On a Wednesday morning I went to film with my daug...

On a Wednesday morning I went to film with my daughter. There were a total of 9 people in the room, since it was so quiet we sat on the seats that are more luxurious than the rest. With the thought as a hall with 380 seats, but 9 seats occupied, it does not really matter where you are.
On which soon an employee came to us that we could only sit here if we had paid extra for this (something nobody had done). Mr. was very principled and gave the "strong" argument that you can not travel first class on a second class ticket in the train. Very black and white seen this gentleman right ... but lacks the customer-friendliness and commercial insight that could have provided an improved customer experience without the cinema would actually become poorer.
I understand that there is a policy, but more customer-friendly and more commercial (especially if you beat 30 euros for 2 tickets, a bucket of popcorn and an iced tea) is to say to these 9 people in the hall "just sit where you want". It might even be smarter to put this group of 9 in one row in order to clean instead of spread through the room. Then you only have to clean one row instead of the brilliant action to divide this group of 9 people into 4 rows .....
Is the room well filled and there are people who have already paid for more expensive chairs then I understand very well that you do not sit in such a place. I think you can be flexible with your policy if the situation lends itself to this, I will certainly take this customer experience with me when I choose a movie theater again. For the train I have to go with the NS, but for the bios I can happily take alternatives than the Kinepolis.