M

We have purchased several cars from the dealership...

We have purchased several cars from the dealership over the last 10 years; my most recent experience I purchased a used car to surprise my wife, and shortly into ownership noticed strange driving behaviors which caused my wife anxiety around the reliability of our primary family car.

Hoping that we could work with the dealership to get into a vehicle which would alleviate our concerns (only 90 days after purchase) we found a nearly identical vehicle in feature and price,
However, the sales management team was not interested in the details of our transaction and offered little negotiation between trade in value and the sticker price of the same vehicle (equaling 30% of the total cost of the vehicle). We were up for dropping an additional 15% of the total cost - there was no interest to meet in the middle.

I drive by this dealership every day, but all the positive experiences are quickly forgotten when I face first-hand the lack of commitment to ensure people are satisfied with their purchase.
The focus on profitability over retaining customers has left us in a place where future car purchases will be made elsewhere.

Comments:

No comments