Staff are unbelievably attentive and very honest. ...

Staff are unbelievably attentive and very honest. Treat each client as they are the only ones in the store. My daughter was undecided on some dresses and our sales associate Deb helped make her decision so easy. Her attention to detail is flawless... I live that the ultimate will not allow the same dress at the same prom. If i could give 10 stars i would.