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Adam Gibbons Review of NiFT
Like that I got a Nift gift... but I don't know wh...
Like that I got a Nift gift... but I don't know who the gift was from. I think Nift needs to really highlight and emphasize the GIVER of the gift, because that way they get appreciation. I zipped through the email from Nift, reminding me I had a gift, and just focused on who I would choose to use the gift. If instead I had been forced to click on a Thank You button that had the name of the gift giver on it, then I would be reminded of who I received the gift from. Nift is a great system - I just think more can be done to raise up the giver of the gift.
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