Can anyone point me to the 'why' of the logo chang...

Can anyone point me to the 'why' of the logo change? I've been drinking Highland since 1996 and even worked for a while at the new tasting room shortly after it opened. I'm now very far from AVL but what I see on the website is not the same company that guided my initial love for craft beer. The entire idiosyncratic birth of the brewery by the Chinese guy, born in Jamaica, retiring to Asheville and starting a craft brewery named for the Scottish immigrants who settled in the NC Mountains seems to be lost to modern marketing concepts. Looks like Highland has lost it's soul. :( And, did Highland pull out of the FL market? I can't even seem to find a Gaelic anywhere. Much more a Kashmir. Do the bartenders even pour a 'half and half' St. T's and Kashmir anymore?