Review of TRUTH. Coffee Roasting

3 years ago

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THE COUPLE

If it weren't for the aroma of roasted coffee beans, Alex would never roll out of bed

THE COOKBOOK

A delectably smooth flat white coffee with a fresh handmade French almond croissant. Yes PLEASEEEEE

THE CHEF

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Our business is very philosophical and is about finding the joy of extraordinary truth. It's a reflection of the tribe rather than a reflection of self.
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Some say the business of being in business is to be in business, but that's trite, that's the hygiene level. Beyond that, a business needs to have a purpose.
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We @TruthCoffee believe in quality, learning, and challenging fundamental principles. You know, challenge the tide of mediocrity and not buy into the hype. We are not a "green company" but we are the only biofuel roaster in the world. Our cups are completely recyclable even down to the lids. We question the concept of fair trade and focus on buying premium products ethically. So, we pay more for our coffee, and we sell our coffee for more, it's the cost of being in business, paying more for quality and not a flashy label.
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My job is to be a responsible citizen and business owner, and do the right thing, always. It's not about me, and it certainly not about getting a pat on the back for doing the right thing, it's about you enjoying a cup of coffee that's truly amazing. I don't need to sell you sustainability, I need to provide genuine, heartfelt, real sustainability, not create an illusion of caring.
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Fluff builds gravitas but a product needs to be able to stand on its own, and honestly, that's the TRUTH. The name I've picked for this establishment requires me to live up to it every day. ~ David @DavidDonde (Owner of @TruthCoffee)