This is perhaps the most inefficient medical facil...

This is perhaps the most inefficient medical facility in the country. Patients are of no concern to the administrators at Wake Forest Baptist. Appointments are piled on top of each other as all processes are optimized to maximize billable time to the hospital s perceived most valuable assets the doctors while no concern whatsoever is given to the patients, who as the hospital s customers SHOULD be considered the hospital s most valuable assets.

If you have a 10 minute appointment, plan on 90 minutes, with a double shanking of paying several dollars for parking.

If you have a 1 hour appointment, you might as well take a half day off of work, plan on four hours, and expect to skip lunch because your lunch money (or more!) will be needed to pay for parking.

If the healthcare market weren t so screwed up and largely socialized, a terribly run facility like Wake Forest Baptist would either be forced to treat their customers with a modicum of respect to earn their business or it wouldn t be in business at all.

Administrators and doctors: Drop the hubris and difficult as it may be, try to put yourselves in your customers shoes.