Very nice and clean. The smell of fresh chocolate ...

Very nice and clean. The smell of fresh chocolate is amazing. Remember, you are walking into a giant gift shop for Hershey but it is pretty cool. You can but just about anything Hershey related from sweat shirts to Christmas ornaments.

They offer a free animated ride with singing/dancing chocolate that takes you through the history of the company. It also teaches you about how they make chocolate and where it comes from. Great for kids and adults are entertained too.

Additionally, they have paid attractions like chocolate tasting, customized chocolate making (including custom labels) and a "4D" movie. My kids made the custom chocolates and loved it.