Larry Page and Sergey Brin, Stanford University st...

Larry Page and Sergey Brin, Stanford University students, after developing the theory that a search engine based on the exploitation of existing relationships between websites would have produced better results than the empirical techniques previously used, founded the company on 4 September 1998. [5] Convinced that the pages cited with a greater number of links were the most important and deserving, they decided to deepen their theory within their studies and laid the foundations for their search engine. [6]

In October 2003, when discussing a possible initial public offering, the company was contacted by Microsoft about a possible agreement or a merger; Google declined the offer. [7]

In January 2004, the management of the initial public offering was announced to Morgan Stanley and Goldman Sachs Group, which reached about US $ 2 billion on the first day (19.6 million shares at around $ 100 a day). a); the listing immediately began to rise, reaching $ 200 per share in November 2004.

On October 10, 2006, Google took over the amateur video portal YouTube, a real mass phenomenon among young people for the ease of sharing amateur videos with around 20 million visitors a month, for a total of 1.65 billion dollars.

In November 2007 the share is around 700 dollars. On January 23, 2008, Google lost about 10% on the Wall Street Stock Exchange, and thus burned $ 16.3 billion. The loss is due to the not very positive indications of UBS analysts, according to which the growth rate of the stock should show a sharp slowdown in the fourth quarter compared to the previous quarter. [No source]

In the second quarter of 2011, its first open source operating system, called Google Chrome OS, will be published and will be destined at least initially to the netbook market, to move only after installation on some PCs and tablets. [8]

On August 15, 2011, Google acquired Motorola Mobility for $ 12.5 billion. This important strategic acquisition has strengthened the company's patent portfolio, in addition to guaranteeing in the future the possibility of producing its own devices rather than limiting itself to the design of the operating system alone. [9] [10] However, on January 29, 2014, Google announced that, while retaining most of the patents, it will sell Motorola Mobility to Lenovo. [11]

On October 18, 2013, the value of Google shares rose 13.8%, exceeding the value of $ 1000 per share for the first time. [12]

In May 2014, according to Millward Brown Optimor, the Google brand appears to be the most valuable globally: 159 billion dollars, 40% more than in 2007, a result that relegates Apple to second place with a value of 148 billion dollars .