I used to go to this liquor store all the time as ...

I used to go to this liquor store all the time as it is close to my house. I was there making a purchase once and one of the owners made a disparaging comment to me which was related to my divorce some years ago. I thought that was way out of line and had nothing to do with why I was there or the purchase I was making. I have not returned since and after relating my story, many of my friends make a point of avoiding the store as well.