At Stegeman you buy air as well as sausage.

At Stegeman you buy air as well as sausage.
A mild salami sausage measures 18 cm while the packaging gives the impression that the sausage is 29 cm long.
Just a third (baked) pumped air, therefore, that would suggest that the sausage is longer.
Inexpensive marketing that ultimately produces the opposite result of the intended effect.