UPDATE 2: Wound up being a really good experience ...

UPDATE 2: Wound up being a really good experience and I'm particularly appreciative of Carlos, who reached out and worked with me on this, they wound up giving me a new tire, installed at no cost. They really seem like a genuine group of guys and will be using them in the future.

UPDATE: They reached out after I posted this review with a pretty generous compromise. Still not convinced as far as the quality of Mastercraft tires so not sure if I will be taking them up on the deal or not, but they are making an effort to fix the issue.

Pretty sure they are padding their google reviews somehow, just head over to yelp and you will see a much different story, I''ll just copy and past what I wrote over there:

Should have listened to the reviews. They are real nice before you buy but if there are any issues after they have their money they do not care.

They sell you on Mastercraft tires which are complete junk. Had them on my truck for 8 days and a hole blows in the sidewall about an inch big while pulling up a gravel driveway. These were the "all-terrain" tires by the way.

Could not find a single thing that would have punctured the tire. Again, these are ALL-TERRAIN tires that failed while driving up a GRAVEL DRIVEWAY.

I called Northtown to be told by that it must have been my fault and I would just have to purchase a new one, not willing to work with me at all. This is after handing them $900 just the week before.

Lesson learned, I'll stick to reputable places and quality tires. What a waste of time and money.