It is a massive chocolate store and gift shop with...

It is a massive chocolate store and gift shop with rides and experiences different than the park. The chocolate you purchase here is direct from the factory and very fresh. There is a giant selection of merchandise and of chocolate. It is definitely worth the stop and the time to shop. I was surprised that the prices for the chocolate were reasonable and the merchandise was as well. Lots of food options and Hershey chocolate based snacks.