds 100%. The selection process in the showroom in Frankfurt, price / performance, delivery or pick-up, everything went perfectly and the most important thing, the ring just looks great. I would buy from 77 Diamonds again anytime.

Nice setting and was offered a drink while I waited for my meeting, staff didn't seem that friendly or personable though. Even after asking to see a certain specification of diamonds prior she only showed me one or two and after coming in and out several times it was only then that she made it apparent that they didn't have it in stock at their showroom. I ended up going to Hatton gardens who were more helpful.

Edit; in reply to Caroline's response, thank you for calling me a liar. It wasn't just this but the lack of communication. It felt more like I was being pushed towards diamonds that I wasn't interested in seeing. The fact that I said it was only made apparent after the sales person walking in and out several times indicates that communication needs to be more clear from not only staff to customers but to other staff. Im merely stating my experience in the hope you take on this to improve your customer experience for your future customers.

PLEASE READ!!! DO NOT SHOP HERE IF YOU WANT ANY SECURITY FOR YOUR VALUABLES PURCHASED!!!!



1. They did not deliver my my husbands band in the two week period as promised. Ended up screaming my lungs out the day before the wedding as they were just not moving about it. This resulted in the ring being delivered two hours before the ceremony. I was promised a compensation but they didn t even care to follow up.



DON T EVER SHOP HERE!!!

Great selection of diamond rings at value prices well worth a visit

Excellent website where you can tailor the ring to your exact requirements. Swift service (for a little extra) but meant that the recipient was extremely pleased with what she received. Product comes with all the necessary paperwork and certificates so you can shop with confidence. The money off voucher could do with a much much longer expiry date though :)

Completely pleased with my engagement ring. I reccomend the service, very high standard.

As a male that knew absolutely nothing about diamonds or jewellery, trying to find a diamond engagement ring was a daunting task so much so, if given the choice I would have rather cross dressed down a cat-walk! After a little research More

Beautiful rings and wonderful personal service. I will be a forever customer.